iGaming Foundations

How do casinos make money? Why do people play if the odds are against them?

We're going to answer these questions in this module, and we're going to cover some more abstract concepts, like variance.

What is house advantage or house edge? And what difference does it make if it's 0% or 5%?

Let's find out the answers to these questions, and more in this module.

It's time to talk about some of the KPIs (Key Performance Indicators) most commonly used by some of the biggest iGaming companies out there, since we're going to be using these in future lectures later on. You can also find a downloadable Glossary of KPIs in the resources section of this lecture, which you can keep and use as a guide in the future.

Sports are always more exciting when you have action on the line. This aspect is why sports gambling has become such a popular form of gambling for a lot of players over the last two hundred years. Let's explore the sportsbook world together and find out all about the different types of bets in this module.

Slot machines are efficient money making devices and they had many advantages over other casino games. The first is they don't take breaks. They work around the clock, 24 hours a day, 7 days a week, 365 days a year. But what about their profit margin compared to other casino games?

Live casino games combine the thrills of a land-based casino with all the perks of playing online. Players can expect to play with real dealers at real tables, and with video streamed in HD.

A truly long history of unchanging demand for gambling, as well as the unrelenting pace of technological progress, create an excellent business ground for anyone looking for new opportunities and looking to start their own business. Let's have a look at the operators both B2C and B2B and see exactly what type of business they're involved in.

In iGaming, like in any other business, you expect a return on investment for the money you spend, preferably bringing enough revenue for further business expansion. Affiliates, paradoxically, prefer to expand your business beforehand and get paid only after showing positive results, be that bringing a new player, a first-time depositor, or relevant traffic. Join me in this module where we will expore all the different types of affiliates and all the different ways to pay them.

Based on the recent EGBA report we mentioned in previous lectures, in the employment section it says that more than 40 thousand jobs were sustained in 2019 across 17 different countries and all EU nationalities. If you're interested in landing a job in the industry, this lecture could prepare you for the skills needed and the questions you might be asked to answer in interviews.

Many jurisdictions, local as well as national, either ban gambling or heavily control it by licensing the vendors. Such regulation generally leads to gambling tourism and illegal gambling in the areas where it is not allowed. In this lecture we're going to expore the regulatory challenges that iGaming companies have to face in an ever-changing landscape.

Compulsive betting, also called gambling disorder, is the uncontrollable urge to keep gambling despite the toll it controls your life. iGaming companies are required by law to identify and deal with customers that may have gambling problems and offer help.

Casinos are among the most proficient cash-generating businesses. High rollers, big profits, credit facilities and a variety of other factors combine to create a glittering amount of cash that flows from the house to the players and back, making it a very attractive option for money launderers. In this lecture, we're going to explore all the different ways that money laundering can occur in gambling and ways to combat it.