Hospitality Marketing PROs Get Booked with Mailchimp in 2021
What you'll learn
- How to Use Mailchimp
- Mailchimp Tricks for Hospitality Marketing
- How to Build a Simple Email List Sign-up Form / Landing Page
- 2 Ways to Continually Grow Your Email List Over Time
- Encourage REPEAT & REFERRAL Business with Email Marketing
- Isolate which 20% of Your Customers Brought You 80% of Your Revenue
- In the hospitality industry with a short stay accommodation
- Basic level of computer knowledge for your business
- Access to a desktop or laptop
- A FREE Mailchimp account for your business (or you can create one after the course)
- A Facebook Business Page for Your Rental Property (or you can create one after the course)
Need hospitality marketing tricks to get MORE direct bookings for your small hotel, vacation rental, holiday let, or bed and breakfast?
Learn how to use Mailchimp, plus a few email marketing basics.
Implement what you’ve learned, and watch your direct bookings increase.
In this email marketing course for the hospitality industry, you’ll learn the EASY way to:
Set up a Mailchimp account
Create and name your email list
Build your own simple sign-up form to grow your email list
Make people feel special so they WANT to give you their email address
Share your email sign-up URL on email & Facebook to continually grow your list over time
Send an email to past customers to encourage REPEAT & REFERRAL direct bookings
Figure out which 20% of your customers brought you 80% of your revenue last year
Implement what you've learned in 24-48 hours OR LESS!
You'll be surprised at how quickly you can get through this course and actually be able to START email marketing confidently with Mailchimp.
Not sure if Mailchimp is right for your small, short stay accommodation business?
It’s FREE for up to 2,000 email addresses. That's why I recommend it. Try it - see if it works for you, then decide.
Not sure you can write something enticing enough to get your previous customers to come back?
You don’t have to be a writer. We hired a copywriter and have a template waiting for you inside the course.
Simply copy & paste our text into your email message, add some personalization, and hit send.
The hardest thing you’ll have to do is look up 5-10 customers who stayed with you in the past.
Each lesson is a step by step, on screen tutorial. Watch over my shoulder as I demo the exact MailChimp email marketing strategies that work for my own business AND for the businesses of my students.
Even if you’ve never tried email marketing before - YOU CAN DO THIS.
Beginners are always welcome with me. Pause the videos and replay them as often as you need to!
Don’t fall into the habit of letting OTAs like Booking .com and Airbnb bring you bookings.
INCREASE YOUR PROFITS like a hospitality marketing PRO with direct bookings and a few simple email marketing tricks on Mailchimp!!
**BONUS Lesson Included**
Productivity Tips from email marketing legend, Noah Kagan of Sumo Group and Sendfox.
5*s If you own a hospitality business you owe it to yourself to get clued up with help from the best in the business. Mark & his team know their stuff and genuinely want to help you succeed. [K. Cole, Posted 6/10/20 on Trustpilot]
5*s Mark is an ace teacher of all tips and tricks to market your business. Highly recommended! [Liam Carolan, Posted 6/10/20 on Trustpilot]
5*s Implemented 1 tactic straight away and got nearly 200% ROI - Mark gives a lot of advice freely, with love and purpose. Part time legend.
[Mr. Hodson, Posted 6/11/20 on Trustpilot]
Who this course is for:
- Short Stay Accommodation Owners with a direct booking website
- Self Catering Property Owners with a direct booking website
- Vacation Rental Owners with a direct booking website
- Holiday Let Owners with a direct booking website
- Bed and Breakfast Owners with a direct booking website
- Hotel Owners with a direct booking website
- Hotel Managers with a direct booking website
- Hoteliers with a direct booking website
- Serviced Apartment Owners with a direct booking website
Mark Simpson is a hospitality marketing expert and professional Gypsy / nomad from North Yorkshire, United Kingdom. He is a passionate advocate of the Book Direct movement and works tirelessly to help other hospitality owners boost their direct bookings, and in turn their profits.
In 1990, Mark's parents established The Grainary - a Farm Stay B&B located in a renovated property close to Scarborough and Whitby. After traveling the world coaching soccer to U18's and helping discover the next Pele, he returned back to the Family Farm Stay property to help his parents get more eyes on the business.
Within 18 months of Mark being back home, he increased direct bookings for The Grainary by 30%, turned it into a “Top 3 Location to Stay” in Scarborough, and made The Grainary the most followed independent location on Facebook using digital marketing strategies he soon found were being underused in the hospitality industry.
Mark used this hands-on hospitality marketing experience to establish Boostly, and began advising other hospitality businesses in the local area on how to market their properties and increase their profits via direct bookings.
The Carlton House in Scarborough worked with Mark and brought in over £6k worth of direct bookings within their first two days of operation.
Word spread, and hospitality owners from all over the UK started to seek Mark out to boost their direct bookings and provide bespoke solutions to the hospitality marketing challenges they too, were facing.
He started building direct booking websites for holiday rentals, which allowed businesses like Low Urpeth Farm Cottages to get their first-ever direct reservations, and stop losing thousands of pounds a month in commission costs to the third-party booking agencies.
In addition to his hospitality marketing work, Mark established an online community for hospitality owners all over the world to connect on Facebook. In a short space of time, Mark helped transform the marketing strategy for over 1,000 hospitality businesses in the group including:
-Emma Khan who was able cut down on 20% of OTA commission costs as a result of Mark’s training
-Jenny McCabe, who increased her direct bookings by 52%
-Karren Marshallay, who added £2,000 worth of direct bookings using Mark’s email marketing templates
-Callum Morgan who increased his bed and breakfast profits by £60,000
Mark’s free Hospitality Community Facebook Group of over 5,000 members, is currently one of the most engaged groups on Facebook.
In 2018, Mark created The Boostly Academy, a unique concept that allows hospitality property owners from small hotels to vacation rentals, bed and breakfasts, holiday lets and more, to learn his proven digital marketing strategies so they can take control of their own hospitality marketing efforts from anywhere in the world, on their time.
Boostly Academy now has over 200 members, and together have brought in more than £500,000 in direct bookings.
The Boost Hospitality Podcast is celebrating its 8th season in 2020. Helpful topics covered over the years have extended well beyond branding, social media, authentic email marketing and online reputation management.
To help hospitality owners understand their guests on a deeper level, an entire season early on was devoted entirely to an in-depth look at the psychology of the booking process through the eyes of a guest beginning with planning and research, through deciding, booking and eventual buyer’s remorse.
In 2020, podcast episodes have increased by 60% to inspire hospitality owners worldwide during the Covid-19 pandemic to stay stronger together with content ranging from sharing stories to practical ways to remove unnecessary business spending, channeling energy into marketing audits, and looking ahead with positivity for how to operate in a post covid world.
In addition to Mark’s podcast, the Boostly YouTube Channel has been viewed over 40,000 times, and the Boostly Blog visited over 35,000 times - providing countless hospitality owners around the globe with the practical hospitality marketing guidance needed to increase their profits via direct bookings.