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Small Business Marketing: Brand, Content, Leads, 500+ Tools
2,994 students
Small Business Marketing: Brand, Content, Leads, 500+ Tools
Win customers on a small budget: brand strategy, content, lead generation, sales funnel, copywriting, AI prompts
Last updated 10/2026
English
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What you'll learn
- Take away 500+ tools: 5 downloadable tool files plus templates, procedures, AI prompts, checklists and formulas in the presentations
- Build a brand with a positioning statement template, a messaging matrix, a tone of voice template and a brand name checklist
- Use 58 ready AI prompts: positioning, brand naming, a logo prompt, a SWOT analysis prompt and campaign idea prompts
- See 58 services and apps on screen, from a quick look to a detailed demo: Google Ads, Meta Business Suite, Claude, ChatGPT and more
- Plan channels with campaign channel selection questions, a competitor channel matrix and marketing unit economics formulas
- Sell with SPIN questions, objection handling by LAER, a five-touch follow-up and lead qualification by BANT
- Research customers with survey design questions, a launch checklist and a report outline
- Run a marketing audit and write a one-page strategy
- Plan a marketing budget and read the funnel numbers
- Learn with Mike, the #1 HR instructor on Udemy: 1,800,000+ enrollments, 170,000 students, about 200 books on Amazon
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Course content
14 sections • 40 lectures • 21h 29m total length
Requirements
- No marketing education required
- A business, a product or a service you want to promote: you will apply every tool to it
- A Claude or ChatGPT account to try the AI prompts
- Nothing else to buy for the course itself: tool files and presentations are attached to the lectures
Description
This course contains the use of artificial intelligence.
504 tools for small business marketing in one course: 5 downloadable tool files, 336 ready-to-use templates, procedures, AI prompts, question lists and checklists, 105 models and methods, and 58 services and apps shown on screen.
Open a lecture, take the tool, use it on your own business.
Why small business marketing does not pay back
A small business has no marketing department and no room for an expensive mistake. The owner posts when there is time, pays for an ad when sales drop and cannot say which channel brought the last ten customers. Advice written for large brands does not fit: there is no agency, no research budget and no team to run a campaign.
What changes after this course
You say in one sentence who you are for and why you. Your site, your emails and your posts repeat the same message. You know which two or three channels are worth your time and what a lead costs in each. You ask customers what they want before you build it. You follow up with people who went silent and turn conversations into sales. And you keep a short plan with a budget and numbers you check every month.
What is inside: 504 tools, counted file by file
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
- 5 downloadable tool files: a plain words script with a course worksheet and four survey report and presentation samples
- 336 ready-to-use tools inside the presentations:
- 99 templates and sample documents: brand positioning statement, tone of voice, customer journey map, marketing strategy one-pager
- 62 step-by-step procedures and workflows: AI brand audit, seven-day brand campaign sprint, expert interview content production, low-budget market research
- 58 ready AI prompts: brand naming, campaign headline generation, email subject line generation, call-to-action generation
- 42 question lists and scripts: campaign channel selection, buyer persona research, customer needs discovery, customer referral request script
- 36 checklists: brand name screening, messaging consistency, brand identity launch, marketing strategy audit
- 20 scorecards, rubrics and matrices: competitor comparison matrix, brand positioning robustness, competitor marketing channel matrix, Ansoff growth matrix
- 13 formulas and metric sets: brand health metrics, marketing performance metrics, digital marketing dashboard, customer retention metrics
- 6 other working tools: brand architecture decision worksheet, chart selection guide, two-minute rule
- 105 models and methods explained with examples: AIDA marketing funnel, inbound marketing, customer journey mapping, Net Promoter Score
- 58 services and apps shown on screen, from a quick look to a detailed demo: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Claude, ChatGPT, Perplexity, Ideogram, Manychat, Google Forms, Trello and others
Where the tools are
- Brand (2 sections, 89 tools). Strategy, a one-day audit, positioning, identity, voice, campaign planning, a brand dashboard.
- Channels (2 sections, 60 tools). Website, referrals, SEO, email, paid advertising, social platforms, return on marketing.
- Customer research (2 sections, 42 tools). Choosing a survey, writing the questionnaire, launching, analysing, acting. Four of the tool files are here.
- Sales (4 sections, 196 tools). Funnel audit, conversion copy, customer conversations, difficult offers, follow-up, buyer psychology, closing, productivity and metrics.
- Growth, budget and team (3 sections, 153 tools). Marketing audit, competitor analysis, a one-page strategy, budget, brand plan, digital funnel, first marketing roles, AI roadmap.
Some sections were first built for employer brand and recruiting, so part of the examples in them comes from hiring. The tools work the same way for customers.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.
When we started our courses, I kept thinking about who my student is and what this person looks like. I had an image in my head, and it was much easier to talk to people when that image was there. I also know the buyer's side. Not long ago I watched stories on Instagram where people cleaned their pool, and I ordered exactly the same filter sand from the same sellers at once, because I saw that it works. Nobody called me and nobody pushed. That is what small business marketing should do: show a result that works and let the customer come.
How to use the course
Start with the Start Here lecture and its worksheet. Then go by your current task: brand, channels, research, sales or planning. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
- 40 lectures across 14 sections, 21.5 hours
- 43 downloadable resources: 5 tool files and the lecture presentations
- 504 tools across the lessons, ready to copy into your own work
- Lifetime access to all materials
- Active instructor support in the Q&A section
- A Udemy Certificate of Completion
Where to start
Open the Start Here lecture, download the plain words script and write how you bring customers today in three sentences. Enrol now and start your first lesson today.
Who this course is for:
- Small business owners who do marketing themselves
- Founders and freelancers who need a steady flow of customers
- A first marketer in a small company who covers every channel alone
- Sales managers in a small team who also bring the leads
- Specialists who are starting their own practice