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30-Day Money-Back Guarantee
Business Entrepreneurship Business Idea Generation

How to come up with killer business ideas: complete workshop

Learn how to become a business idea machine with proven strategies and actionable insights
Bestseller
Rating: 4.4 out of 54.4 (2,443 ratings)
68,968 students
Created by Evan Kimbrell
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Generate business ideas that are insightful and actionable
  • Understand business dynamics as they relate to idea generation
  • Analyze 4 different sections of the business value chain for potential opportunities
  • Understand the 5 different types of core innovation and how to apply them
  • How to objectively assess their skills, passions, hobbies, & interests
  • Understand the difference between business types and which one to aim for
  • Use common techniques like problem identification to come up with ideas
  • Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas
  • Understand how to apply new, disruptive business models like Saas, Sharing economy, & PWYW
  • Create business ideas that are not only specific but are complete
  • Quickly evaluate and re-prioritize ideas based off 5 dimensions
  • Understand the value of their ideas and what to focus on first
  • Bring context into their environment and not get discouraged

Requirements

  • Familiarity with basic business concepts is useful, but not necessary

Description

What do Facebook, Groupon, Twitter, Pinterest, & Instagram have in common - besides being ultra successful businesses?

You probably won’t guess it.

Every single company started with an idea that was TERRIBLE.

Yes, that’s right. Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.

That’s not the story you heard, right?

You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea. An idea so great, so perfect that it was just a matter of time before their idea took the world by storm.

That’s what most people think. And most people are 100% wrong.

  • Facebook started as a way to compare attractiveness between classmates.
  • Pinterest started as an app that let you get notified when your favorite designer goods went on sale.
  • Groupon started as a website for raising funds for charity.
  • Instagram started as Burbn, the 400th app to let you “check in” at your favorite businesses.

And yes, Twitter started as a website to list and find podcasts.

None of these ideas were brilliant. They weren’t clever. They certainly weren’t insightful. And they certainly weren't "ahead of their time"

But they WERE created by people who supposedly are.

Business ideas are not an art. They're not things that are limited only to those with experience & creative insight.

Anyone can come up with, develop, and improve business ideas. Business ideas that can be life changing - and I guarantee a whole lot better than the first idea of most major companies.

Stop being intimidated by the process of coming up with business ideas. Learn it, master it, and conquer it.

Learn the science behind creating great business ideas.

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Why you should enroll:

  • Over 1,000 students have signed up within the first 12 hours of the course going live!
  • Course includes over 6 hours of high quality content, including activities, worksheets, quizzes, exclusive discounts, and access to an exclusive class only web idea generating web application
  • You'll learn skills that are invaluable in any situation, like being able to assess an ideas marketability, how to spot market inefficiencies, and how to successfully employ brand new, disruptive business models
  • You'll have direct access to the instructor, who has vet over 1,000 ideas as a venture capitalists, and hundreds more as a founder and director of a digital agency

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About the instructor:

Top rated Udemy Instructor with over 600+ 5 star reviews.

Teaches 9 different courses on Entrepreneurship, with over 20,000 students enrolled.

All courses by the instructor have are rated an average of 4.97 out of 5 stars.

+ Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.

+ Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars.

+ Currently Director of a Digital Agency that specializes in taking ideas from raw concept all the way to launch.



Who this course is for:

  • Anyone interested in becoming an Entrepreneur
  • Anyone who wants to become better at creating business ideas
  • Veteran entrepreneurs who want to master the skill of idea generation

Featured review

Jose Reyna
Jose Reyna
4 courses
1 review
Rating: 5.0 out of 5a year ago
Evan, This has so far been the best set of explanations I have ever heard anyone give on ways to find needs, opportunities and overall business ideas. Most people provide one or two stragegies and go alright go. Thanks, Jose

Course content

10 sections • 78 lectures • 7h 11m total length

  • Preview03:28
  • Join our community on Slack!
    00:00
  • Review sheets, activities, resources - all in one PDF
    00:01

  • Strategy #1: Problem-based business ideas
    06:32
  • Strategy #2: Wouldn't it be great if
    06:14
  • Strategy #3: Imagine the future
    05:22
  • Your most important tool - the scratchpad
    01:56
  • ACTIVITY: Idea lister builder
    03:19
  • WORKSHEET: Idea Lister Builder
    8 pages
  • RESOURCES: Recording your ideas
    01:41
  • Section 2: Review & Recap
    00:01

  • Intro to Section 3
    02:27
  • Preview10:02
  • Strategy #4: Reverse imagination
    05:30
  • Areas to isolate & target
    09:59
  • Strategy #5: Cater to power users
    07:16
  • 5 types of innovation
    15:01
  • Strategy #6: Disintermediation
    06:18
  • Recap of idea dynamics
    07:44
  • How to use the web app - the idea generator
    04:19
  • Section 3: Review & Recap
    00:01
  • Concepts from section 3
    5 questions

  • Intro to Section 4
    01:47
  • The Fit Quadrant: Hobbies & Passions
    09:28
  • The Fit Quadrant: Skills & Experiences
    06:32
  • ACTIVITY: Hobbies, Passions, Skills, & Experience
    02:20
  • WORKSHEET: Hobbies, Passions, Skills, & Experience
    7 pages
  • Strategy #7: Reposition Good / Fast / Cheap
    07:03
  • Strategy #8: Adding technology to an offline industry
    07:27
  • ACTIVITY: List out your goals
    05:47
  • WORKSHEET: Fill out your goals
    2 pages
  • The 3 business types: pick yours
    13:22
  • Strategy #9: Make it eco-friendly
    06:04
  • How good does my idea have to be?
    09:49
  • Strategy #10: The Fit generator
    06:16
  • The Eureka myth
    09:08
  • Section 4: Review & Recap
    00:01
  • Making it fit
    5 questions

  • Essential reading for those focusing on startups
    01:07
  • Strategy #11: Bloated margins
    07:29
  • Strategy #12: Trends in outsourcing
    06:51
  • Strategy #13: Robin Hooding
    06:46
  • Strategy #14: Good idea, bad timing
    04:51
  • Strategy #15: Information asymmetry
    06:11
  • Strategy #16: Hobby lobbyist
    04:30
  • Strategy #17: The enabler
    05:59
  • Strategy #18: Molding a user
    04:19
  • Strategy #19: Economies of service
    05:47
  • Strategy #20: Sloppy duct tape
    05:03
  • Strategy #21: Privacy & the blind eye
    05:34
  • Strategy #22: Spotting market inefficiencies
    12:48
  • Strategy #23: Vertical integration
    06:11
  • Strategy #24: One-step solutions
    05:32
  • Section 5: Review & Recap
    00:01
  • Ways of coming up with ideas
    5 questions

  • A comprehensive list of online business models & who uses them
    01:24
  • Saas: Software as a Service
    12:56
  • Subscriptions & Memberships
    07:40
  • PWYW: Pay what you want
    06:39
  • The sharing economy
    07:52
  • Marketplaces
    08:00
  • On Demand
    04:08
  • Curated Boxes
    04:35
  • DTC: Direct to Consumer
    05:44
  • Crowdsourced catalogs & inventory
    03:15
  • Section 6: Review & Recap
    00:01
  • Business models
    6 questions

  • Intro to Section 7
    01:45
  • Matching Fit
    12:17
  • Pain to payment
    05:03
  • Sustainability
    10:18
  • Path to validation
    08:38
  • Unfair advantages
    07:00
  • Section 7: Review & Recap
    00:01
  • Evaluate & test
    3 questions

  • The value of ideas
    08:53
  • Red oceans & Blue oceans
    08:16
  • Idea frameworks & Unreasonable people
    04:17
  • West coast, east coast
    05:36
  • Avoid threshold problems
    04:52
  • Section 8: Review & Recap
    00:01
  • Idea advice
    6 questions

  • Round 1: Lonely outsourcers & bartering virtual workers
    03:35

  • Bonus Lecture: How to get your next course for as low as $12.99
    00:16

Instructor

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Evan Kimbrell
  • 4.4 Instructor Rating
  • 74,046 Reviews
  • 581,156 Students
  • 22 Courses

                  Hi, I'm Evan Kimbrell. Thanks for checking out my course. 

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

        Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. 

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

                  In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. 

                  Hope you enjoy my courses!

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