Mastering Your Industry: Competitors, Products, & Suppliers
4.2 (292 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
948 students enrolled

Mastering Your Industry: Competitors, Products, & Suppliers

A detailed plan to discovering competitors, products, suppliers in your industry to help grow your business.
4.2 (292 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
948 students enrolled
Last updated 1/2017
English
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Current price: $34.99 Original price: $49.99 Discount: 30% off
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This course includes
  • 32 mins on-demand video
  • 15 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Demonstrate your industry knowledge.
  • Describe the general characteristics of your industry.
  • Evaluate your competition's strengths and weaknesses.
  • Identify potential suppliers to meet your business needs.
  • Understand channels of distribution and target markets.
Requirements
  • Download the PDF files to complete certain sections of the course
Description

It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business.

This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge.

The course curriculum is divided into six sections consisting of a general introduction called "Gaining Industry Knowledge" which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products.

This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in.

Who this course is for:
  • Entrepreneurs
  • Managers
  • Executives
  • Students
  • Employees looking to further their knowledge
Course content
Expand all 23 lectures 46:14
+ Gaining Industry Knowledge
6 lectures 11:11
Gaining Industry Knowledge
02:40
Internet Resources
01:08
Google Searches
00:27

Dave Twombly was no stranger to the garbage business when he decided to start his own venture. With 9 years of experience in the industry he knew exactly what he needed to do to serve the people of Florence, OR.

Preview 03:29
+ Industry Characteristics
4 lectures 11:30
Terms to know
02:52
Industry Characteristics
00:41
Research Questions
01:49

If you can answer "true" to a majority of the following questions you are most likely in a very attractive industry. If not, this may be a difficult industry but don't lose hope. You can still be successful. You will most likely have to compete on price and exceptional customer service.

Industry Characteristics Evaluation
8 questions
+ Competitive Rivalry
5 lectures 11:45
David Neeleman: Founder JetBlue & Azul Airlines
06:39
Don't ignore your competition
00:45
David Neeleman: Understanding the Competition 1
01:53
David Neeleman: Understanding the Competition 2
01:51
Your Top Five Competitors
00:37

If you can answer "true" to a majority of the following questions you are most likely in a very attractive industry. If not, this may be a difficult industry but don't lose hope. You can still be successful. You will most likely have to compete on price and exceptional customer service.

Competitive Rivalry Evaluation
7 questions
+ Influence of Suppliers
2 lectures 01:44
Inputs and Suppliers
01:28
Inputs and Suppliers Exercise
00:16

If you can answer "true" to a majority of the following questions you are most likely in a very attractive industry. If not, this may be a difficult industry but don't lose hope. You can still be successful. You will most likely have to compete on price and exceptional customer service.

Influence of Suppliers Evaluation
6 questions
+ Nature of Customers
3 lectures 08:56
Strategies for knowing our industry
08:17
Nature of Customers
00:22
Nature of Customers Exercise
00:17

If you can answer "true" to a majority of the following questions you are most likely in a very attractive industry. If not, this may be a difficult industry but don't lose hope. You can still be successful. You will most likely have to compete on price and exceptional customer service.

Nature of Customers Evaluation
6 questions
+ Substitute Products
3 lectures 01:05
What are substitute products?
00:34
Substitute Products Exercise
00:18

If you can answer "true" to a majority of the following questions you are most likely in a very attractive industry. If not, this may be a difficult industry but don't lose hope. You can still be successful. You will most likely have to compete on price and exceptional customer service.

Substitute Products Evaluation
5 questions
Conclusion
00:13