How to write a good case study

A step by step guide to turning project histories into powerful marketing tools
Rating: 3.6 out of 5 (27 ratings)
398 students
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Recognise what the aim of a case study is so you know what you’re trying to achieve with what you write
Understand the components that make up a strong case study so you know what element you need to include and why
Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them
Know the tone of voice you need to use in your case study so your words appeal to your target market and make the information even more effective


  • You should be tasked with writing case studies for your company and want to understand how to make them as useful and effective as you can


At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:

  • the size and type of project you work on
  • the expertise you have
  • your ability to overcome complex problems and situations
  • the outcomes you achieve for your customers.

In other words, case studies are some of the valuable things you can have in your marketing toolkit.

In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field. 

Who this course is for:

  • Technical managers who need to turn their everyday experiences into compelling marketing materials.
  • Marketing executives tasked with turning project information into powerful selling tools.
  • Business owners who want to use examples of their work to help them attract more clients

Course content

6 sections • 6 lectures • 36m total length
  • Meet your tutor, Catherine Every


A freelance copywriter with over 15 years’ experience
Catherine Every
  • 3.9 Instructor Rating
  • 39 Reviews
  • 1,155 Students
  • 2 Courses

Catherine Every is a UK-based freelance copywriter with over 15 years’ experience. As well as providing copywriting expertise to local, national and international businesses, she also trains business owners and marketing professionals in the basics of copywriting, helping them to overcome their fear of the blank page by equipping them with the skills they need to get results from their words.