How To Make A Living Online
4.7 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
892 students enrolled

How To Make A Living Online

You can create your passion from anywhere, right now.
4.7 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
892 students enrolled
Created by Peter Hollens
Last updated 4/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 151 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to make a living as a content creator online
  • How to create content on YouTube
  • How to grow your audience on YouTube
  • How to monetize content online
  • How to produce quality video and audio content
  • No requirements

Be sure to check out the worksheets for each lesson in the Resources Folder!

Join the Creator Revolution

Dreams don’t have to be just dreams. You can create your passion from anywhere, right now.

The Creator Academy is a robust online education platform that includes a video series, developed by leading media experts, teaching aspiring creators the key entrepreneurship skills and strategies needed to live their passion in the digital age while providing a community-based environment. As Academy students make their way through the courses, they are encouraged to connect and collaborate with one another and share their achievements; fostering an enduring sense of community that motivates them to push through to the next step on their journey.

Who is it for?

Creatives of all kinds! This course is tailored well for beginners seeking to make a living online, but there's certainly useful information and guidance for those who have already started.  So far, we have graphic designers, illustrators, cooks, knitters, artists, musicians and more taking the course and we're getting very positive feedback from them!

Join the Creator Revolution. Let us help you start.

Who this course is for:
  • Beginner creators not sure where to start
  • Creators on YouTube seeking to grow their channel
  • Entrepreneurs who are looking to start a business online
  • Creators who want to add more revenue streams and monetize their content
  • People who want to be self-employed and work from home
  • Students who want to learn how to edit and record quality audio and video
  • Entrepreneurs who want to build a successful brand online
  • Students who want to grow and succeed on social media
  • Workers who need to find a means of earning money during the coronovirus
Course content
Expand all 76 lectures 05:29:04
+ Where to Start
4 lectures 12:55

The Old Model vs. The New Model

Artists have been programmed to think in one specific way; in the old model, the only way to become successful is through a record label, producers, and managers.

Learn how in today's digital age, you can open up your own doors rather than relying on others to do so for you.

Preview 04:32

Your job as a creator today involves every aspect of content production. Learn how to change your mindset to one of an entrepreneur and how restructuring and managing your daily schedule can lead to a greater chance of success. As well as how redefining your idea of success can help you to understand where you are now, where you want to be, and how you are going to get there.

Preview 04:06

If you intend to build a career as a creator, you are going to have to work extremely hard at it. There are no shortcuts. To guarantee you the highest chance of success, you must love the process. Discover that when you're doing something you are truly passionate about, your job doesn't feel like work.

Preview 02:57

There's so much to learn from your favorite creators by analyzing what worked for them and what didn't. There is so much value in learning from the experiences of other people. Especially in today's marketplace. Learn how the online infrastructure is catered to creators and why there's no better time to be living your passion in the digital age than today.

The Road Has Been Paved
+ Reverse Engineering Your Big Idea
6 lectures 48:51

To successfully create a living online, you must do what you love! Your content can range from music to podcasts, to vlogs, to animation, and everything in between. Learn why there is no limit to the content that you dream up when you create uplifting, family-friendly content that appeals to fandoms.

What Content Should I Create?

The best way to learn about creating is to watch the way people run their own business online. Learn tools by completing exercises on how to apply their successes to your own business.

Watch and Learn

“Good artists copy. Great artists steal.” - Picasso

There is no shame in copying what is currently working. There is a preconceived notion that everybody has; that it’s wrong to benefit from other people’s ideas. It’s okay to combine ideas and put them together to make them your own. Some of the most prominent influencers have found their success by copying other people.

Picasso's Playbook

Sometimes it's easier to go over the wall than straight through it. Learn about the importance of reinventing yourself...whether it's a micro move or a big pivot and the value of experimenting to find that happy medium.

Pivot Small or Pivot Big

The remix strategy is broken up into three basic elements copying transforming and combining. If we take a look at Starwars; George Lucas copied, transformed, and combined different projects to make his film. Don't let the "I have to be original" belief inhibit you from starting.

The Remix Strategy with Kirby Ferguson

Copyright is the right to make copies.

Fair use can be defined as quoting brief excerpts of copyright material verbatim for purposes such as research, teaching, reporting, and criticism but as you know it is a slippery slope. Peter and Kirby shed some light on what to look out for.

"It always goes back to stealing somebody's idea". -Peter Hollens

Copyright & Fair Use with Kirby Ferguson
+ Becoming Self Taught
4 lectures 17:30

The hardest part is STARTING. Explore different methods of taking that first step and determine which method works best for you.

The Most Difficult Task

You can only overcome insecurities if you tackle them head-on. Dive into ways of how to overcome that overwhelming feeling, ditch fear of rejection and put yourself out there.

The Confidence Thing

The best way to set yourself up for success is to remove the option of saying, “I can’t get this done.” If you do everything yourself, overhead costs are low. Not being able to afford the work to get it done is no longer a valid excuse. Learn how to eventually find out what you’re good at, what you’re bad at, and when it's time to hire out.

Concept to Execution

The experience you gain by putting in your dues will be crucial. Learn the importance of honing your skills and being patient with the process.

Put in Your Dues
+ Creating Your Content
11 lectures 27:46

You want to appeal to the majority so this means easy to understand, family-friendly material that isn't too long for an average attention span.

Create for the Masses

Never underestimate Analytics when it comes to creating online. It will show you exactly where the majority of the people lose interest which will allow you to adjust your future creations accordingly.


Audio Vs. Video

Audio will always win. Studies show that if you have below-average sound quality viewers will react negatively to your content. This is still true even if you have the highest quality video ever shot.

Audio is king.

Audio > Video

A call to action is simply engagement.

You want people to invest their time in your creation. If you have created a masterpiece and no one is engaged with it you are not harvesting a community. This will cut viewer retention down significantly.

Calls to Action

Are you a person or a product?

People want to be a part of your journey. The only way to do this is to be your genuine self. Once they see that a relatable person is creating something amazing they will be more invested.


Your audience will not come back unless they FEEL something. If they are emotionally invested in you whether that means they think you're funny, or they love your personality. This will translate into a REAL relationship and they will feel REAL emotion.

Elicit Emotion

Attention matters, views don't.

Attention is more important than likes or subscribers as well. If someone watches 30 minutes or more of your videos they will feel connected with you, like you are someone they know. This will make watching your videos part of their everyday life.


There are five crucial on-camera skills that you need to develop. You must be overly expressive, practice, be critical of yourself, know when to use multiple takes, and must not be boring. You will see your skills grow the more time you spend on-camera.

On Camera Skills

Produce evergreen content: content that lasts forever.

Future Proof Yourself

If you want people to start listening to you, you have to create all the time. There is so much saturation of videos online in order to break through the noise, you need to release content constantly. You don’t have to make everything perfect, and you won’t! Art is objective! Keep in mind, the one thing you make that you don’t think is of high quality could be of high value to someone else.

Quantity Over Quality

Document your life instead of only creating content. Learn the tools to connect with people and efficient ways to include them on your journey.

Document. Don't Create.
+ Audio Production
6 lectures 01:04:10

Audio production is a crucial element of content creation. Learn everything from the fundamentals of recording to what gear to buy and how to set-up your own recording studio at home with Audio Engineer Alex Green.

Audio with Alex Green

Everyone's ideal recording session is to give their best performance, but we're here to let you know that won't always happen. If you want to conquer audio you will have to be able to polish your it to sound like you gave that perfect performance.

Capturing Audio

Knowing what kind of equipment to use can make or break your audio.

Alex speaks in-depth about what equipment will best suit a situation whether it's in the studio or if you're recording outside.


Find a space that you are comfortable with.

Alex and Peter talk about how to make anywhere a recording studio. Award-winning albums have been recording in bedrooms, costs, and even basements.

Studio Acoustics

Alex gives you specifics on what to look for when your editing or mixing to get your polished final product.

Editing & Mixing

Mastering your audio is the last step before you are release ready. If you're not confident in your mastering skills try to outsource to someone that has the experience to ensure your final product is the best it can be. If you are doing it yourself you need to use a limiter plugin to finalize your product.

+ Video Production
8 lectures 51:27

Go behind the camera with Cinematographer Jimmy Bates. Learn the importance of framing, manipulation of light, what gear to buy, editing and exporting video, and even tips on how to create a compelling video when you're just starting out.

Video with Jimmy Bates

The truth about video.

As you start to record video you will soon realize everything gravitates around lighting. Jimmy explains how to start to master light all the way from natural lighting to studio lighting and everything in-between.

Manipulation of Light

Anything and everything involved in a video can be very expensive. Jimmy will explain how to achieve a quality video with the funds and without.


Everything with a screen has a resolution. It is measured in pixels, high definition is 16 by 9 (1080p) this is the industry standard. 4K is the next step since it takes up a lot of space this is not for the beginner. 1080p is good enough to start out and eventually work your way up to 4K.

Resolution & White Balance

Trial and error.

Learn as You Go

This is for you if you ever watch a video and wonder, "How do I make my video look like that?"

Field of View

Editing and Exporting.

Now that you're done shooting your video now what do you do? There are plenty of free apps to use, iMovie, etc... Cutaway the dead space, and you'll look like a pro!!

Once your editing is done, you have to export the creation and make it into a file.

Editing & Exporting

If you can dream it you can do it.

Start at the bottom because you learn how to problem-solve. This will build your skills at the base level so as you gain more experience and use better equipment you will be more than ready.

Start at the Bottom
+ Distributing Your Content
8 lectures 14:16

We live in a visual world—90% of the information that is received by the brain is visual. That's why every piece of art you create needs to have a video attached to it.

Video. Period.

You have to be distributed on Youtube, Facebook, and Instagram.

Here are some tips from Peter on how to do this.

Distributing on Social Media

You've got your video ready to be seen by the world, now what? Learn the keys to distribution.


Setting a content release schedule holds you accountable, creates consistency within your community and helps with your YouTube algorithm. Learn how to determine when is the best time to release and how to analyze data from past videos.

Set a Schedule

How to generate clicks when you upload!

Uploading Your Video

Thumbnails are gateways to get any user to click and play your video.


Don't be afraid of a clickbaity title.


Peter looks at tags as though he needs to describe his video in as many ways as possible.

+ The Power of Collaboration
5 lectures 20:52

As creators and artists we tend to isolate ourselves, but surrounding yourself with like-minded people can infinitely benefit the whole creator eco-system.

Why Collaborate?

Collaborating from start to finish is broken down into these simple steps.

Collaborating Step by Step

How to craft that irresistible offer to your next collaborator, what to include in it, and the steps following your pitch.

Making Your Irresistible Offer

Learn the traits to look for in a potential collaborator and the benefits of collaboration.

Elements of a Compelling Pitch

Who is Nadia Khristean? Creator Nadia Khristean flew to Oregon and pitched an irresistible offer to Peter Hollens. Learn more about her and how she used her passion for helping others to present a collaboration Peter couldn't refuse.

Nadia Khristean
+ Building & Engaging Your Community
4 lectures 09:21

In reality, we only need 500 super fans to survive as a creator. Learn how the importance of building a reciprocal relationship with your audience and why creators should be included in your community.

Community is Everything

Imagine an upside-down orange construction cone. Your goal is to release content and to get people as far down this funnel as possible.

Find Your Family

Peter describes why getting as many people to the bottom of the funnel allows you to create for a living.

The Orange Construction Cone

Engaging people is the best way to get people down your funnel. Learn ways to be an excellent community manager and how to connect with your audience by engaging with them.

+ Leveraging Social Media
8 lectures 27:14

YouTube, Facebook, Instagram, Twitter, and Snapchat are the platforms you want to fixate on.

The Big Five

Treat your YouTube channel like a TV station. YouTube is where you should be primarily uploading your visual art.


Learn how you can take advantage of the power of Facebook — it has the most active users than any other website on the entire planet.


Instagram is a visual platform. Learn what type of posts will get you the most engagement and how to use Instagram to push to other branded content.


The water cooler of the internet!! Twitter is a great way to directly interact with fellow influencers, as they don’t usually let their teams and their management control their twitter account.


Mostly for the younger demographic of age 14-24 year-olds but proves to be beneficial as it provides direct communication with your followers.


Everything you do, create, and say is your online brand. Follow these steps to learn how to become the master of your own personal brand.

Your Online Brand

Evaluate your online presence regularly. Learn the questions to ask yourself on how to keep your content and brand are fresh.

Keep it Fresh