Content is King: Writing Killer Content for Web & Marketing
- 3 hours on-demand video
- 3 articles
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- How to Write Content for a Kindle eBook
- How to Write Content for a Website
- How to Write Content for a Blog
- Quickly and Easily Brainstorm Tons of Great Writing Topics
- Use Powerful Keyword Research Tools to Discover Even More Topics
- Discover 3 Additional Ways to Find Writing Topics
- Create Content that is Valuable, Has a Strong Voice and Flows Smoothly
- Edit Your Content to Make it Sparkle
- All you need to know is the basics of writing the English language.
Welcome to Content is King – Writing Killer Content for the Web and Marketing.
Just like the title says, this course is going to teach you how to write killer content for the web so you can:
Win an audience
Attract more traffic
Make more money with your writing
My name is Steve McDonald and I make my living from online content. My claim to fame is that I have published over 115 Kindle and print books on a wide variety of topics. If there is anything I know, it is that Content is King.
In this course you're going to learn:
Where to Find Killer Content Ideas
How to Develop Those Ideas so you can create even more related content
How to Understand Your Audience so you’re writing to them specifically
Three Ways to Make Your Content Absolutely Killer
How to Edit Your Content to make it even better
In addition to learning how to create Killer Content we’ll look at how to use keywords, headings, titles and descriptions to help your content attract and keep readers, and to be found in search results.
This course is for:
Anyone who wants to attract readers or make money using words.
Whether you are creating eBooks, websites or blogs, or writing freelance articles, Content is King will lay the foundation for attracting traffic and keeping that traffic coming back.
Are you ready to take your content writing to the next level?
Click on the Take the Course button and let me show you how.
Or check out one of the FREE Preview lectures to learn some valuable writing strategies you can put to use right now.
- This course is designed for anyone who is creating written content for the web. If you are an ebook writer, blogger, website developer, freelance writer or ghost writer, this course will help you to start creating killer content. Even if you are a publisher, editor or web developer who is curating content you can benefit from this course. This course assumes that you already know basic spelling and grammar or have resources for learning them.
This course will teach you:
How to develop Killer Content Ideas
3 ways to make Killer Content that you can start using right now
How to edit your content to make it even better
This lecture includes an introduction to some of my favorite Killer Content. Some of it I have written. Some of it I have hired authors to write, then edited and published it.
I want you to get a ton of value out of this course, so this lecture will show you how to do that. We'll look at some simple techniques to help you learn more and learn faster. We'll look at:
- Skimming to get the big picture
- Viewing (speed up or slow down the video to suit your needs)
- Note taking (helps retention and helps you find important concepts later)
Each type of online content is a little bit different. This lecture highlights the distinctions between websites, blogs and eBooks.
Brainstorming is a valuable process for generating Killer Content Ideas. This lecture will teach you the whole process of effective brainstorming. When you finish this lecture you'll be able to generate more great content ideas than you know what to do with.
You need to know what type of content you are writing before you start writing it. Knowing the difference between evergreen and trending content before you write it can save you a ton of time and energy down the road.
VALUE is the most important word in this course. If you only learn one thing from this course, learn to add value to your content. If your content doesn't provide specific value to your reader, they won't want to read it. In this lecture you'll learn the 3 ways to add value to your content and understand how to chose the right one for your style.
Thanks to the feedback of many Content is King students, I am adding this (and other) lectures to give you some concrete examples of how your voice and your tone affect your writing.
In this example, we have three different fictitious investment advising companies with very different prospective clients. Each company uses a very different voice to appeal to their specific target audience.
What voice should you use to suit your own personality AND appeal to your ideal reader?
Thanks to a lot of student feedback, I'm adding this example lecture to show you how to use a variety of tone in your writing. This lecture teaches you how to vary your tone within the same piece of writing. And it also shows you two contrasting examples of how to use a polarizing tone vs. a neutral tone in your writing.
Now that we've looked at ways to improve the flow of your content, let's look at some concrete examples of how this is done it the real world of writing. Students have been asking me for example lectures for a long time, so I'm very excited to bring you these examples.
Obviously editing is important. But editing isn't just correcting simple spelling and grammar mistakes. Editing will improve everything else about your content too, including flow, voice and tone, and value.
Also in this lecture, you'll learn how to work with an editor, what to tell them so they edit your work correctly and some tips for self-editing if you cannot afford an editor.
Note: The next two lectures are also included in my other courses, so if you've already seen them you might want to skip to the next section.
If you haven't watched it yet, this lecture might be the most important one in the course. Keywords are the key (pun intended) to getting traffic to your content, which is key to engaging an audience and making money with your content.
In this lecture you'll learn how to do some deeper keyword research and even more importantly, how to make good decisions about which keywords to use and which keywords to ignore.
Note: This lecture is also included in my other courses, so if you've already seen it you might want to skip to the next section.
Once you have done your research what do you do with your list of keywords? In this lecture you'll learn how to take the list of keywords that we came up with in the previous lecture and weave them into your content. I'll walk you through how I would use that keyword list to create a book title and description that not only appeals to potential readers but also has tons of searchable keywords so Google will help your readers find your book.
Your homepage is the single most important page on your website. In this lecture I'll teach you about the two essential elements of a homepage. First, I'll show you how to write killer headlines on your homepage and show you why they are so important. Then I'll teach you 4 important elements to include in your homepage body copy to attract and keep the right visitors.
Your about me page is a very personal expression of who you are or what your company is about. In this lecture I'll walk you through a set of questions you can ask yourself to refine and define your about me page, plus some best practices that every about me page should include.
Thank you for joining me in the Content is King course. This lecture is a summary of everything you have learned, and it's been quite a bit. Now go out there and start practicing what you've learned.