
Learn how HTML semantics and structured data (Schema.org) define content types like recipes to help search engines understand pages and generate rich results with ratings and nutrition.
Explore the recipe html structure for a simple page, covering the title, author, description, ingredients, directions, nutrition facts, and reviews, with schema and keywords for search engines.
Learn to implement faq schema with microdata by annotating main content as a page, defining the main entity as a question, and marking the accepted answer with itemprop.
Learn to add schema to a product header by defining an item scope as product and using name, image, and description properties, plus aggregate rating for rich results.
Add product schema to a detail page by defining an offer with availability, price and currency, item condition, and seller. Learn how these properties improve SEO and crawlability.
Learn to add recipe schema using rdfa lite by converting macro data into articulate, replacing itemprop with property and updating itemtype and itemscope for nutrition information and rating details.
Learn how to annotate a video with a clip schema to mark a specific segment, using properties like start offset, end offset, and clip name for precise search results.
Add a json-ld video object schema to the delicious party coffee cake recipe, validate the markup, and complete the challenge by testing for warnings.
Explore bonus WordPress schema plugins, comparing a popular pro option with pricing to a free alternative. Learn supported schema types like article, event, product, recipe, and job posting.
So in this course, you will learn to create SEO friendly websites using structured data that helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users.
Join the Rahul Giri for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including RDFa, microdata, and JSON-LD.
The course also covers five practical projects on structuring different types of content data:
Adding Schema to...
Recipe
Event
Product
FAQ
Q&A
By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.
Topics include:
Structured data vocabularies and syntaxes
HTML Semantic Tags
Schema dot org
Google structured data guideline
Microdata
Marking up a recipe page using microdata
Marking up FAQ schema
RDFa Lite
Marking up the product using RDFa Lite
Marking up recipe page using RDFa Lite
JSON-LD
Marking up event schema using JSON-LD
Marking up recipe schema using JSON-LD
Marking up Q&A schema using JSON-LD
Google Video Schema
How to get the live badge on the video
Marking up video clip
Marking up google carousel object
AS BONUS -
2 Wordpress plugins to add schema to your existing Wordpress website.
And all exercise files are included to download.
So if you're ready to build your next SEO friendly website while exploring structured data then.
Let's get started!