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Design User Experience Design Information Architecture

Information Architecture (IA) Fundamentals

Everything you need to know — from what content should be presented to what it’s called to how it’s organized!
Bestseller
Rating: 4.5 out of 54.5 (2,419 ratings)
11,497 students
Created by Joe Natoli
Last updated 8/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Develop an IA that clearly illustrates the depth of content, its organization and priority.
  • Label and organize content in a way that makes sense to users.
  • Rules and methods for organizing the content and flow of a website, app or system.
  • Identify and diagram the content workflows critical to your product’s success.
  • Work with clients or stakeholders to find out how content should be edited, approved and published.
  • Extend an IA to logical structures and naming conventions of the code files that make the product reality.
  • Make sure your content — and its organization — is relevant, appropriate and useful.
  • Organize the content and flow of any kind of website, app or system.
  • The five core types of IA models, and when to use each type.
  • Five ways to organize and categorize content types that always apply, no matter what you’re creating.
  • The best way to test and validate your IA with clients, stakeholders and users.
  • How to use IA work to develop primary, secondary, global and local navigation.
  • How to determine key navigation paths and test their appropriateness.
  • My tips for rock-solid IA, based on nearly three decades working with the biggest brands in the world.
Curated for the Udemy for Business collection

Requirements

  • Nothing. I speak plainly and I deal in reality; no technical terms, jargon or unnecessary acronyms here. This course is for anyone already creating digital products, and anyone completely new to all of it!

Description

Without good, relevant content, there’s no compelling reason for anyone to visit or use the site or app; without clear, understandable structure, no one can find anything! How pages or screens are divided and categorized is a direct result of Information Architecture (IA). What shows up in your navigation menus and interactive controls is a result of IA. The information on a single screen and how people move through it — and what’s connected to it — is the result of IA.

Your physical body can’t perform any task without the bones under your muscles and skin, which are designed to support those actions. In the same way, a site, app or system can’t deliver anything to anyone unless its bone structure — it’s Information Architecture — is specifically designed to support those tasks. 

Information Architecture Fundamentals walks you through everything you need to know — from determining what content should be presented to what it’s called to how it’s organized and what format it’s delivered in. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, these laser-focused lessons will show you how to:

  • Develop an IA that clearly illustrates the depth of content, its organization and priority.
  • Label and organize content in a way that makes sense to users.
  • Rules and methods for organizing the content and flow of a website, app or system.
  • Identify and diagram the content workflows critical to your product’s success.
  • Work with clients or stakeholders to find out how content should be edited, approved and published.
  • Extend an IA to the logical structures and naming conventions of the code files that make the product reality.
  • Make sure your content — and its organization — is relevant, appropriate and useful.
  • The five core types of IA models, and when to use each type.
  • Five ways to organize and categorize content types that always apply, no matter what you’re creating.
  • The best way to test and validate your IA with clients, stakeholders and users.
  • How to use IA work to develop primary, secondary, global and local navigation.
  • How to determine key navigation paths and test their appropriateness
  • My tips for rock-solid IA, based on nearly three decades working with some of the biggest brands in the world.

Who this course is for:

  • Anyone responsible for the success of digital products (apps, sites, systems) — designers, developers, UX professionals, content professionals, marketing folks, project managers and product owners.

Featured review

Ted Mahsun
Ted Mahsun
17 courses
1 review
Rating: 4.5 out of 52 years ago
I started thinking I knew a lot of these things that make up information architecture because it seemed like common sense, but ended up learning a lot more than I expected, as well as having a lot of things clarified. I am now also armed more adequately to engage in discussion and defend my decisions with stakeholders of my projects.

Course content

6 sections • 30 lectures • 2h 15m total length

  • What IS Information Architecture?
    Preview02:57
  • Preview05:02

  • Preview05:52
  • Identifying Content Requirements
    07:24
  • Exercise: Identifying Content Workflows
    09:42

  • First: My Tips for Successful Information Architecture
    12:50
  • Creating & Prioritizing IA
    03:30
  • Naming and Labeling Content
    07:40
  • Naming and Labeling Files
    07:08
  • Grouping and Classifying Content
    03:00
  • Exercise: Determining Information Priority
    05:50
  • Exercise: Turning Information Priority Into an IA Model
    04:01

  • Which IA Model is Right for My Site (or App or System)?
    02:36
  • The Hierarchical Tree Model
    01:06
  • The Nested List Model
    00:55
  • The Hub-and-Spoke Model
    01:03
  • The Bento Box Model
    01:51
  • The Filtered View Model
    01:12
  • Combining IA Models
    01:46
  • Tools for Creating IA Models
    03:39
  • Socializing Your IA: Validating Decisions and Getting Approval
    08:21
  • Snack Break: Create and Prioritize Your Own IA Model
    01:28

  • Overview: Navigation Design
    00:55
  • Primary and Secondary Navigation
    03:52
  • Global and Local Navigation
    04:15
  • Navigation Design for Different User Types
    04:35
  • Validating Your Navigation Scheme
    06:00
  • Determining Key Navigation Paths
    10:12

  • Takeaways: Things to Remember
    02:52
  • Bonus: Convincing Clients/Stakeholders to Include UX in Requirements Work
    03:28

Instructor

Joe Natoli
29-year UX + Design Veteran; Consultant, Author & Speaker
Joe Natoli
  • 4.5 Instructor Rating
  • 34,566 Reviews
  • 174,068 Students
  • 8 Courses

Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 180,000+ students enrolled to date.

Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Google Ventures, Kroll/Duff + Phelps, Broadridge, Conde Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like the National Science Foundation, National Institutes of Health and the Dept. of Homeland Security.

Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.

The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.

Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like HOW Design Live, SDD, DevWeek, and IxDA South America. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.

His latest book on UX Strategy and Product Improvement, Think First, was published worldwide on October 5, 2015.

In addition, he has written numerous articles about the roles Design and UX play in business success for publications such as Fast Company, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, as well as across various social media platforms.

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