How to write good web copy

Learn how to use words to make your website work harder
English [Auto]
How to structure a website so people know where to go when they get to your homepage
How to use keywords so people can find you in the first place
How to write copy that works on the web
How to get people to take action before they leave


  • You should be tasked with writing content for your company's website


Your website is your shop window to the world. A beautiful design will appeal to your visitors but if you want them to stay on your site and ultimately buy from you, the words you use are even more important.

In this course you’ll learn everything you need to make sure the content of your website is the best possible reflection of your business and does the job you need it to do.

Who this course is for:

  • Business owners who want to make more of their website
  • Web executives who want to improve their web copywriting skills

Course content

5 sections5 lectures33m total length
  • Introduction


A freelance copywriter with over 15 years’ experience
Catherine Every
  • 4.3 Instructor Rating
  • 69 Reviews
  • 1,993 Students
  • 2 Courses

Catherine Every is a UK-based freelance copywriter with over 15 years’ experience. As well as providing copywriting expertise to local, national and international businesses, she also trains business owners and marketing professionals in the basics of copywriting, helping them to overcome their fear of the blank page by equipping them with the skills they need to get results from their words.