How to Write a Marketing Plan

Name: How to Write a Marketing Plan
Rating: 4.0 (172 reviews)

Business Blueprint Series: Write a Marketing Plan in a Week, Online Resources, Templates, Samples, Guides, Startups

Created bySkillay Academy

Last updated 3/2019

English

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What you'll learn

Understand what is a Marketing Plan
Know how to prepare yourself to write a Marketing Plan
Know what is the purpose of a Marketing Plan
Learn why you need to write one for your business
Know what are the 5 main components of the marketing plan
Learn practical skills on how to write each main component of a Marketing Plan including Situation Analysis, Marketing Objectives, Marketing Strategy, Marketing Activities and Marketing Budget
Benefit from 10 online resources and templates to help you write a marketing plan in a week

Course content

5 sections • 12 lectures • 38m total length

Introduction1:23
Explore what a marketing plan is, why you need the right one, and how to structure it with situational analysis, objectives, strategy, activities, budget, templates, and updates.

What is a Marketing Plan?3:45
Identify the current market position, target customers, and objectives to guide your marketing plan. Use templates and answer three questions: where we are, where we're going, how we get there.
Why Do You Need a Marketing Plan?2:25
Discover why a marketing plan matters: align products with target market needs, reach ideal customers, analyze competitors, set measurable objectives, plan activities, and allocate resources to drive business success.
What Is included in a Marketing Plan?4:29
Identify the five core components of a marketing plan: situation analysis with market research, value proposition, target audience, objectives, strategy, activities with timelines, and budget.
Online Resources and Templates4:04
Explore free online marketing plan templates and practical resources, including interactive templates, from Microsoft templates, Business Victoria, and Canada Business Network to download, customize, and guide your marketing plan writing.

Situation Analysis3:20
Discover how to conduct situational and market analysis, evaluate customer segments and competitors, test product features, and build a targeted marketing plan.
Marketing Objectives3:53
set clear marketing objectives aligned with business goals using smart criteria, assess internal and external factors with pastel and swot, and balance three main and three supporting targets with milestones.
Marketing Strategy2:38
Master marketing strategy by applying seven p's tactics—product, pricing, place, promotion, people, process, and physical environment—to satisfy customer needs and achieve marketing objectives.
Marketing Activities4:15
The marketing activities section identifies actions to achieve marketing objectives, including networking, direct marketing, advertising, PR, and trade shows. It requires deadlines, responsibilities, and resources, with quarterly monitoring to adapt.
Marketing Budget4:00
Set the marketing budget by estimating time and money for each activity to meet objectives. Prefer bottom-up budgeting with quarterly team reviews to optimize performance.

Requirements

You are interested to write a marketing plan for your business
You are in the very early stages of starting a business
You are interested to grow your business

Description

Welcome to our course on How to Write a Marketing Plan.

This course is designed for new or existing entrepreneurs seeking practical advice on how to write a marketing plan.

By the end of the course, you will:

- Understand what is a Marketing Plan,

- Know how to prepare yourself to write a Marketing Plan,

- Know what is the purpose of a Marketing Plan,

- Learn why you need to write one for your business,

- Know what are the 5 main components of the marketing plan,

- Learn practical skills on how to write each main component of a Marketing Plan including Situation Analysis, Marketing Objectives, Marketing Strategy, Marketing Activities and Marketing Budget.

- Benefit from 10 online resources and templates to help you write a marketing plan in a week,

The ideal student for this course is a new or existing entrepreneur that wants to write a marketing plan, to start a new business, launch a new product or service, grow an existing business, or even a full-time employee looking to start a business career.

There are no technical requirements necessary to enroll. We only ask that you come open minded and ready to learn and ready to take some risks.

In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.

If you need personal support, I am here to help!

The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies. Also, AJ has an educational background teaching Entrepreneurship courses to University students.

Who this course is for:

new or existing entrepreneur that wants to write a marketing plan
new or existing entrepreneurs that want to start a new business, launch a new product or service or grow an existing business
full-time employee looking to start a business career

How to Write a Marketing Plan

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Preparing to Write a Marketing Plan4 lectures • 15min

Marketing Plan Components5 lectures • 18min

Review and Finalization of Marketing Plan1 lecture • 3min

Conclusion1 lecture • 2min

Requirements

Description

Who this course is for: