I bet you've heard the term Human Centered Design (HCD) a lot. And I suspect you've heard other terms too, like Design Thinking (DT), User Experience Design (UXD), and Customer Experience Design (CXD). They're all variations of a theme.

That theme is that everyone provides a service to someone, and to improve that service for them, you can solve the problems they're facing.

While I believe that Human Centered Design can increase your probability of success, I also believe the way it's presented to new-comers tends to be vague and overly complicated.

My name is Ryan Tracey and I'm a Capability Development Manager in the corporate sector. I've also worked in the higher education and government sectors, and I’m a certified HCD practitioner.

I'm a very pragmatic person, so this crash course is designed to cut through all the jargon and the hype, and give you the basic tools you need to start using HCD today. I'll walk you through a straight-forward 4-step process, and at each step I'll share 3 things that you can do immediately. I'll also provide you with a downloadable job aid that summarizes all the actions on one page.

So if you want to get up to speed with HCD in half an hour, and start using it to solve the problems that matter, join me.