Content is King: Writing Killer Content for Web & Marketing
4.2 (998 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
19,723 students enrolled

Content is King: Writing Killer Content for Web & Marketing

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing.
4.2 (998 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
19,723 students enrolled
Created by Steve McDonald
Last updated 10/2019
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 3 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to Write Content for a Kindle eBook
  • How to Write Content for a Website
  • How to Write Content for a Blog
  • Quickly and Easily Brainstorm Tons of Great Writing Topics
  • Use Powerful Keyword Research Tools to Discover Even More Topics
  • Discover 3 Additional Ways to Find Writing Topics
  • Create Content that is Valuable, Has a Strong Voice and Flows Smoothly
  • Edit Your Content to Make it Sparkle
  • All you need to know is the basics of writing the English language.

  Welcome to Content is King – Writing Killer Content for the Web and Marketing

  Just like the title says, this course is going to teach you how to write killer content for the web so you can: 

  • Win an audience

  • Attract more traffic

  • Make more money with your writing

  My name is Steve McDonald and I make my living from online content. My claim to fame is that I have published over 115 Kindle and print books on a wide variety of topics. If there is anything I know, it is that Content is King. 

  In this course you're going to learn: 

  1. Where to Find Killer Content Ideas

  2. How to Develop Those Ideas so you can create even more related content

  3. How to Understand Your Audience so you’re writing to them specifically

  4. Three Ways to Make Your Content Absolutely Killer

  5. How to Edit Your Content to make it even better

  In addition to learning how to create Killer Content we’ll look at how to use keywords, headings, titles and descriptions to help your content attract and keep readers, and to be found in search results. 

  This course is for: 

  • Website developers

  • Content marketers

  • Self-published writers

  • Freelance writers

  • Anyone who wants to attract readers or make money using words.

  Whether you are creating eBooks, websites or blogs, or writing freelance articles, Content is King will lay the foundation for attracting traffic and keeping that traffic coming back. 

  Are you ready to take your content writing to the next level? 

  Click on the Take the Course button and let me show you how. 

  Or check out one of the FREE Preview lectures to learn some valuable writing strategies you can put to use right now. 

Who this course is for:
  • This course is designed for anyone who is creating written content for the web. If you are an ebook writer, blogger, website developer, freelance writer or ghost writer, this course will help you to start creating killer content. Even if you are a publisher, editor or web developer who is curating content you can benefit from this course. This course assumes that you already know basic spelling and grammar or have resources for learning them.
Course content
Expand all 28 lectures 02:57:20
+ What is This Course About and How Can You Get the Most Out of It?
2 lectures 09:52

This course will teach you:

  • How to develop Killer Content Ideas

  • 3 ways to make Killer Content that you can start using right now

  • How to edit your content to make it even better

This lecture includes an introduction to some of my favorite Killer Content. Some of it I have written. Some of it I have hired authors to write, then edited and published it.

Preview 06:10

I want you to get a ton of value out of this course, so this lecture will show you how to do that. We'll look at some simple techniques to help you learn more and learn faster. We'll look at:

  • Skimming to get the big picture
  • Viewing (speed up or slow down the video to suit your needs)
  • Note taking (helps retention and helps you find important concepts later)
Preview 03:42
+ How to Develop Killer Content Ideas for the Web
9 lectures 42:08

Each type of online content is a little bit different. This lecture highlights the distinctions between websites, blogs and eBooks.

Preview 02:34

Brainstorming is a valuable process for generating Killer Content Ideas. This lecture will teach you the whole process of effective brainstorming. When you finish this lecture you'll be able to generate more great content ideas than you know what to do with.

Preview 07:18

This is a live walk-through of one of my brainstorming sessions. If you're having trouble brainstorming effectively or just don't really see how the process will work for you, this lecture will show you exactly how I do it.

Example of a Live Brainstorming Session

Keep track of the whole brainstorming process by using this simple to follow, 8 step process. These are the "rules" of brainstorming. Follow them closely or modify it to fit your own preferences and increase your Killer Content Ideas drastically.

Brainstorming Checklist

Keywords are critical to your content. They not only help search engines to find your content, they also form the framework for what your content is about. More keywords equals more things to write about.

Powerful Keyword Research Tools

Forums and websites related to your topic can be valuable resources. Use them to research new content ideas or to get a deeper understanding of you audience; their wants, needs and desires.

Using Forums and Websites to Deepen Your Research

Writing about something you know and love make writing fun, easy and powerful. Cultivate your own passion and experiences to develop the best writing topics.

Injecting Passion and Experience into Your Content

You need to know what type of content you are writing before you start writing it. Knowing the difference between evergreen and trending content before you write it can save you a ton of time and energy down the road.

Preview 04:17

Your writing will be much better if you know who your audience is. This lecture will teach you some key distinctions to look for when getting to know your audience. Then you'll be able to write specifically for them and create a more focused, loyal readership.

Understanding Your Audience
+ 3 Ways to Make Your Content Killer That You Can Use Right Now
8 lectures 01:02:43

VALUE is the most important word in this course. If you only learn one thing from this course, learn to add value to your content. If your content doesn't provide specific value to your reader, they won't want to read it. In this lecture you'll learn the 3 ways to add value to your content and understand how to chose the right one for your style.

Preview 04:38

Your voice is your brand. Your tone is the mood of your content. This lecture will teach you to use these two writing techniques to improve your content and connect with your readers.

Using Voice and Tone to Improve Your Content

Thanks to the feedback of many Content is King students, I am adding this (and other) lectures to give you some concrete examples of how your voice and your tone affect your writing. 

In this example, we have three different fictitious investment advising companies with very different prospective clients. Each company uses a very different voice to appeal to their specific target audience.

What voice should you use to suit your own personality AND appeal to your ideal reader?

Examples of How to Use Voice in Your Writing

Thanks to a lot of student feedback, I'm adding this example lecture to show you how to use a variety of tone in your writing. This lecture teaches you how to vary your tone within the same piece of writing. And it also shows you two contrasting examples of how to use a polarizing tone vs. a neutral tone in your writing. 

Examples of How to Use Tone in Your Writing

Content that flows is a pleasure to read. Content that doesn't flow is difficult to read and won't keep a reader's attention for very long. Learn 8 common issues with flow and how to correct them.

Flow - 7 Common Issues with Flow and How to Correct Them

Here is an example of how to take a nonsensical run-on sentence with poor grammar and clean it up so that it is clear, well-divided and easy to read.

Example of Nonsensical Run-on Sentence vs. Broken Up, Clear Writing

Flow is something that you can always improve upon. It draws your reader deep into the content and makes it a pleasure to read. Learn 8 more ways to improve flow in your content.

How to Improve Flow in Your Content

Now that we've looked at ways to improve the flow of your content, let's look at some concrete examples of how this is done it the real world of writing. Students have been asking me for example lectures for a long time, so I'm very excited to bring you these examples.

Examples of How to Improve Flow in Your Content
+ Edit Your Killer Content to Make it Even Better
1 lecture 09:31

Obviously editing is important. But editing isn't just correcting simple spelling and grammar mistakes. Editing will improve everything else about your content too, including flow, voice and tone, and value.

Also in this lecture, you'll learn how to work with an editor, what to tell them so they edit your work correctly and some tips for self-editing if you cannot afford an editor.

Edit Your Killer Content to Make it Even Better
+ It's (almost) All About Keywords
2 lectures 27:26

Note: The next two lectures are also included in my other courses, so if you've already seen them you might want to skip to the next section.

If you haven't watched it yet, this lecture might be the most important one in the course. Keywords are the key (pun intended) to getting traffic to your content, which is key to engaging an audience and making money with your content.

In this lecture you'll learn how to do some deeper keyword research and even more importantly, how to make good decisions about which keywords to use and which keywords to ignore.

Keyword Research and Deciding on Keyword Relevance

Note: This lecture is also included in my other courses, so if you've already seen it you might want to skip to the next section.

Once you have done your research what do you do with your list of keywords? In this lecture you'll learn how to take the list of keywords that we came up with in the previous lecture and weave them into your content. I'll walk you through how I would use that keyword list to create a book title and description that not only appeals to potential readers but also has tons of searchable keywords so Google will help your readers find your book.

Using Keywords in All of Your Content to Get it Found
+ Websites - How to Write Killer Content Specifically for Websites
3 lectures 21:32

Your homepage is the single most important page on your website. In this lecture I'll teach you about the two essential elements of a homepage. First, I'll show you how to write killer headlines on your homepage and show you why they are so important. Then I'll teach you 4 important elements to include in your homepage body copy to attract and keep the right visitors.

Writing Killer Website Homepages

Your about me page is a very personal expression of who you are or what your company is about. In this lecture I'll walk you through a set of questions you can ask yourself to refine and define your about me page, plus some best practices that every about me page should include.

Writing Killer "About Me" Pages

Your product or services page is often the most important and most frequently visited page on your website. Follow this lecture to add some essential elements to your page to engage your visitors and get them to take action.

Writing Killer "Products" and "Services" Pages
+ Coupons and Course Summary
3 lectures 04:07

Thank you for joining me in the Content is King course. This lecture is a summary of everything you have learned, and it's been quite a bit. Now go out there and start practicing what you've learned.

Preview 03:25
Free Ebook - Content is King
Learn More - Other Courses by Steve McDonald (bonus lecture)