
In this lecture you put telling and teaching side by side, get the four criteria that decide which one your next session is.
This course is built from seven disciplines: expertise and pricing, knowledge management, training design, facilitation, online course creation, mentoring and client care.
A dictionary for reading lectures written for companies as your own practice
Three questions to ask after every lecture
A short self-diagnostic that shows which sections to watch first
Download the Tell or Teach Check and fill it in for one session you will run next.
Who an impostor usually is: the person who knows more than the rest of the room
Comparing yourself to the recognised rather than to your peers
That seventy per cent of people go through this
The trap of "this comes too easily to me"
What market value is made of, and whether you can influence it
Whether it is possible to undersell yourself
Standing on three legs rather than one
The levers that work, and finding people a thousand steps ahead
What knowledge people actually pay for
How to package it, and what it is worth
The ways it gets monetised
Why a second income source changes how the first one feels
What knowledge management is, and why it matters commercially
Explicit knowledge against tacit knowledge
Why the tacit kind does not transfer on its own
Cases from companies that solved it
Extraction methods: interviews, surveys, working groups
Structuring it into bases, wikis and ontologies
The tools that hold it
Protecting intellectual property
The ways knowledge moves, and what blocks each one
Building a culture of sharing, from mentoring to collaborative learning
The platforms
Communities of practice, and the role of knowledge leaders
Applying it inside a real process
Integrating it with everything else
Extraction models: case studies and best-practice analysis
Recording mistakes, and running retrospectives
Indicators of effectiveness
Assessment methods
Feedback loops back into the material
Monitoring over time
Developing and implementing the strategy
The role of the person who owns the knowledge
Building continuous learning into how you work
Deciding from data rather than instinct
Structure, content, style, support and the difficulties
Dale's Cone — the learning pyramid
The formats and types of training that sell
How training effectiveness is evaluated
Stage one of the cycle: problematisation
Preparation before the day, and the optimal number of participants
What the room should look like, and why the breaks matter
How to design the programme
Visual material, and the timetable
The working styles a trainer can use
Reflection, conceptualisation and practice
A model for creating a training design
Introducing group norms, and warming a group up
Managing the acquaintance and role-distribution stages
Sustained group work, and closing the group
Facilitation against moderation, and dealing with objections
The structure of a business training, and how to introduce yourself
Aphorisms, metaphors and parables
Setting individual aims for participants
Teaching theory, the five rules for sub-groups, and how to end
What changes when the training is remote
Running webinars effectively
The technical side
Keeping contact with a group you cannot see
How it connects to how decisions actually get made
The basic principles, and the role of the facilitator
What it is used for, and what it is not
The single most important skill the job requires
The main stages of preparing
Formulating the goal so the session can succeed
Selecting who should be in the room
How to open
Keeping participants focused
Managing the group, and taking notes while doing it
Gathering information and generating ideas
Choosing priorities
Summing up what happened
Assigning an owner to every action
Evaluating the session
Handling force majeure and difficult participants
How a group actually reaches a decision
Maintaining the atmosphere
The exercises that work
Building the agenda and estimating timing
Facilitating online
Facilitating a large meeting
Working with an international group
The difference between an online and a traditional course
Learning theory, and how adults take things in
The principles that make learning stick
What creating a course involves
The basic principles of working with the technology
The toolkit you actually need
Choosing the right technology for your format
What makes production easier
Choosing the topic and building the programme
Where the material comes from
Questions and homework
Designing an intensive, and deepening your own expertise
How to behave on a webinar
Working with the audience, and engaging learners
The stages of a learner's life cycle, and how you change with them
Preparing the launch webinar and the discussion
Tracking what people actually learned
Training them to apply it
Giving feedback, and using cases
Reflection, and how a course should end
Managing the course while it runs
Monitoring progress
Challenging the strong students
Checking homework, and making the whole thing useful
This course contains the use of artificial intelligence.
You know something people would pay to learn. What stands between that and income is not marketing — it is that the knowledge is still stored in you as instinct.
"It's obvious" means you stopped noticing the steps
You do the thing correctly and you cannot describe the sequence, which means you cannot walk anyone through it and cannot price it. So you undercharge, or you do not charge at all, because the part that took you eleven years to learn now feels too easy to sell. You ran a session once and it went well and nothing came of it, because you never asked what happened afterwards. You started recording a course and stopped somewhere around lesson four. And every time someone says you should teach this, you agree in principle and change the subject.
What this course covers
Forty-one lessons, in the order the work actually happens. Your own valuation first: who an impostor usually turns out to be, the seventy per cent, the trap of finding it too easy, what market value is made of, and standing on three legs rather than one. Then extraction: the difference between explicit and tacit knowledge and why the second kind does not transfer on its own, interviews and working groups that pull it out, structuring it into something navigable, retrospectives on your own mistakes, and whether anybody uses what you wrote down. Then the room: Dale's Cone, evaluating whether training worked, problematisation, group size, the physical space, programme design, the four-stage cycle, group dynamics and role distribution, handling the participant who arrived unwilling, metaphors, sub-group rules, and running it online. Then the session, which is a different job: what facilitation is and the one skill it depends on, formulating a goal the session can actually reach, choosing who is in the room, holding focus, generating and prioritising ideas, assigning an owner to every action, difficult participants, timing, large groups and international teams. Then the product: how adults learn, choosing a platform, building the programme and the homework, running the launch, engagement, and checking work. Then mentoring: matching, boundaries, the learning style, ending on a date, and seven scenarios. Finally the part nobody teaches: client satisfaction and effort scores, the client journey audit, service standards, difficult clients, escalation, and preventing the review before it is written.
Five blocks recorded for organisations
The knowledge, training, facilitation, mentoring and client care blocks were recorded for companies — how an organisation extracts expertise, trains people, runs sessions and serves customers. The craft does not change with size. Pulling knowledge out of a head, designing backwards from a result, holding a room, ending a mentoring relationship on time and keeping a client after the first sale work identically for one person and for a corporation. The difference is that one person has no department to catch what falls, which is exactly why these five read here as instructions for yourself.
Who is teaching this
I am Mike. I built the people system at Preply as it became a unicorn, and I have worked at Wargaming, iDeals and Alfa-Bank. More than 1.6 million students have enrolled in my courses across 185 countries, and over 150,000 specialists have gone through my programmes. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries.
What is included
Lifetime access to all 41 lessons
Active instructor support in the Q&A section
A Udemy Certificate of Completion
Working material: knowledge extraction methods, Dale's Cone, the four-stage training cycle, group dynamics stages, the facilitation preparation stages and closing structure, course programme design, mentor matching factors, the client journey audit, and the four service indicators
Three delivery formats taught separately, so you can price them separately
Where to start
Write down, in numbered steps, how you do the thing people ask you about. If you get stuck before step five, that is precisely what this course fixes. Enrol now and start today.