How to Write a Sales Page: Course for Copywriting Beginners
What you'll learn
- Define your ideal customer and their level of awareness
- Find a message the speaks to them
- Conduct a competitor messaging audit
- Describe features and benefits
- Define your value proposition
- Address customer objections
- Write your Sales Page
- Provide design requirements
- Extra: Sales Page teardown
Requirements
- No copywriting experience needed.
Description
Let me tell you a secret about why many copywriters have difficulty creating high-converting sales pages. They miss the two most important things. First, they don't know their audience. Second, they don't know their offer. In this self-paced video course, you will learn how to master both of these crucial elements, enabling you to create compelling and persuasive sales pages that drive conversions.
This course will teach you how to craft sales pages that convert for any product or service.
This course is divided into 5 modules, each designed to guide you through the journey from understanding your audience's needs to discovering the perfect message, figuring out how to communicate your product's value, and ultimately crafting the sales page.
I've made this course for aspiring copywriters looking to take their career to the next level, business owners seeking to influence their audience's purchasing decisions, and even web designers interested in learning vital marketing skills and audience persuasion techniques.
Some key things to expect if you decide to pick up this course:
Step-by-step guidance and practical examples
Experience-backed copywriting advice
Copywriting templates and formulas
Frameworks for messaging discovery
Live copywriting and design tutorials
Video transcripts
And an extra section: sales page teardown
As a result, by the end of this course, you'll be able to find the sweet spot between what you do best, what your audience values most, and what your competitors fail to deliver. This is all you need to be able to create a high-converting sales page.
Who this course is for:
- Beginner copywriters, business owners, website designers
Instructor
- -- Instructor Rating
- -- Reviews
- 3 Students
- 1 Course
I’m Kate, a content marketing expert, author, and entrepreneur with over a decade of experience in the industry. I started my career in 2013 as a content writer with no prior experience, and in the beginning, nothing I wrote seemed to make an impact. But then, one article changed everything. Within weeks, it attracted dozens of leads. Within years, it attracted hundreds.
I worked as a CMO at a software development company, where my content strategies helped the business triple in size over three years.
Later, I co-founded an SEO agency, helping software companies create high-impact content strategies. Now, I run Zmist & Copy, a marketing agency that partners with B2B tech companies to develop and execute content strategies.
I wrote "From Reads to Leads," a book outlining 11 principles for turning readers into leads.
I also share my knowledge through my newsletter, YouTube channel, and Instagram (@fromreadstoleads), helping writers and marketers sharpen their skills.