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HR Marketing: Employer Branding, Recruitment, 3100+ Tools
10,321 students
HR Marketing: Employer Branding, Recruitment, 3100+ Tools
Run recruitment campaigns: digital HR ads, social media recruiting, paid ads, ATS workflows, prompts and templates
Last updated 10/2026
English
English [Auto],
What you'll learn
- Take away 2,600+ HR marketing tools in 452 downloadable resources: lecture presentations plus templates, prompts, checklists
- Get our top working files: recruitment funnel tracker, Gen Z job description workbook, EVP competitor benchmarking, content planning workbook
- See 140 services and apps on screen, from a quick look to a detailed demo: hireEZ, Recruit'em, Phenom, GlossaryTech, Dux-Soup and more
- Write job ads, posts, emails and candidate outreach faster with 318 ready AI prompts for ChatGPT and Claude
- Find and reach candidates with 70+ ready Boolean and X-Ray search strings for LinkedIn and outreach message sequences
- Audit and build your employer brand with ready diagnostic questions, candidate personas and career website checklists
- Plan campaigns and content with 480+ templates and sample documents and 340+ step-by-step procedures
- Measure the recruitment funnel with 65+ formulas and metric sets and a ready HR marketing performance report
- Improve candidate experience and conversion with 330+ question lists and scripts and 135+ scorecards and matrices
- Run company social media with 320 ready tools: strategy, content calendar, post hooks, reply bank, reports
- Learn with Mike, the #1 HR instructor on Udemy: 1,800,000+ enrollments, 170,000 students, about 200 books on Amazon
- Draw on 20 years of hands-on HR practice at Preply, Wargaming, iDeals and Alfa-Bank
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Course content
57 sections • 450 lectures • 231h 47m total length
Requirements
- No prior marketing experience required: every method comes with a template, prompt or checklist you can use at once
- Nothing to buy for the course itself: presentations and working files are attached to the lectures
- Some AI and sourcing tools (ChatGPT, Claude, LinkedIn) may need their own accounts or paid plans
- This is a large library: start with the three core sections, then open the specialist sections you need
- English at intermediate level or above
Description
This course contains the use of artificial intelligence.
3,160 HR marketing tools in one course, including 2,174 ready-to-use files, prompts, templates, search strings and checklists, 140 services and apps shown on screen and 526 models and methods.
Open a lecture, take the tool, use it in today's job ad, sourcing search or candidate message.
Why good vacancies get no good candidates
The role is real, the pay is fair, the team is strong, and the job ad still gets a handful of weak applications. Candidates never saw it, or saw it and felt nothing. Recruitment has become marketing, but most HR teams work without a marketer's kit: no audience research, no message, no content rhythm, no funnel numbers. So the same ad is reposted and the vacancy stays open.
What changes after this course
You treat hiring as a campaign and have the kit for it. Questions that reveal what your candidates care about. A persona and a message. Prompts that turn one vacancy into an ad, three posts and an outreach sequence. Search strings that find the people who are not looking. A report that shows where the funnel leaks. Each step is a tool you fill in, not a theory you have to translate.
What is inside: 3,160 tools, counted file by file
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
- 468 downloadable resources: the lecture presentations plus 113 standalone working files (builders, planners, trackers, kits and document templates)
- 2,069 ready-to-use tools inside the presentations:
- 486 templates and sample documents: Talent Acquisition Director job advertisement, HR marketing performance report, competitor employer brand comparison, LinkedIn candidate invitation message
- 342 step-by-step procedures and workflows: employee network referral sourcing, recruitment email campaign setup, Tilda blog publication, Facebook page promotion
- 332 question lists and conversation scripts: employer brand diagnosis, candidate and employee brand interviews, candidate persona questionnaire, candidate outreach message sequence
- 320 ready AI prompts: personalized candidate outreach, employer brand strategy, messaging matrix generation, campaign headline generation
- 271 checklists: employer brand style guide, career website, employee referral program design, job advertisement writing
- 138 scorecards, rubrics and scoring matrices: EVP positioning, competitor comparison matrix, positioning robustness, messaging matrix
- 74 Boolean and X-Ray search strings: job-seeker sourcing keywords, LinkedIn X-ray search, candidate referral content queries, recruitment channel search queries
- 69 formulas and metric sets: recruitment metrics, employer brand channel metrics, digital marketing metrics, outreach performance metrics
- 37 other working tools: brand architecture decision worksheet, candidate experience survey, candidate communication cadence, recruitment funnel analysis worksheet
- 140 services and apps shown on screen, from a quick look to a detailed demo: hireEZ, Recruit'em, Phenom, GlossaryTech, Dux-Soup
- 526 models and methods explained with examples: AIDA marketing, pay-per-click advertising, advertising remarketing, A/B testing
Where the tools are
- Core path (3 sections, 39 tools). HR marketing fundamentals, recruitment marketing strategy with referrals and automation, social media and employer brand measurement.
- Social media management (320 tools). Strategy, content pillars, content calendar, post writing, LinkedIn company page, community replies and analytics.
- AI for recruitment marketing (270+ tools). ChatGPT and Claude for campaigns, sourcing and outreach, and AI in recruitment.
- Sourcing and recruiting (900+ tools). The recruitment marketing engine, LinkedIn search, sourcer and recruiter skills, executive search, IT and developer hiring, game studios, mass recruitment and social recruiting.
- Employer brand and EVP (400+ tools). Employer brand strategy, EVP, company image and reputation, brand leadership and marketing strategy.
- Candidate and employee experience (550+ tools). Candidate experience, screening and conversion, onboarding, engagement, internal communications and wellbeing.
- Analytics (190+ tools). Recruitment marketing analytics, metrics, funnel and surveys.
- Audiences (220+ tools). Generation Z and cross-cultural recruitment marketing.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.
I have used local recruitment marketing to introduce an employer to a new city. At Alfa-Bank, an operating unit planned to move part of its operations to Chernihiv for a project lasting one year, and we needed to hire quickly. We placed articles and advertisements in local newspapers, appeared on local radio and websites, and printed posters for shops belonging to our partners. Those were the channels we used to make ourselves known. This experience informs the recruitment marketing tools in this course.
How to use the course
Start with the three core sections for the overall picture. Then treat the rest as a reference library. Section and lecture titles show how many tools are inside, and each lecture description lists them by name, so you can find the right tool without watching everything in order.
What is included
- 350 lectures across 51 sections, 179 hours
- 468 downloadable resources: lecture presentations and working files
- 3,160 tools across the lessons, ready to copy into your own work
- Lifetime access to all materials
- Active instructor support in the Q&A section
- A Udemy Certificate of Completion
Where to start
Take the vacancy that has been open the longest. Open the AI section, use one prompt to rewrite the ad for the candidate you actually want, and one search string to find ten people who fit. Teams that market their vacancies fill them faster, and every week a role stays open costs the business more than the campaign would. Enrol now and start your first lesson today.
Who this course is for:
- HR marketing and recruitment marketing specialists who want ready prompts, templates and campaign checklists
- Recruiters and sourcers who want more replies and applications from the same channels
- Employer branding specialists building a career site, content plan and candidate communication
- HR managers and heads of recruitment responsible for talent attraction and funnel results
- Marketers moving into HR or supporting the HR team with campaigns
- Founders and hiring managers who need candidates and have no dedicated recruitment marketer
- Social media managers who run company pages and want ready calendars, post structures and reply scripts