How to Write Great Web Content - Better Search Rankings!
What you'll learn
- Understand the type of content that Google wants to ranks in the top 10.
- Analyze their own content and work out how to make it better
- Understand the term "niche vocabulary", why it is important for any content, and how to find the correct niche vocabulary for any content.
- Know where to go to get advice from Google on exactly what Google want, and what they don't want.
- Come up with endless ideas for great web content.
- Know what link bait is and why it is important.
- Understand the different types of content that are available to them.
- Create well optimized content for any website.
- Have a basic checklist of SEO as they create their content.
- Have a quality checklist they can use to make sure their content is up to scratch.
Requirements
- The course does not assume any prior knowledge of SEO or content creation.
Description
Discover the Secret to Creating Content That Ranks – Without the Headaches
If you’re a website owner or a blogger, you’ve probably faced that frustrating moment when your content just doesn’t seem to rank – no matter how much effort you put in. Or maybe your site has been hit by one of Google’s algorithm updates, and you’re wondering what went wrong.
You’re not alone. It’s easy to feel lost when there’s so much conflicting advice out there. That’s why this course was created – to give you practical, up-to-date strategies that actually work.
But don’t just take my word for it. Here’s what some students have to say:
"After the historical introduction of SEO, this has turned into a goldmine of information. I was basically stuck on new content ideas for my niche that I promote. But after seeing all of the components of new content ideas from the ranking websites, I no longer have headaches. I know where to go, and this information is priceless for me."
"This is a great course for bloggers and for people who want to rank with great content published on their blog. It's difficult to find a course that describes the writing methods and tools so in-depth like this one. Many good recommendations in this and a good way of looking at writing. Be better, write better than the competition, don't just copy the same article. Analyze and plan your own post but make it better, more personal, more technical, or whatever way but make it different. I honestly think this is a good investment for those who want to stand out with their great and original content."
"As always, the good doctor under promises and over delivers. Comprehensive and easy-to-understand course – I wish I would have had this information 10 years ago."
"Author gets right to the practical without a lot of fluff. The course moves quickly and is a constant waterfall of info that you can, and want to, use right away. Author knows his stuff and I appreciate the recommendations on resources to help. Recommend it highly."
"I wanted to take this course because I wanted to see what else Andy knows about creating great content. Andy always overdelivers on his courses. His voice is easy to understand. And if you do what Andy says about writing content, you will have a successful website. Mine is. Most of my content is on the first page of Google. That's because of Andy's teaching."
Why This Course Works
The course kicks off with a bit of a history lesson – because understanding where we’ve been helps us see where we’re going. You’ll learn about key Google algorithm updates like Panda and Penguin that changed everything going forward. You'll learn why they were introduced, and how they impact your content today.
From there, we dive into the strategies that really matter. You’ll discover how to come up with fresh, creative content ideas that your visitors will love – even before you write them. Plus, you’ll learn how to find and use niche vocabulary that makes your content more relevant and searchable.
We’ll also talk about "link bait" and "share bait" – two powerful concepts that help your content get noticed and shared. And because it’s not just about theory, you’ll get practical exercises that make applying what you’ve learned easy and intuitive.
By the end of the course, you’ll have a toolkit of proven techniques to help your content rank higher, attract more visitors, and boost your site’s visibility.
Imagine writing content that not only brings in traffic but also sticks around on the first page of Google. This course makes that possible – and you’ll feel confident knowing you’re using strategies that are current, practical, and effective.
If you’re ready to start creating content that works, let’s get started!
Who this course is for:
- Anyone interested in ranking content on Google should take this course
- Anyone that owns a website, and wants happier visitors should take this course.
- Anyone that has lost rankings, or had sites penalized by Google should take this course.
- This course is not for anyone that wants to use loopholes, short-cuts or other short-term solutions to rank in Google.
Instructor
I have written and published a number of books that are available on Amazon, including books on WordPress ("WordPress for Beginners 2025") and Self-Publishing ("Self-Publishing on Amazon 2025"). I also run a website called ezSEONews, where I provide tutorials on a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!