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30-Day Money-Back Guarantee

This course includes:

  • 5 hours on-demand video
  • 6 articles
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Business Strategy Idea Validation

Idea Validation: From Idea to Paying Customer in One Day

Learn how to test your business and product ideas online quickly, cheaply, and easily. Make sales before you launch.
Rating: 4.0 out of 54.0 (475 ratings)
12,840 students
Created by Evan Kimbrell
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Develop product and idea hypotheses
  • Run effective qualitative assessments with potential customers
  • Confirm the existence of consumer problems and validate their potential worth
  • Run cycled experiments to quickly find the best variation of a product idea
  • Validate ideas with basic email techniques
  • Validate popular response from online and niche groups
  • Create and run your first ad campaign, for free, on Google and Facebook
  • Use Launchrock to create an interest page in less than 30 minutes
  • Use Unbounce to more comprehensively assess the feasibility of pitch experiments
  • Add payment buttons to Unbounce and email
  • Get your first product sale without even building it
  • Access advertising metrics to decide if the idea is commercially viable

Requirements

  • No pre-requisite knowledge is required.
  • Knowledge of basic online research techniques will be helpful but not necessary.

Description

Why did your last business or product idea fail? Maybe you think it's because you didn't have enough money, a good enough team, or you lost favor with the money gods. You're wrong. I know exactly why it failed. It failed because you didn't validate it beforehand. That's it. You're welcome.

It's not because you're not a code ninja or a marketing guru or the next Steve Jobs, it's because you screwed up and didn't pre-validate it. You did everything right but your idea was awful and you didn't even know it. So stop picking bad ideas.

This Idea Validation course has taught 1200+ students to dodge bad business ideas like bullets in The Matrix. It's packed with 8 hours of a proven techniques used by the pros and guarded by the super-secret club of business people who are better than you.

At the end of this course you'll know the deepest, darkest secrets of business validation:

  • Running qualitative feedback trials
  • Knowing your competition better than their mother (creepy)
  • Rocking lean, mean online pitch experiments
  • Some of the best free tools only the pros know about
  • The magic price that makes you the most money
  • Why you're no good at knowing if your idea is any good…even if you've built products before

Why do you need the power of "business validation"? It should be obvious, but fine:

  • Because the next time you fail a product launch or pitch a dumb idea your boss is going to hate you. Instead pitch a rockstar idea along with data that says, “I'm right and you know I'm right". Watch your boss get weak in the knees.
  • Because you want to get out of your cubicle and start living the entrepreneurial dream but, "I just have too many ideas so which one do I choose?" Validate your stuff, cut the fat, and you'll be on the beach sipping pina coladas in no time.
  • Because you want to sell new products without stabbing around in the dark until you get a winner.
  • Because you want those pro skills. Yeah, it's time to up your game.
  • Because you want to be an awesome entrepreneur that everyone is jealous of.

Nine out of ten new businesses are dead on arrival and deflate like a punctured moon bounce. Don't be a moon bounce. 

Who this course is for:

  • Entrepreneurs looking for a better way to gauge the popularity of their product before launch.
  • Product Managers who want to test internal products or features but don't want to commit without evidence of demand.
  • Small business owners who want to productize their business but test feasibility before spending upfront.
  • Marketers looking to test new products or create new sales funnels without monetary commitment upfront.
  • Anyone who wants to be able to test online product ideas from the comfort of wherever they are with minimal commitment.

Course content

8 sections • 45 lectures • 7h 47m total length

  • Preview05:16
  • Join our community on Slack!
    00:00
  • Preview04:47
  • "Getting your priorities straight" (Worksheet)
    4 pages
  • Section 1 Review Material
    12 pages
  • Review sheets, worksheets, resources - all in one PDF!
    00:01

  • The idea validation framework
    11:10
  • Preview03:19
  • Customer segmentation
    14:08
  • Running a qualitative analysis offline
    14:42
  • Three practice ideas (Worksheet)
    5 pages
  • Section 2 - Lean validation, key terms, and more
    9 questions
  • Section 2 Review Material
    24 pages

  • Search techniques for finding competitors
    12:42
  • Running a competitive analysis
    16:48
  • Section 3 Quiz - Competitors
    5 questions
  • Section 3 Review Material
    13 pages

  • Five-second test
    15:48
  • Proved.co method
    08:20
  • Email validation
    12:40
  • Forum validation
    12:37
  • Resources: Free forums and groups to use for feedback
    01:01
  • Recap your results (Worksheet)
    5 pages
  • Section 4 Quiz
    3 questions
  • Section 4 Review Material
    17 pages

  • Setting up a Launchrock page
    18:39
  • Using Unbounce for more in-depth analysis
    12:39
  • Making the Unbounce page fit your idea
    13:46
  • Adding conversion goals and dynamic text
    07:28
  • Setting up A/B tests for your Unbounce page
    16:59
  • Adding a payment button to your page
    11:04
  • Extra: Using a payment button in email
    05:11
  • Extra: Using templates for extra wow
    13:29
  • Extra: Getting a logo for free
    08:01
  • Extra: Getting a better logo for $5
    06:50
  • Extra: Getting domain names
    09:59
  • Bad landing page analysis (Worksheet)
    7 pages
  • Section 5 Quiz
    4 questions
  • Section 5 Review Material
    44 pages

  • Google
    16:20
  • Facebook
    15:51
  • RESOURCES: Further reading Facebook ads and "interest targeting"
    00:28
  • Getting free coupons for Google, Facebook, Bing
    07:02
  • RESOURCES: "Conversion scent" and how it can ruin your experiment
    00:42
  • Section 6 Review Material
    16 pages

  • Looking over the results
    06:09
  • To repeat or not
    06:40
  • Section 7 Review Material
    10 pages

  • Bonus Lecture: How to get your next course for as low as $12.99
    00:16

Instructor

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Evan Kimbrell
  • 4.5 Instructor Rating
  • 71,689 Reviews
  • 570,334 Students
  • 22 Courses

                  Hi, I'm Evan Kimbrell. Thanks for checking out my course. 

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

        Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. 

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

                  In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. 

                  Hope you enjoy my courses!

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