Create 'How-To' Writing Like a Pro
- 1 hour on-demand video
- 2 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Write a how-to article, blog post, or book chapter.
- Meet and get to know four reader personas to understand what drives your readers.
- Create compelling openings and endings.
- Write a precise how-to.
- Add flavour to their writing through techniques like story and imagery.
- Create an original piece of writing based on a class project (guidance documents are available to download).
- Only that you have a desire to write on a topic you love. This is 'how-to' writing so it's aimed at people who want to write non-fiction to teach their reader something new or to encourage them to think or behave differently. Ask yourself what that is for you so you can get the most out of this course.
Share What You Know
As an entrepreneur or professional, sharing your writing is at the heart of building your credibility and growing your personal and professional presence. It's easy enough to get your work into the world, but, if you want your writing to stand out, you need to know what makes good writing, and know how to do it in a way that is simple, and repeatable, so that you can write effortlessly time after time.
Even if you don't consider yourself a 'writer', this class gives you a fill-in-the-blanks structure to craft a piece of 'how-to' writing that will hook your ideal reader no matter who they are (and you will learn how to identify your reader type!).
Creating work that engages and connects with the people you want to reach and challenges them to think, or to do something differently is what makes your writing better than average -- indeed better than most of the how-to articles you'll see on the internet.
This is not a class about grammar and language; it's about framing your information and message into a format that connects with a reader. You will learn how to do this within a simple framework in your practice piece, giving you the skills and confidence to adapt and innovate as you develop your own voice and style.
Learn by Doing
This course is different to other courses you might take because it's based on doing rather than listening.
You get a project to complete and, after each video lesson, I ask you to spend a few minutes implementing what we just covered. Each activity builds on itself in sections one and two so that you end up with a complete article, or the chapter of a book. You then refine and polish your piece in section three, practising skills that will serve you for life, crafting writing that makes you (and your business) stand out. The process is deceptively simple because I want you to complete a (short) piece of writing, and feel confident to go out and practice your new skills.
Teach and Inspire
Whatever your topic, this course breaks down the fundamentals of 'how-to' writing with a structure you can use again and again to teach your reader something new, to inspire them to do something new or to think differently about your topic.
I'm excited that you're here and can't wait to see your work inside the class!
- People who are not primarily writers but want to start writing more whether that's blogging or perhaps writing a book.
- Entrepreneurs, business owners, creatives, freelancers, self-employed professionals, coaches, consultants, healers and trainers.
- This is for you if you're willing to give it a go, and understand that done is better than perfect. No-one becomes a great writer overnight, I simply want you to be able to ship your work and share what you know on a topic you love.
- This ISN'T for you if you're not ready to take action. I believe we learn by doing and I encourage you to practice and post your writing inside the course.
This class is different to other classes you may have taken because I walk you through your own piece of writing step by step. Be sure to check the downloadable materials that accompany this lecture because you'll need them as you complete the rest of the video lectures. Thanks!
Section Two is all about your reader and how to write for him or her (in a way that's interesting and engaging!)
Not all readers will have the same reading style as you, and if you don't recognise and write for these different styles, then you're likely to be losing readers and therefore your writing isn't having the impact it could. In this lecture, and the next three, I introduce you to four reader personas I've developed. It's light-hearted to make it accessible, but be assured that it's underpinned by solid theory.
And finally some tips and tricks to capture the attention of someone who's likely to miss out most of your content... he's a hard one to capture. And this brings you to the end of the first draft of your piece of writing -- congratulations! Please remember to post your writing, or a link to your google doc in the question area.
Now you have your first draft, the tactics we cover in Section Three help you polish and refine it so that it stands out. You learn what makes good writing and practice skills that you can use again and again, whatever you write.
There's a trick to getting someone engaged with something new and that's to trigger one of the highly addictive brain chemicals. Websites like Facebook do it oh so well, and we look at how you can do this with your writing to engage your reader and leave them wanting to read on.
We might have heard that story is important but I meet a lot of non-fiction writers who struggle to get it right. Stories are bloated and often off-topic. No more. In this lecture we cover a four-step framework for creating stories that shine every time you write.
Did you share your work yet? I do hope so because sharing makes it real. Thank you for staying with me this far and please do let me know what's next with your writing.