How to Write Great Web Content - Better Search Rankings!
4.5 (537 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,878 students enrolled

How to Write Great Web Content - Better Search Rankings!

Rank in the search engines for lots of search terms, without using loopholes or tactics that can get you banned.
4.5 (537 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,878 students enrolled
Created by Andrew Williams
Last updated 5/2020
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 2 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the type of content that Google wants to ranks in the top 10.
  • Analyze their own content and work out how to make it better
  • Understand the term "niche vocabulary", why it is important for any content, and how to find the correct niche vocabulary for any content.
  • Know where to go to get advice from Google on exactly what Google want, and what they don't want.
  • Come up with endless ideas for great web content.
  • Know what link bait is and why it is important.
  • Understand the different types of content that are available to them.
  • Create well optimized content for any website.
  • Have a basic checklist of SEO as they create their content.
  • Have a quality checklist they can use to make sure their content is up to scratch.
  • The course does not assume any prior knowledge of SEO or content creation.

Actual reviews by students of this course:

"After the historical introduction of SEO this has turned into a goldmine of information. I was basically stuck on new content ideas for my niche that I promote. But after seeing all of the components of new content ideas from the ranking websites, I no longer have headaches. I know where to go and this information is priceless for me."

"This is a great course for bloggers and for people who are wantint to rank with great content published on their blog. It's difficult to find a course that describes the writing methods and tools so in depth like this one. Many good recommendations in this and a good way of looking at writting. Be better, write better than the competition, don't just copy the same article. Analyze and plan your own post but make it better, more personal, more technical or whatever way but make it different. I honestly think this is a good investment for those who want to stand out with their great and original content."

"As always the good doctor under promises and over delivers,comprehensive and easy to understand course i wish i would have had this information 10 years ago."

"Author gets right to the practical without a lot of fluff. Course moves quickly and is a constant waterfall of info that you can, and want, to use right away. Author knows his stuff and appreciate the recommendations on resources to help. Recommend it highly."

"I wanted to take this course because I want to see what else Andy knows about creating great content. Andy always overdelivers on his courses. His voice is easy to understand. And if you do what Andy says about writing content you will have a successful website. Mine is. Most of my content is on the first page of Google. That's because of Andy's teaching."

Do you own a website? Are you having trouble ranking your content in Google? Has your site been penalized by Google?

With so much bad or outdated information around on the internet, is it any wonder that website owners are struggling to rank their content in Google?

This course is aimed at anyone that owns a website, needs to get content ranked in Google, or just wants to better understand the types of content that Google want to rank. Taught by an SEO with over a decade of experience, you'll learn the strategies that I've been using since 2005, to consistently rank my content without ever having to worry about the next Google update.

The course will begin with a little history lesson, looking at how we used to write web content and why things changed with the introduction of Panda and Penguin. I'll describe the main Google algorithm updates you need to know about, and why Google introduced them. We'll then go through the important guidelines when it comes to creating content - and these guidelines come from Google!

With a solid understanding of what Google wants, we'll then look at a number of ways you can come up with innovative, exciting content ideas that you know, even before you create them, will be popular with your visitors.

Armed with lots of content ideas, we'll then look at a number of different types of content/media you can use to entertain and inform your visitors. We'll discuss the importance of "niche vocabulary". Not only will I prove to you that this is vital to ranking in Google, but you will learn how to find niche vocabulary for any piece of content you want to write. Take the practical exercises to see how easy it is to gather appropriate niche vocabulary.

I'll introduce you to the term "link bait" and why you need to create some for your website. We'll talk about "share bait" too - which is the foundation of visitor retention and sharing of your content on social media channels.

With all the theory covered, it's then time to get busy and write your first piece of content. I'll take you through every step, from title and description, to headlines and themed content. We'll look at a few important on-page factors you need to get right, but to make sure, I'll give you an checklist to use to evaluate your own content.

This course covers everything you need to know about writing the type of content that Google rewards with top rankings.

With the majority of lectures being video, you can watch over-my-shoulder as I teach you the secrets to creating the type of content that your visitors will love, share and rave about.

By the end of the course you will be creating content for your site that visitors want to share and webmasters want to link to. You will be creating the type of content that will propel your site to new levels of traffic, click-through rates and profitability.

Who this course is for:
  • Anyone interested in ranking content on Google should take this course
  • Anyone that owns a website, and wants happier visitors should take this course.
  • Anyone that has lost rankings, or had sites penalized by Google should take this course.
  • This course is not for anyone that wants to use loopholes, short-cuts or other short-term solutions to rank in Google.
Course content
Expand all 51 lectures 04:23:12
+ Introductions
4 lectures 36:06

Please watch this video first to make sure you get the most out of this (and other) Udemy courses.

Preview 08:45

This lecture introduces the course and the instructor.

Preview 08:20

Many of Google's updates over the years have been to close loopholes employed by webmasters that allowed them to rank poor quality content at the top of the results pages. This lecture looks at some of the Google updates designed to combat the "spammers".

Google's Battle against spammers

It used to be easy to rank on Google. Stuff the keyword you wanted to rank in a number of different places on your page, and build a few backlinks using the exact phrase. and you were in the top 10. Things are different now. This lecture looks at how we used to rank pages.

Preview 05:04
+ Webmaster Guidelines
5 lectures 24:16

Google Webmaster Guidelines are very important and you should read, digest and learn. This tutorial shows you how to access them.

Webmaster Guidelines

This lecture covers the more important design and content guidelines that we need to be aware of.

Design and Content Guidelines

This tutorial looks at three simple technical guidelines you need to be aware of.

Technical Guidelines

In terms of writing content, the quality guidelines provide us with the most useful information. This lecture covers the important quality guidelines that we will be basing our own content on.

Quality Guidelines

We've seen a lot of guidelines, but there are two I want you to remember, as these two will keep you on the straight and narrow, and out of trouble with Google.

Summary of Google Webmaster Guidelines
+ Finding Content Ideas
7 lectures 48:03

Good content will keep visitors coming back for more. Fortunately, there are a number of ways to come up with content ideas, and this section of the course will cover some of them.

Content Ideas?

If you are ever stuck for content ideas, check out your competitors. What are they writing about? Can you borrow their ideas to create your own unique content?

Competitor Sites

Rss feeds are useful tools for spying on content creators. This tutorial shows you how to setup a feed reader, for never ending content ideas.

RSS Feeds

We can use "footprints" at Google to identify popular topics in our niche. In this lecture, I'll go through some of the more important footprints that you can use.

Use Footprints

Forums are places people go to discuss the topics that are of interest to them. There are many niche-specific forums, and these make ideal places to meet other enthusiasts, and find out what content would be of interest to them.


There are a number of Q&A sites where visitors can ask questions and get answers. By checking out relevany questions on these sites, you can come up with real questions you can answer on your own website.

Q&A Sites

Keyword research is usually my last resort when looking for content ideas, but Google Keyword Planner does have a nice feature that can often help with ideas.

Keyword Research
+ Types of Web Content
11 lectures 33:04

This introductory lecture will summarize the types of content you can put on your site, all of which we'll cover in more detail in this section of the coruse.

Web Site Content

Link bait is a very important concept, not only in terms of providing your visitors with engaging content, but also in helping your content rank higher in the search engines.

What is Link Bait?

Articles are the most popular form of web content.


PDFs offer us an alternative way of getting our content in front of people.


A picture tells a thousand words.... Make use of images in your own web content to break up blocks of text, tell part of a story, or just as link bait.

Images, Infographics, Mind Maps, etc

With Google owning Youtube, video is another great medium to use on web sites.


Frequently asked questions (Q&As) make great content for visitors.


Don't underestimate the value of sound files to your visitors. People love to listen to stuff while driving, walking etc.

Sound Files

I love top 10 lists because done correctly, they offer a great chance of going viral. It's one of the easier ways of creating share bait.

Top 10 Lists

Glossaries and resource pages can be a great addition to a lot of websites. Not only are they helpful to visitors, but they can also atract links and shares.

Resources & Glossaries

Tutorials are great content for any site. Build up a resource of tutorials in your niche, and you have a useful resource that will get shared and linked to.

+ Niche Vocabulary
9 lectures 44:32

It's time to look at the core concept of creating great content that the search engines love. All content that you want Google to take notice of should follow this concept.

What is Niche Vocabulary?

To make sure you understand the previous lecture, here is a short exercise for you to carry out yourself.

Practical Exercise - Three Little Pigs
2 pages

We are going to be looking at how you can find niche vocabulary for any topic or keyword you want to rank for. But first, let me just prove to you just how important niche vocabulary is to Google.

Proof that Google uses Niche Vocabulary

Before we start looking at ways of identifying specific theme words and phrases, I need to get one very important point across. This tutorial covers this important point.

How to Find the Niche Vocabulary for any Topic

Although popular with other webmasters and SEOs (Search Engine Optimizers), the Keyword Planner is not a method I would use to come up with related words and phrases, and this tutorial will tell you why..

Finding Theme Words & Phrases Option 1 - Keyword Planner

In this tutorial, I want to show you a method that guarantees you'll find the most relevant theme words and phrases for your content. This method uses 100% free tools.

Finding Theme Words & Phrases Option 2 - SERPS

It's time to practice what you just learnt.

Practical Exercise - Find Niche Vocabulary
1 page

In this tutorial, I want to show you the software tool that I use to help create my own themed content. This tool is not necessary at all, it's just a lot faster and can save you time. I would recommend EVERYONE initially finds theme words and phrases using the previous method. Learn the system first...

Finding Theme Words & Phrases Option 3 - Software

I've seen some people using Google Autocomplete, or Ubersuggest to gather theme words. They really don't work, but they are useful for content creators.

Google Autocomplete
+ Let's Write
15 lectures 01:13:12

An introduction to this section of the course.

Let's Write

For each piece of content we create, we have 10 competitors - the top 10 results in Google. How are you going to make your content better than those other 10? This video looks at the first way your content will be better, and offers ideas to add even more value for the visitor.

How will your content be better?

We are going to look at the Meta Description and filename at the same time as we look at the title. Reasons for this will become obvious.

Title, Meta Description & Filename

In the previous lecture, we used the SEOmofo tool to craft a title, description, etc. This PDF includes a link to this free resource.

SEOMOFO - Google SERP Snippet Optimization Tool
1 page

What about the Meta Keyword tag I hear you ask?

Meta Keywords

Headlines have an important SEO role, but are also vital to get right for your visitors.


You worked hard finding the niche vocabulary for your content, now it's time to write. Let's go over the basics of theming your content.

Theme the Content

Let me show you my article, and how the niche vocabulary is used naturally. We'll check the theme with a paid software tool in this video, and I'll show you how to use a free text editor to check the theme in the next video.

Example: Checking the Theme

In the previous tutorial, we looked at the article and checked the theme with Web Content Studio. However, you can check the theme with a free text editor, and in this video I'll show you how.

Checking the Theme with a Text Editor

As you saw when we were looking at Google updates, the above the fold content on your page is important.

Above the Fold
Help the Skimmers

Grammar and spelling are important, though more for your visitors than the search engines. Let me explain why.

Grammar & Spelling

When your content is ready to be posted to your site, do a final check on the quality. In this lecture, I'll give you a quick checklist of the important points to consider.

Check the Quality

We want people to share our content on their own social media channels, so make it easy for them.

Social Sharing Icons

Useful resources as you move forward.

Bonus: Resources