What you'll learn
- Teach press release marketing basics
- Introduce basics of formatting press release for online marketing
- Teach sales direct calls to action
Requirements
- Text document program installed
- DSL Internet Connection
Description
There is no more effective and immediate way to generate interest in your products and services than writing a press release.
Above any other form of SEM (search engine marketing), online press releases, written well, hold the ability to produce immediate brand recognition and fast website traffic for your products and services.
Here are the top 7 benefits students receive from taking this course;
1. Learning how to effectively format a press release
2. Accurately describing the 5 'W's of releases - Who, What, When, Where and Why
3. How to increase interest in your brand's message
4. Why 97.8% of press releases fail
5. How your press release drives traffic to products and services
6. How to increase profitability through well-written releases
7. Where to strategically insert links to increase profits
These are just a few of many more strategies and best practices students will learn in this course so join us today!
Who this course is for:
- General
Instructor
- 3.9 Instructor Rating
- 346 Reviews
- 16,030 Students
- 21 Courses
Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.
With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;
1. Website hierarchy, navigation and design
2. Organic search rankings (Seo)
3. Video Marketing
4. Paid Search Advertising
5. Social Media SEO
6. Mobile Marketing
7. Optimized Content Creation and distribution
8. Direct Call to Action
9. Sales funnel management
10. Email & APP Marketing
11. Back Link Strategies
12. APPS
Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!
Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!