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Keep shoppingInfluence at Work: Persuasion, Communication & Trust [EN]
2,756 students
Influence at Work: Persuasion, Communication & Trust [EN]
Influence without authority | persuasion techniques | communication skills | emotional intelligence | MBTI | negotiation
Last updated 5/2025
English
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What you'll learn
- Get decisions made and work delivered by people who do not report to you and never will
- Build a persuasive case using AIDA, SPIN and FAB, and hold it together when the first objection lands
- Read the person opposite you through MBTI, DISC, PAEI, Belbin and Big Five, and adjust your argument to their type
- Establish the trust that makes influence possible, using rapport, empathy and emotional self-regulation
- Give feedback that changes what someone does, and ask for feedback in a way that gets you an honest answer
- Handle objections with LAER and Feel-Felt-Found instead of repeating your point louder
- De-escalate conflict and mediate between two people who have stopped listening to each other
- Switch leadership styles by situation rather than defaulting to the one that fits your personality
- Learn alongside Mike's 1.6 million students from 185 countries
- Get the author's experience from Preply, Wargaming, iDeals and Alfa-Bank
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Course content
18 sections • 46 lectures • 25h 20m total length
Requirements
- No management position is needed — this course is specifically about influence without formal authority
- A real situation where you need someone's agreement and cannot simply instruct them
- Willingness to take a personality assessment and read your own result honestly
- English at an intermediate level or above, since all lessons are in English
- No prior study of psychology, sales or negotiation is required
Description
This course contains the use of artificial intelligence.
The best idea in the room loses to the second-best idea argued by someone who knows how to argue. You have watched it happen.
What is going wrong right now
You are responsible for something you cannot instruct anyone to do. The developers report to another manager, the budget belongs to finance, the decision sits with a director who gives you eleven minutes. So you send a well-written document nobody reads, you explain your reasoning to someone who was never going to be convinced by reasoning, and you leave the meeting with a vague agreement that dissolves by Thursday. Then a worse proposal goes ahead because its author spent the week talking to the right people.
What changes after this course
You stop relying on being right and start building the conditions in which being right matters. You will know who to talk to before the meeting, what each of those people actually cares about, and how to frame the same proposal three different ways for three different types of person. You will hold your position when the first objection comes rather than retreating into politeness. And people will believe you, because trust is built deliberately here rather than hoped for.
Your instructor
Mike, the number one HR instructor on Udemy, with more than 1.6 million course enrolments and over 150,000 professionals trained. Holder of PHRi and SHRM-CP certifications and HRCI representative in more than 10 countries. Built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals, where every result depended on people who did not report to him.
How the course is built
Influence rests on four things, and the course builds them in order. First, your own credibility: the competences that make people take you seriously, from listening and negotiation to owning mistakes and thinking critically under pressure. Second, your emotional footing, because nobody is persuaded by someone visibly rattled — self-awareness, regulation, rapport and the ability to run an inspiring conversation. Third, the person opposite you: MBTI, DISC, PAEI, Belbin, Hogan and Big Five, so you can recognise who you are dealing with and stop making the same argument to everyone. Fourth, the mechanics themselves: AIDA, SPIN, FAB, value propositions, storytelling, objection handling with LAER, and closing. The course then applies all of it to the two hardest everyday cases — giving feedback that changes behaviour, and resolving a conflict between people who have stopped listening — and closes with situational leadership.
What is included
• Lifetime access to all course materials
• Active instructor support in the Q&A section
• Udemy Certificate of Completion
• Practical assignments and real business cases
• A section with additional courses, tools and resources
Why start now
Every meeting where you were right and unpersuasive is a project that went the wrong way with your name on it. Organisations promote the people who can move others, not the people with the best documents. Enrol now and start the first lesson today.
Who this course is for:
- Specialists who carry responsibility for a result but have no authority over the people delivering it
- Project managers coordinating teams that report to someone else entirely
- Emerging leaders preparing for a role where influence replaces instruction
- Business partners, analysts and internal consultants advising people senior to them
- Client-facing professionals who need agreement rather than compliance
- Anyone whose good proposals keep losing to worse ones that were argued better
- People who avoid pushing back and watch decisions get made without them