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Keep shoppingHow to write a good case study
2,266 students
How to write a good case study
A step by step guide to turning project histories into powerful marketing tools
Created byCatherine Every
Last updated 4/2019
English
English [Auto],
What you'll learn
- Recognise what the aim of a case study is so you know what you’re trying to achieve with what you write
- Understand the components that make up a strong case study so you know what element you need to include and why
- Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them
- Know the tone of voice you need to use in your case study so your words appeal to your target market and make the information even more effective
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Course content
6 sections • 6 lectures • 36m total length
Requirements
- You should be tasked with writing case studies for your company and want to understand how to make them as useful and effective as you can
Description
At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:
the size and type of project you work on
the expertise you have
your ability to overcome complex problems and situations
the outcomes you achieve for your customers.
In other words, case studies are some of the valuable things you can have in your marketing toolkit.
In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field.
There are six videos in total, plus PDFs to download for each of them.
The first video is an introduction to me. You can watch it if you want to know a little bit more about me and my credentials, but it isn’t essential to watch.
The second video is an introduction to the course and what it covers.
The next four videos are the course components and they talk you through every element of a good case study.
Who this course is for:
- Technical managers who need to turn their everyday experiences into compelling marketing materials.
- Marketing executives tasked with turning project information into powerful selling tools.
- Business owners who want to use examples of their work to help them attract more clients