
In this lecture you get four numbers that say whether a line of your business earns the capital it holds.
This course is built from three disciplines: corporate finance from the chief financial officer's seat, business modelling, and project delivery.
The map of the course
A simple dictionary for reading lectures from other fields as allocation decisions
Three questions to ask after every lecture
A short self-diagnostic that shows which sections to watch first
Download the Capital Allocation Scorecard, plus the spreadsheet that fills itself in, and write one line after each lecture.
What the role consists of in a real company
How the finance function is structured
Working with the chief executive and with the board
Working with auditors
An overview of strategy and the types available
Risk analysis inside a strategic plan
Strategic focus, and forecasting
Acquisition strategy and outsourcing as strategic choices
Where finance sits in managing risk
Managing currency exposure
Managing interest rate exposure
The fundamentals of accounting control
The nature of the risk being controlled
The principles of control
Preventive controls against detective controls, and what each catches
The cash conversion cycle
Free cash flow as the honest measure
Reinvestment metrics
The break-even point, and return on capital
Acquisition strategies, and the ways they fail
Due diligence
What an excellent acquisition candidate looks like, and how to value one
Forms of payment, the legal side, and integration after the deal
The advantages and the real costs of budgeting
The problems it creates
The control and budgeting system
Setting goals without a budget, and the rolling forecast
Psychological pricing and cost-plus
Dynamic pricing and the freemium model
Premium and value-based pricing
Pricing online, price elasticity, and the non-price determinants of demand
Where responsibility for capital allocation sits
An overview of capital budgeting
Bottleneck analysis
Net present value analysis, and the payback method
Cash forecasting
Cash gaps and how they are anticipated
Cash concentration
Notional pooling
Investment policy guidelines and strategy
Repurchase agreements and deposits
Commercial paper and the money market
Government debt instruments, bonds, primary and secondary markets, effective rate
An overview of the debt instruments available
Invoice discounting and factoring
Inventory financing and leasing
Long-term loans, and the alternatives to borrowing at all
An overview of the equity instruments
Restricted and unrestricted stock
Investors and warrants
Angel investment, venture capital and crowdfunding
What a credit rating actually is
How the rating process runs
What it changes about your cost of capital
The advantages of being public
The costs, which are usually understated
The initial public offering itself
The New York Stock Exchange
NASDAQ
Toronto
Delisting and what leads to it
The earnings call and how it is prepared
The road show
Regulation and what it constrains
Interim reporting obligations
Earnings per share
Reporting formats and what each communicates
Direct stock purchase plans
Employee stock plans
Dividend reinvestment plans
Options
The types of system a finance function depends on
Selecting technology against strategy rather than against features
Cloud technology and ERP systems
Sales automation
What it means for a business to be run on efficiency
Optimising the operating model
Which financial metrics actually measure it
Turning a strategy into a clear set of financial goals
Creating the foundation the business scales on
Understanding which resources the goals actually require
How modelling changes at each stage of growth
What suits a start-up and what breaks at scale
Recognising which stage the business is genuinely in
Embedding mission and vision into planned financial indicators
Why the two are usually written by different people and never reconciled
Remembering the people behind any efficiency metric
Building process chains that reflect how work actually flows
Identifying the inefficient areas
Why every business has black holes, and how to locate yours
Why setting a goal is not enough on its own
Getting people to believe the target is reachable
Energising them to actually deliver against it
This course contains the use of artificial intelligence.
Every organisation has more places to put money than money to put there. The decision gets made anyway, usually by whoever argued most confidently in the room.
Capital allocation is the highest-leverage decision most executives make and the one they are least often trained for.
Where allocation decisions go wrong
The proposal arrives with a benefit and no discount rate, so nothing can be compared against anything else. The acquisition is valued on a multiple somebody heard was standard, and the integration cost is discovered afterwards. Pricing is set at cost plus a margin because that is what the spreadsheet does, and elasticity is never tested. The budget is built by adding a percentage to last year, which encodes every past mistake into the next twelve months.
And the approved project then runs without scope boundaries, so the number that justified it stops being achievable in month two.
Twenty lessons from the finance chair
Forty-two lessons. Twenty of them from the perspective of a chief financial officer: how the function is structured and how it works with a board, strategic planning and forecasting, currency and interest rate exposure, preventive and detective controls, the cash conversion cycle and free cash flow, mergers and acquisitions from due diligence through valuation to integration, budgeting and rolling forecasts including the case for having no budget, six pricing models with elasticity, capital budgeting with net present value and payback, cash management, investment instruments, raising money through debt and through equity, credit ratings, the argument for and against going public, exchanges, investor relations, public reporting, stock plans, and the technology underneath all of it.
Modelling, and turning capital into delivery
The next twelve cover the business model itself: what an efficiency-driven business is, how models evolve from start-up to corporation, translating mission into financial targets, finding process inefficiency, goal-setting people believe, the strategy pyramid, budgeting that supports decisions, indicators across four dimensions, Lean Six Sigma in a finance function, scaling, and what follows efficiency.
And the final ten cover turning an approved investment into a project that delivers it. Business case, charter, stakeholder mapping, scope boundaries, work breakdown, network diagrams, Gantt, a three-stage budget, risk assessment, matrix team structure, control and a closure that actually happens. An allocation decision is only as good as the delivery underneath it, and this is where most of the value is lost.
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals — companies where capital allocation decisions were made in front of me and occasionally by me.
What is included
Lifetime access to all course materials
Active instructor support in the Q&A section
Udemy Certificate of Completion
Practical assignments and real business cases
A section with additional courses, tools and resources
A test for your next proposal
Take the last investment your organisation approved and ask what discount rate was used and what the payback period was. If nobody can answer either question, the decision was made on confidence rather than on arithmetic, and the same will be true of the next one. Enrol now and start the first lesson today.