Information Architecture (IA) Fundamentals
What you'll learn
- Develop an IA that clearly illustrates the depth of content, its organization and priority.
- Label and organize content in a way that makes sense to users.
- Rules and methods for organizing the content and flow of a website, app or system.
- Identify and diagram the content workflows critical to your product’s success.
- Work with clients or stakeholders to find out how content should be edited, approved and published.
- Extend an IA to logical structures and naming conventions of the code files that make the product reality.
- Make sure your content — and its organization — is relevant, appropriate and useful.
- Organize the content and flow of any kind of website, app or system.
- The five core types of IA models, and when to use each type.
- Five ways to organize and categorize content types that always apply, no matter what you’re creating.
- The best way to test and validate your IA with clients, stakeholders and users.
- How to use IA work to develop primary, secondary, global and local navigation.
- How to determine key navigation paths and test their appropriateness.
- My tips for rock-solid IA, based on nearly three decades working with the biggest brands in the world.
Requirements
- Nothing. I speak plainly and I deal in reality; no technical terms, jargon or unnecessary acronyms here. This course is for anyone already creating digital products, and anyone completely new to all of it!
Description
Without good, relevant content, there’s no compelling reason for anyone to visit or use the site or app; without clear, understandable structure, no one can find anything! How pages or screens are divided and categorized is a direct result of Information Architecture (IA). What shows up in your navigation menus and interactive controls is a result of IA. The information on a single screen and how people move through it — and what’s connected to it — is the result of IA.
Your physical body can’t perform any task without the bones under your muscles and skin, which are designed to support those actions. In the same way, a site, app or system can’t deliver anything to anyone unless its bone structure — it’s Information Architecture — is specifically designed to support those tasks.
Information Architecture Fundamentals walks you through everything you need to know — from determining what content should be presented to what it’s called to how it’s organized and what format it’s delivered in. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, these laser-focused lessons will show you how to:
- Develop an IA that clearly illustrates the depth of content, its organization and priority.
- Label and organize content in a way that makes sense to users.
- Rules and methods for organizing the content and flow of a website, app or system.
- Identify and diagram the content workflows critical to your product’s success.
- Work with clients or stakeholders to find out how content should be edited, approved and published.
- Extend an IA to the logical structures and naming conventions of the code files that make the product reality.
- Make sure your content — and its organization — is relevant, appropriate and useful.
- The five core types of IA models, and when to use each type.
- Five ways to organize and categorize content types that always apply, no matter what you’re creating.
- The best way to test and validate your IA with clients, stakeholders and users.
- How to use IA work to develop primary, secondary, global and local navigation.
- How to determine key navigation paths and test their appropriateness
- My tips for rock-solid IA, based on nearly three decades working with some of the biggest brands in the world.
Who this course is for:
- Anyone responsible for the success of digital products (apps, sites, systems) — designers, developers, UX professionals, content professionals, marketing folks, project managers and product owners.
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Course content
Instructor
- 4.5 Instructor Rating
- 32,606 Reviews
- 168,361 Students
- 8 Courses
Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 180,000+ students enrolled to date.
Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Google Ventures, Kroll/Duff + Phelps, Broadridge, Conde Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like the National Science Foundation, National Institutes of Health and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like HOW Design Live, SDD, DevWeek, and IxDA South America. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.
His latest book on UX Strategy and Product Improvement, Think First, was published worldwide on October 5, 2015.
In addition, he has written numerous articles about the roles Design and UX play in business success for publications such as Fast Company, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, as well as across various social media platforms.