
Learn how to generate new ideas—the core work of designers—using the right tools and mindset to explore beyond the comfort zone.
Develop proficiency in idea generation through 14 problem-solving methods and a 3-step ideation framework, with hands-on, play-based sessions and a 60-minute class project to boost your design portfolio.
Discover structured ideation methods to generate hundreds of ideas quickly, using learning tools and a design process from problem to solution and prototype testing.
Explore problem solving approaches for designers, using 5w1h analysis, random word ideation, contradiction matrix, lateral thinking, and brainstorming variants to generate clear, creative solutions.
Set clear objectives, encourage free ideas, and avoid early judgment; use affinity mapping to cluster ideas and gather hundreds of ideas.
Learn reverse brainstorming to flip problems into opportunities, exploring how to cause or exacerbate issues to gain new perspectives and generate higher-quality ideas.
Explore the scamper method to generate creative solutions by substituting, combining, adapting, modifying, magnifying, putting to other uses, eliminating, and reversing ideas.
Apply the five why technique to uncover root causes by asking why five times, crafting a clear problem statement, and using a fishbone diagram to guide ideation.
Apply the Pugh matrix to compare online file storage solutions by listing criteria (ease of use, storage limit, cost per seat, support) and scoring options to select a best concept.
Explore morphological analysis, a multi-dimensional problem solving method by Fritz Zwicky, using functions and morphologies in a matrix to generate creative connections and solutions for design and engineering challenges.
About the Master Class:
This course teaches students about 14 different idea generation techniques one can apply for the different ideation techniques that are needed for you. Also a three step formula for the research and ideation was given very simply for students to apply it then and there. And also teaches students about the importance of metaphors and analogies for being innovative, and the majority teaches how to overcome the creativity block getting stuck and coming out of it.
Benefits of the Master Class:
Students will learn about 14 different types of ideation and idea generation techniques that have been taught in the course along with brainstorming, body storming, brain writing, storming, quick ideation et cetera based on the context students can fit and use it.
How to have a three step formula for doing research and ideation when it comes to product design let it be physical or digital products that can be easily applied.
Also teaches students about the importance of metaphors and how we can use it for inspiration from other designs and products by applying cross functionality.
How to use analogies for designing products and being innovative and real-time examples with 6 to 7K studies has been discussed and explained to students in detail.
How to overcome the creativity block when you do too much of ideation and how to overcome that vacuum has been explained with simple steps that will be helpful for the students and you are doing huge brainstorming and ideation sessions for hours.