Information Architecture (IA) Fundamentals
4.4 (1,847 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,268 students enrolled

Information Architecture (IA) Fundamentals

Everything you need to know — from what content should be presented to what it’s called to how it’s organized!
Bestseller
4.4 (1,847 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,266 students enrolled
Created by Joe Natoli
Last updated 8/2016
English
English [Auto]
Current price: $30.99 Original price: $44.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Develop an IA that clearly illustrates the depth of content, its organization and priority.
  • Label and organize content in a way that makes sense to users.
  • Rules and methods for organizing the content and flow of a website, app or system.
  • Identify and diagram the content workflows critical to your product’s success.
  • Work with clients or stakeholders to find out how content should be edited, approved and published.
  • Extend an IA to logical structures and naming conventions of the code files that make the product reality.
  • Make sure your content — and its organization — is relevant, appropriate and useful.
  • Organize the content and flow of any kind of website, app or system.
  • The five core types of IA models, and when to use each type.
  • Five ways to organize and categorize content types that always apply, no matter what you’re creating.
  • The best way to test and validate your IA with clients, stakeholders and users.
  • How to use IA work to develop primary, secondary, global and local navigation.
  • How to determine key navigation paths and test their appropriateness.
  • My tips for rock-solid IA, based on nearly three decades working with the biggest brands in the world.
Requirements
  • Nothing. I speak plainly and I deal in reality; no technical terms, jargon or unnecessary acronyms here. This course is for anyone already creating digital products, and anyone completely new to all of it!
Description

Without good, relevant content, there’s no compelling reason for anyone to visit or use the site or app; without clear, understandable structure, no one can find anything! How pages or screens are divided and categorized is a direct result of Information Architecture (IA). What shows up in your navigation menus and interactive controls is a result of IA. The information on a single screen and how people move through it — and what’s connected to it — is the result of IA.

Your physical body can’t perform any task without the bones under your muscles and skin, which are designed to support those actions. In the same way, a site, app or system can’t deliver anything to anyone unless its bone structure — it’s Information Architecture — is specifically designed to support those tasks

Information Architecture Fundamentals walks you through everything you need to know — from determining what content should be presented to what it’s called to how it’s organized and what format it’s delivered in. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, these laser-focused lessons will show you how to:

  • Develop an IA that clearly illustrates the depth of content, its organization and priority.
  • Label and organize content in a way that makes sense to users.
  • Rules and methods for organizing the content and flow of a website, app or system.
  • Identify and diagram the content workflows critical to your product’s success.
  • Work with clients or stakeholders to find out how content should be edited, approved and published.
  • Extend an IA to the logical structures and naming conventions of the code files that make the product reality.
  • Make sure your content — and its organization — is relevant, appropriate and useful.
  • The five core types of IA models, and when to use each type.
  • Five ways to organize and categorize content types that always apply, no matter what you’re creating.
  • The best way to test and validate your IA with clients, stakeholders and users.
  • How to use IA work to develop primary, secondary, global and local navigation.
  • How to determine key navigation paths and test their appropriateness
  • My tips for rock-solid IA, based on nearly three decades working with some of the biggest brands in the world.
Who this course is for:
  • Anyone responsible for the success of digital products (apps, sites, systems) — designers, developers, UX professionals, content professionals, marketing folks, project managers and product owners.
Course content
Expand all 30 lectures 02:15:02
+ Content: Strategy, Requirements and Workflows
3 lectures 22:58
Identifying Content Requirements
07:24
Exercise: Identifying Content Workflows
09:42
+ Creating Successful IA: Models, Categories, Labels and Language
7 lectures 43:59
First: My Tips for Successful Information Architecture
12:50
Creating & Prioritizing IA
03:30
Naming and Labeling Content
07:40
Naming and Labeling Files
07:08
Grouping and Classifying Content
03:00
Exercise: Determining Information Priority
05:50
Exercise: Turning Information Priority Into an IA Model
04:01
+ The Five Types of IA Models (and Which to Use When)
10 lectures 23:57
Which IA Model is Right for My Site (or App or System)?
02:36
The Hierarchical Tree Model
01:06
The Nested List Model
00:55
The Hub-and-Spoke Model
01:03
The Bento Box Model
01:51
The Filtered View Model
01:12
Combining IA Models
01:46
Tools for Creating IA Models
03:39
Socializing Your IA: Validating Decisions and Getting Approval
08:21
Snack Break: Create and Prioritize Your Own IA Model
01:28
+ Navigation Design: Getting from Here to There (and Back Again)
6 lectures 29:49
Overview: Navigation Design
00:55
Primary and Secondary Navigation
03:52
Global and Local Navigation
04:15
Navigation Design for Different User Types
04:35
Validating Your Navigation Scheme
06:00
Determining Key Navigation Paths
10:12
+ Wrapping Up: If You Forget Everything Else...
2 lectures 06:20
Takeaways: Things to Remember
02:52
Bonus: Convincing Clients/Stakeholders to Include UX in Requirements Work
03:28