
Define data mining, advanced analytics, and prescriptive analytics using IBM SPSS Modeler to build predictive models and deploy them on historical data.
Discover seven modeling methods in ibm spss modeler, mapped to four data formats, including supervised segmentation, numeric prediction, clustering, association, and time series forecasting.
Explore CRISP-DM’s six phases—from business understanding to deployment—showing how multiple data sources, data preparation, modeling, evaluation, and scoring enable predictive analytics and future decisions.
Explore the grammar of modeler design by using node shapes—circles, hexagons, triangles, pentagons, diamonds, and squares—to map streams, control arrows, and model scoring.
Explore the general modeler orientation and the IBM SPSS Modeler interface, stream canvas, palettes, and node-based data flow, including connecting, editing, and help options.
Learn how to use the variable file node to import delimited text data, set field names and delimiters, preview results, and adjust encoding and quotes.
Use the Excel source node to import data from Excel, selecting Excel 2007–2010 and a worksheet by index or name, then specify a range or named range and verify.
Explore how the type node in IBM SPSS Modeler defines level of measurement, missing values, and field roles to prepare data for modeling.
Use the data audit node to inspect distributions, missing values, and outliers with field graphs and statistics. Customize fields, view level of measurement, and examine unique and valid values.
Explore the data audit mode and quality tab to assess missing data and outliers, and learn to impute missing values and coerce or discard extreme scores.
Apply the derive node as a formula to create new fields from existing data, using the expression builder in single mode to compute items sold from stereos, tvs, and speakers.
Create a premium flag by using a derive node to generate a new boolean field based on items sold, marking customers as true if 100 or more items are purchased.
Derive a nominal field in IBM SPSS Modeler using the derive node to classify records into low, medium, and high sales categories based on items sold via the expression builder.
Derive a new field with a conditional derive node to classify customers as valued or regular using if-then statements based on years as a customer or premium status.
Explore the append node to combine datasets with similar structure from different time periods, matching fields by name, and producing a unified dataset with a source year tag.
Merge node in IBM SPSS Modeler combines multiple data files into a dataset using key-based joins, enabling inner, outer, or anti joins to unify account, demographic, and feature data.
Use the partition node to split data into training and testing sets, or training, testing, and validation, to train a model and assess generalization.
CHAID uses chi square automatic interaction detection to build classification trees that predict field status from predictors like premier and payment method, distinguishing current customers from churn.
Learn to build a CHAID single-tree model in IBM SPSS Modeler using a partitioned dataset, selecting predictors, defining the target, and evaluating predictions with predictor importance and confidence.
Utilize the analysis node to evaluate predictions for categorical outcomes, compare models by accuracy and consistency, and view confusion matrices and training versus testing performance.
Explain how the evaluation node compares predictive models using gains and lift charts, highlighting baseline and perfect prediction models to assess churn outcomes.
Explore using the flat file export node in IBM SPSS Modeler to export data to a delimited text file, including field names and encoding options.
IBM SPSS Modeler is a data mining workbench that helps you build predictive models quickly and intuitively, without programming. Analysts typically use SPSS Modeler to analyze data by doing data mining and then deploying models.
Overview: This course introduces students to data mining and to the functionality available within IBM SPSS Modeler. The series of stand-alone videos, are designed to introduce students to specific nodes or data mining topics. Each video consists of detailed instructions explaining why we are using a technique, in what situations it is used, how to set it up, and how to interpret the results. This course is broken up into phases. The Introduction to Data Mining Phase is designed to get you up to speed on the idea of data mining. You will also learn about the CRISP-DM methodology which will serve as a guide throughout the course and you will also learn how to navigate within Modeler. The Data Understanding Phase addresses the need to understand what your data resources are and the characteristics of those resources. We will discuss how to read data into Modeler. We will also focus on describing, exploring, and assessing data quality. The Data Preparation Phase discusses how to integrate and construct data. While the Modeling Phase will focus on building a predictive model. The Evaluation Phase focuses how to take your data mining results so that you can achieve your business objectives. And finally the Deployment Phase allows you to do something with your findings.