
Join the website profit system, start with branding and product creation, and follow consistent weekly or monthly training to build a successful online business.
Learn how online branding establishes your spot in the marketplace, clarifies your brand position, and builds a foundation around your personality and strengths for websites and email lists.
Cultivate the module one mindset to build an authentic brand foundation, stay motivated, and overcome mindset barriers, while observing yourself like a third party to gain objective insights.
Develop an expert perspective by surveying the marketplace, analyzing top leaders, and adding unique value through complementary products and a distinct selling proposition.
Position your brand by revealing your authentic story and expert perspective, targeting a specific ideal customer; use authentic struggle, clear positioning, and empathy to build authority and rapport.
Create a perfect pitch, a concise one-liner that positions you as a leader and clearly states what you do. Practice and memorize it to engage your ideal customers at events.
Define your brand name and secure congruent social profiles, then align dress, posture, and voice with your visual branding to present a consistent, authentic business image.
Create a digital information product to monetize your brand, then scale with a traffic-driven website and a high-ticket, high-margin product ladder.
Promote your digital product with a sustained, story-based campaign that delivers valuable free information. Capture contacts with an autoresponder and drive sales with a compelling sales page and targeted promotions.
Launch or upgrade your money web site with WordPress and optimized press pages to attract traffic, generate leads, and boost sales.
Develop your mindset to tackle the technical side of building a WordPress website by taking one step at a time, learning the jargon, and overcoming fears to confidently add content.
Learn to build a WordPress-driven website that generates leads with a free offer, collects emails, and optimizes traffic, while applying the six influence factors to win attention.
Set up your WordPress site from choosing a domain name and hosting to installing WordPress, selecting premium themes and essential plugins, and building mobile-friendly, well-structured permalinks.
Create home page irresistibility by clearly stating who you serve and what you offer, then spark trust with a single above the fold call to action and a free offer.
Prioritize building your email list as a core asset and craft a three-element homepage: personal touch via photo or video, clear pitch, and strong call to action to boost trust.
Create a content-driven website with free offers, blog posts, and paid content to drive traffic and search engine optimization; include pages, a homepage with an opt-in, and a contact form.
Boost traffic and social proof with social media share buttons and comments, and track monthly unique visitors, new subscribers, new sales, opt-in rate, and average duration using AB testing.
Develop a clear goal and plan for creating valuable content that engages your audience and conveys your value to the marketplace via your website, avoiding distractions.
Embrace mindset to deliver valuable content that stands out in the marketplace, using the d i k w hierarchy and your unique story to become a thought leader.
Learn how content marketing positions your brand, drives traffic to your money site, builds trust through diverse media and learning styles, and creates a master keyword list and editorial calendar.
Create a master keyword list and craft killer content across blogs, video, and audio to become a niche thought leader, guided by an editorial calendar and SEO strategy.
Master keyword research with a seven-day free trial using trusted tools to build a master list of 20–30 relevant terms. Evaluate relevance and keyword effectiveness, then save and export.
Become a thought leader by delivering consistent, high quality content that shows empathy to customers and earns their trust. Use bricks and feathers across media to build wisdom.
Learn to craft content that engages auditory, kinesthetic, and digital learners using the format model, and apply keyword strategies to drive traffic and conversions.
Explore creating and managing blog content, white papers, and traffic content to grow audience, optimize keywords, and drive engagement through strategic post types and calls to action.
Develop a consistent editorial calendar to plan weekly blog posts, manage time and growth pace, and use a 20-title master keyword list with Google calendar for steady traffic and sales.
Learn WordPress on-page seo by crafting unique meta data, compelling titles and descriptions, and balanced keyword use, while organizing posts with categories, tags, and navigation widgets.
Speak to your audience by crafting posts around a single main keyword, infusing your unique voice, and writing as if addressing one person.
Video content dominates search rankings and builds authority, with five types—recorded PowerPoint, screen capture, full motion, Animoto, and VideoScribe—and practical tips to practice, start small, and invest in basic gear.
Adopt a simple video scripting framework: introduce yourself, state learning goals, and present benefits. Keep content engaging while selecting practical, cost-conscious gear and lighting to support clear delivery.
Create professional animated videos with Animoto and VideoScribe, turning images and text into engaging slideshows with royalty-free music and branding options.
Create audio using free open source tools and the Lame encoder for mp3 encoding, plus images and infographics with Piktochart, then embed audio and share on Pinterest.
Leverage the fundamentals of traffic generation to drive traffic, leads, and sales by building a steady content routine and a clear content blueprint, while prioritizing relevancy amid changing Google algorithms.
Develop a consistent mindset for online business by sticking to your traffic and content creation plans, maintaining content habits, avoiding shiny objects, and acting as a focused, long-term business owner.
Explore seven free traffic strategies—SEO, online authorship, press releases, guest blogging, social media, SlideShare, and mixed traffic—to build organic, asset-rich traffic, market positioning, and authority with an actionable monthly blueprint.
Create organic traffic by building a master keyword list and long-tail, high-volume keywords, and follow seo rules—focus on user experience, site structure, promotion, and authorship.
Build your authorship across the web by optimizing Google Plus, Facebook, LinkedIn, and Gravatar profiles; link accounts, add natural keywords, and demonstrate leadership to boost search rankings.
Discover how press releases and articles drive traffic. Understand why directory links lost value after panda and penguin updates and how to use nofollow or dofollow links without over-optimizing.
Learn how guest blogging builds credibility, expands your audience, and drives traffic by delivering high-quality, value-driven posts with strategic outreach and nofollow links.
Learn how social media traffic from Facebook, YouTube, and Twitter drives audiences, acts as search engines, and boosts engagement and branding through content syndication and targeted ads.
Join relevant Facebook groups, provide value, and build trust to softly promote your site while gaining market research insights. Master YouTube optimization with keywords, descriptions, annotations, and cross-platform promotion.
Optimize your Twitter and social profiles to boost traffic and followers. Use Buffer and Hootsuite to schedule posts, track analytics, shorten links, and leverage hashtags.
Combine online and offline marketing into a one-two punch that turns offline contacts into your online funnel at local networking events with a perfected pitch and in-person closing.
Build a traffic content blueprint to generate 20–30 posts in six months, 4 star posts per month, lead magnets, videos, and social media, aligned with a monthly plan.
Build and monetize a valuable email list by creating a robust database in your chosen email software. Implement a proven four-email sequence to cultivate trust and revenue.
Cultivate a humble, consistent mindset for email marketing as your list grows. Make ethical product choices and protect audience trust for a win-win business.
Master the email marketing overview and build an email database from your site, using autoresponder sequences and regular newsletters with content and product information to cultivate relationships and revenue.
Explore the four critical factors of email marketing—deliverability, open rates, click-through rates, and conversion—and learn to optimize content, pre-sell, and run split tests to boost profits.
Harness the power of your email list with responsible, high-value content and subtle promotions, following a 3:1 content-to-promo rule to build engaged, loyal subscribers.
Explore how to engage subscribers with diverse content types—surveys, FAQs, case studies, and personal stories—using a traffic triangle of video, blog posts, and email.
Explore own promotions and affiliate promotions, learn to grow a buyers list, and craft ongoing, story-based pre-sell content that promotes high-integrity products.
Learn to evaluate promotional emails with a four-question framework: does it help, build the right context and goodwill, pre-sell the linked content, and ensure mobile-friendly, clear formatting with a strong subject line and CTAs.
Learn to manage email replies by building a response bank, deploying hosted autoresponders, and setting clear expectations with customers and prospects, with tools like Zendesk and Kayak.com.
Learn to design an autopilot email ecosystem with an auto-responder and broadcast blueprint, tying weekly content, real-time broadcasts, and a two-year follow-up plan to convert prospects.
Create your own unique product for the online marketplace, build credibility, and pursue a high-ticket coaching program sold for $2,000 over eight weeks.
Develop a product mindset by overcoming self-doubt, imagining a legacy through a sellable product, and treating creation as a no-pressure, fun experiment to reach a global audience.
Discover how to create a unique info-product, a high-ticket digital course that solves a niche need, delivered via download or post, with scalable profits and an easy 4-step creation strategy.
Create value by delivering tangible, measurable outcomes from your product, emphasizing practical utility. Identify three big outcomes for customers and tie all features to solving their pain with urgency.
Target a niche audience with pain, passion, and urgency to create a product that actually sells, delivering tangible outcomes and positioning you as an expert.
Learn how to create a high ticket product through four steps: content creation, one-to-one consulting, group coaching, and product creation, guided by customer insights and tangible outcomes.
Explore high-ticket formats—dvd sets at about $297, live web series, manuals, and membership sites—and apply a proven video-based template with videos, mp3s, workbooks, and webinars.
Deliver high-ticket digital courses using PowerPoint and screen capture, securely host on Vimeo Pro or Amazon S3, and provide action guides, MP3 audio, and optional DVDs, coaching, and live events.
Learn to deliver high-ticket courses by structuring modules with introductions, overviews, main content, motivation, stories, action steps, and recaps, using a six-step story process and content formula to achieve outcomes.
Define your info product framework with four to eight core elements, plan the modules, and craft motivation, stories, and action steps to deliver a fast, value proposition online course.
Learn to securely deliver your digital product using tools like Amazon S3 for storage, payment processors, affiliate management, and fulfillment for print on demand.
Create a high-converting web business with an automated 90-minute webinar sales system. Follow a proven blueprint to deliver value and convert on autopilot for high-ticket digital products.
Develop a powerful mindset with a clear blueprint and system to create a repeatable weapon for webinars, test and tweak, build confidence, and scale high-ticket digital products.
Learn how webinars function as online seminars, live or prerecorded, including evergreen formats, to deliver training and boost sales. Follow a replicable blueprint for autopilot, high-conversion webinars.
Two critical factors for high sales: content congruent with your offer and an irresistible, no-brainer offer with a good price and stacked bonuses that drive a natural buyer progression.
Learn a 10-step webinar blueprint to generate on-demand revenue, featuring killer titles, engaging introductions, social proof, smooth transitions, and a persuasive close that boosts conversions.
Master the webinar cash machine blueprint for selling high-ticket digital products: tell your story, present a high-value product, leverage testimonials, scarcity, guarantees, and a compelling call to action.
Master live and automated webinars by weighing real-time energy, interaction, and scarcity against automation, on-demand access, and fewer glitches, while leveraging an evergreen business system, reminders, and seamless autoresponder integration.
Learn how to set up and run automated evergreen webinars with the evergreen business system, using dashboard tutorials, recording options, scheduling, registration pages, emails, tracking, and conversion rates of 10–15%.
Scale your online business to the next level by outsourcing and systematizing key processes for time freedom and automated income, built on your website, brand, content, and email list.
Develop your mindset to oversee your business, delegate tasks, and outsource gradually while leveraging basics like email marketing and traffic blueprints to scale and gain time and location freedom.
Learn to systematize your business and outsource to contractors, using standard operating procedures and automated email sequences to scale efficiently while handling high-level decisions.
Identify your job role and shift from doing everything to outsourcing and strategic leadership as your online business grows. Focus on high-leverage work and setting the vision.
Explore your strengths with the signature strengths test, the Kobie index test, and wealth dynamics; focus on strengths, outsource weaknesses, and set income, lifestyle, hours, and location targets.
Establish yourself as the online leader by owning content creation, outsourcing routine tasks, and focusing on high-value activities like writing, videos, and email marketing to boost sales and your voice.
Master time and energy management to shield your online business from distractions, pace work for maximum output, and design a focused daily routine aligned with your circadian rhythm.
Manage energy with cycles of up to 90 minutes, using 50-minute focus blocks with 10-minute breaks and 30-60 minute rests, and limit email to twice daily.
Boost time and energy for your online business by starting with morning walks, sunlight, and deep breathing, then sustain focus with healthy eating, green smoothies, and distraction-free 50-minute work blocks.
Create an faq page to save time and sanity by organizing common questions into technical and niche sections with collapsible lists, WordPress plugins, and autoresponders.
Outsource overseas workers as contractors to cut costs, boost online marketing capabilities, and scale your website business with project-based or ongoing arrangements via platforms like Elance and oDesk.
Hire a long-term outsourcer who grows with your business and frees your time. Screen early with Skype interviews and test tasks, prioritizing English, attitude, and alignment with your vision.
Explore the Online Jobs Demo, a Filipino virtual assistant repository that enables outsourcing, with searchable profiles, skill filters, and subscription-based employer access.
Learn a five-step hiring process for remote workers, from upfront criteria and candidate sourcing to skills and work-style evaluations, a test task, interviews, and a final offer.
Discover six tools to systematize your online business, from simple task lists (Wunderlist, Trello) and cloud storage (Google Docs) to communication (Skype), screen capture (Jing), and password security (LastPass).
Learn how standard operating procedures build repeatable, high-quality outcomes by detailing processes, enabling outsourcing, and creating saleable systems with flowcharts, process maps, or annotated mind maps.
Upgrade your site by focusing on content that increases dwell time and relevance amid Google changes. Be explicit about your offer, capture leads, and show traction with a minimal homepage.
Create a high-ticket, digitally downloadable information product in under four hours by conducting expert audio interviews and packaging them as mp3 training series.
Discover how to create super fast sales letters in under an hour by researching your market, naming the audience, outlining benefits over features, and following a step-by-step notepad-to-website workflow.
Five Star Student Reviews:
★★★★★ "This was everything and more than I expected. Thanks so much for such a great course!" - Liam Jacob
★★★★★ "I can't recommend Website Profits System highly enough. I love the mindset training as well - Laura addresses my doubts and fears about creating your own products and selling them."
★★★★★ "Website Profits System is great. I love the workbooks. It's very strategic but at the same time very, very practical and step-by-step. Brilliant."
WPS is a comprehensive 8-module, 70+ video online coaching program on how to create a successful online business - working from home and reaching a global audience with your expertise, products and services.
You get easy step-by-step tutorials on how to discover and define your brand, create a simple downloadable product and create a website to sell it and then most importantly, how to market it - building a large online audience and customer base.
The course helps you master the 6 'P's of online success, they are:
The 8 Modules cover the following topics:
Module 1: Online Branding
Module 2: Your Money Website
Module 3: Content Marketing
Module 4: Traffic Generation
Module 5: E-mail Marketing
Module 6: Unique Info-Product
Module 7: Webinar Cash Machine
Module 8: Outsourcing & Systems
Features:
The course will take you anywhere between 1 week and 2 months to go through, as there is a lot of material - all you need to succeed in online business. This is your ultimate reference guide and you can come back to it anytime and re-watch the tutorials.
Testimonial:
“£15,000 Added to My Bottom Line!"
“I went from a standing start and Laura's course has allowed me to easily market my products online and added over £15,000 to my bottom line in the past 6 weeks. I am so confident with what it does. I wanted to take my brand global and if you're looking to so the same, Laura's training allows you to effortlessly increase your brand while you get on with what you do best in your business. I would absolutely recommend it"
Lucy Johnson Owner, Fully Booked Formula