
Learn how HTML semantics and structured data (Schema.org) define content types like recipes to help search engines understand pages and generate rich results with ratings and nutrition.
Explore how schema.org and Goodrelation structure content with properties like name, description, cook time, prep time, nutrition, review, and rating to describe recipes and products for search engines.
Demonstrates microdata, RDFa Lite, and JSON-LD syntax for structured data, showing item scope, item type, and item prop usage with real-world examples like recipes and people to boost search indexing.
Learn how microdata uses item scope and item type to mark up recipes with properties like name, image, and rating, guided by Google guidelines and structured data testing.
Explore the recipe html structure for a simple page, covering the title, author, description, ingredients, directions, nutrition facts, and reviews, with schema and keywords for search engines.
This lecture teaches how to add a recipe schema to a recipe header, using itemprop and item scope to define name, author, date published, description, and image for search engines.
Learn to implement recipe information schema by adding properties like servings, prep time, cook time, total time, category, and cuisine to boost search engine visibility.
Apply the recipe ingredient schema to mark up exact ingredients using the recipe ingredient property, optimizing for search engines and Google Assistant.
Learn how to implement recipe instructions schema for seo, using recipeInstructions with itemprop and itemScope to structure step by step instructions for recipes.
Add nutrition facts and keywords to a recipe using recipe schema, mapping calories, fat content, carbohydrate content, protein, cholesterol, and sodium content for improved search visibility.
Demonstrates adding an aggregate rating schema to a recipe, including rating value, best rating, and rating count within the recipe scope for SEO and rich results.
Learn to implement user review schema on a recipe page, specifying item, author, date published, rating, and review body to boost search engine visibility and crawlability.
Learn to build an FAQ schema using microdata metadata to markup questions and answers, optimize a Google snippet, and boost search rankings and click-through rate.
Learn to implement faq schema with microdata by annotating main content as a page, defining the main entity as a question, and marking the accepted answer with itemprop.
Markup a product page with RDFa Lite to surface name, image, price, stock status, and reviews in Google search, using item scope, item type, and item prop.
Explore structuring a simple product page with HTML markup and Google-recommended properties. Build a clear product header with image, name, price, availability, and reviews, using product schema for SEO.
Learn to add schema to a product header by defining an item scope as product and using name, image, and description properties, plus aggregate rating for rich results.
Add product schema to a detail page by defining an offer with availability, price and currency, item condition, and seller. Learn how these properties improve SEO and crawlability.
Apply product schema to detail pages by adding material, color, brand, and stock keeping unit to enrich rich results and verify via the preview tool.
Learn how to add aggregate rating schema to a product, setting rating value 4.5, best rating 5, and rating count 156 for clear, structured data.
Add a product review schema using RDFa Lite by mapping author, date published, item reviewed, rating, and review body inside the product schema for better SEO.
Practice adding recipe schema with RDFa Lite, converting from macro and micro data, by building the exact recipe markup yourself before reviewing the instructor's solution.
Learn to add recipe schema using rdfa lite by converting macro data into articulate, replacing itemprop with property and updating itemtype and itemscope for nutrition information and rating details.
Explore JSON-LD and schema markup for events and recipes, learn to mark up an event page and test with Google's testing tool.
This lecture explains the HTML event page structure and how to implement event schema. It covers required properties like name, description, image, start date, end date, location, address, and price.
learn how to use json-ld to define an event scope on a webpage by adding a script tag with type application/ld+json, setting the event context and type including walkability.
Add json-ld schema to an event header by using the event scope, including name, description, image, startDate, and endDate. Note image arrays and 24-hour time formats.
Learn how to structure an event's location in schema markup by using location, places, and a nested postal address with street address, locality, postal code, region, and country.
Learn to add an event offer schema with price, currency, and registration availability. Explore setting price to 30 USD and a valid from date within an event scope.
Learn how to model event performers using schema.org, choosing between person, organization, and performing group, and map performer names and related properties for better seo.
Learn how to add schema to a recipe using JSON-LD, convert page markup from microdata, and validate structured data for search engines.
Learn how to add recipe schema with JSON-LD, defining context, essential properties like name, description, image, ingredients, times, nutrition, and how-to steps for SEO.
Learn to mark up videos with the video object schema according to Google guidelines, enabling rich search results with video metadata like duration and description.
Learn to implement a google video object schema using json-ld, including name, description, image, upload date, duration, and embed details to structure video content for search engines.
Learn how to implement a video views and likes schema using interaction statistics to track watch counts, like and dislike actions within a video object.
Learn how to annotate a video with a clip schema to mark a specific segment, using properties like start offset, end offset, and clip name for precise search results.
Learn to add broadcast schema with JSON-LD to live videos to display a status badge in Google search, including event name, start and end times, and publication details.
Add a video object schema to a recipe using microdata, including video name, description, published on, and duration, enabling viewers to watch the embedded video via the Mac wrapper.
Learn to add a video object schema to a recipe using microdata, including item scope and type, video properties like name, description, duration, upload date, and interaction statistics.
Add a json-ld video object schema to the delicious party coffee cake recipe, validate the markup, and complete the challenge by testing for warnings.
Learn how to add a video object schema to a recipe using JSON-LD, including name, description, content, upload date, and interaction statistics to enable video playback on the recipe page.
Explore how to implement carousel schema markup for website content, following Google guidelines. Ensure all items in a list share the same type, such as recipe or article.
Design a summary page with a carousel and detail pages, using an item list of list items with type, year, and position, all on the same domain and schema.org markup.
Learn to build a single all-in-one page list using item markup to host full item data for recipes or movies, optimized for seo and web crawlers.
Discover Rank Math, a free WordPress plugin that adds pre-built schema markup with 14 types to help search engines understand and index your content.
I explore the schema and structure plugin for WordPress, comparing its free version to the paid options and detailing how to enable blog posting schema to guide your site's markup.
Explore bonus WordPress schema plugins, comparing a popular pro option with pricing to a free alternative. Learn supported schema types like article, event, product, recipe, and job posting.
Apply structured data to mark up your website, boosting organic visibility for search engines and helping web crawlers understand your content.
So in this course, you will learn to create SEO friendly websites using structured data that helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users.
Join the Rahul Giri for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including RDFa, microdata, and JSON-LD.
The course also covers five practical projects on structuring different types of content data:
Adding Schema to...
Recipe
Event
Product
FAQ
Q&A
By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.
Topics include:
Structured data vocabularies and syntaxes
HTML Semantic Tags
Schema dot org
Google structured data guideline
Microdata
Marking up a recipe page using microdata
Marking up FAQ schema
RDFa Lite
Marking up the product using RDFa Lite
Marking up recipe page using RDFa Lite
JSON-LD
Marking up event schema using JSON-LD
Marking up recipe schema using JSON-LD
Marking up Q&A schema using JSON-LD
Google Video Schema
How to get the live badge on the video
Marking up video clip
Marking up google carousel object
AS BONUS -
2 Wordpress plugins to add schema to your existing Wordpress website.
And all exercise files are included to download.
So if you're ready to build your next SEO friendly website while exploring structured data then.
Let's get started!