Hypnosis Practice Client Attraction System

My Big Fat Marketing Mistake #1 was thinking marketing is sales. 

My second Big Fat Marketing Mistake #2 was not being specific enough.

My third marketing mistake was marketing the Hypnosis. The problem with marketing the hypnosis is that nobody cares about hypnosis.  

The reason it’s a mistake to promote the hypnosis comes down to WIIFM - What's In It For Me?

When it comes to hypnosis there are three kinds of people. 

1. People who don’t know anything about hypnosis
2. People who think they know what hypnosis is
3. People who know what it is – and it ain’t good ...

There’s a better way to promote yourself and your services so you can get more clients.  First, recognize that everybody has a problem they would love to be free of.  Second, recognize that you may be just the answer they’ve been looking for.  They just don’t know it yet. Third, get clear about your Who-What-How.  

A common mistake you need to avoid is using lists and menus.

Hypnosis is not the answer -YOU are.  And for a lot more people than you realize.  

When you have someone in the chair the first thing you address is their pain.  That’s their motivating factor.  That’s what they’re paying you for.  So, it’s important to always touch the “owie”.  

When a person visits your website the result you’re after is for them to pick up the phone and call you.  So you need to make it safe for a person to contact you.

Education-based marketing is using teaching as a way to promote yourself and your services.  So if you educate your clients about hypnosis before your sessions you already know how to do this.  

Not everyone who attends one of your presentations or who calls you is going to be ready, willing or able to dive into private sessions right away.  Another way you can get more paying clients is by teaching self-hypnosis classes.

The following are 8 tips to help you create presentations to promote yourself and your services.  You can also use them to create classes and group programs to make more money in your healing practice.

Here's a basic outline you can use to create any number of informational talks. 

A great place to attract clients is at an event like a holistic fair.  Meeting people in person will generate business for you.  If you have a sign-up sheet up sheet you can contact them later.  

PowerPoint can help to keep you on topic and on time.

Whether you’re doing an introductory presentation, a hypnosis pre-talk, or teaching a class, be very clear on one point - all hypnosis is self-hypnosis.   You can’t make a person change.  And you can’t do it for them.

Group hypnosis lends itself particularly well to relaxation hypnosis because you don’t have the time to monitor individual responses in a group setting.  So you need an approach that is going to work for most people.  

Hypnosis itself doesn’t feel like anything.  If you don’t provide proof, some people will just be tempted to think, “Well, I felt relaxed …” 

At the end of your presentation, have something extra you give your guests as a special thank you for taking the time to show up and listen to you

A common mistake a lot of beginners make is offering discounts on sessions.  It can seem like a reasonable thing to do when you’re just starting out.  It's not.

Providing a superior service will get you better results.  It’s also what will allow you to charge a premium fee. 

Coupons might be a way for you to promote your hypnosis practice but if you're not careful this strategy for promoting your practice could end up costing you. 

In this segment I’m going to share a couple of examples of two different healing practitioners and how they used coupons. One was a disaster.  The other generated new clients.

Client testimonials are a great way to promote your healing practice.  But to use them effectively you need to avoid these two mistakes. 

When you deliver on your promises to your clients, they’ll gladly return the favor by providing you with a testimonial.  Here's some tips to help you get great client testimonials to promote yourself and your services.

In this segment we’re going to look at an often overlooked part of your client attraction system - follow-up. 

Your client relationship system is about staying in touch.  Some clients are going to need longer-term support. Others will send you referrals if you stay connected.  

Not all hypnosis is alike.  There are different schools, different approaches, and different qualifications.

What's the next step?  Download your BONUS report with coupons!

Where do you go from here?   Make sure you download your BONUS report.  Udemy has changed their policy with respect to coupon codes but you'll find all Tribe of Healer are extremely affordable.  I'm giving away the farm here so take advantage while it lasts.  Grab the whole system using the referral links in your report.