How to Write a Business Plan - Do What You Love!
4.1 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
28 students enrolled

How to Write a Business Plan - Do What You Love!

Design, Build & Finance Your Big Idea!
4.1 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
28 students enrolled
Created by Walter Ward
Last updated 11/2018
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to write a fully functioning business plan
  • How to pitch your ideas to bankers and investors
  • How to create a roadmap for your business
  • How to create a document that holds you accountable to what happens "next"
  • How to design, build and finance your big idea!
  • A desire to develop your business concept
  • Dedication to complete the course
  • A love for learning

Business plans can help convey the organizational structure of your business and act as a management tool to help you as an entrepreneur stay on track with your business goals. The plan is ultimately your roadmap on how to operate your business.

But more importantly, as a new business, it can help you think through how your business should be designed and how things will work economically. 

Every business plan has seven distinct areas of focus:

Executive Summary: "The Punchline To The Story."

Business Description: "What Problem Are You Solving?"

Products & Services: "What Do We Offer & Why?"

Sales & Marketing: "Who Are Our Customers & How Do We Connect With Them?"

Operations: "What Must We Be, What Can We Be, What Should We Be?"

Management Team: "Who Is The Boss With The Sauce?"

Future State: "What Does it Look Like Five Years From Now?"

Financial Summary: "Secure The Bag."

During this course, we will walk through each of the seven components, including what language to use, where to go to find information and why each section is important.

Each student will receive a template business plan and template financial statements.

Who this course is for:
  • Pre-Launch Entrepreneurs
  • Early Stage Entrepreneurs
  • Entrepreneurs Looking for Financing
  • Professionals Who Work for Start-Ups
  • Anyone who needs a higher level of business acumen
Course content
Expand all 15 lectures 02:48:37
+ A Welcome
1 lecture 00:51

This short video is simply a welcome to the course content.

Preview 00:51
+ An Introduction & The Beginning
2 lectures 38:22

This lecture is just the introduction, the focus is on how the remainder of the course is organized and a general orientation to how the financial world is functioning for the everyday person in today's society.  It also serves as the introduction to the first two of three "Big Ideas".

Preview 22:40

The world is moving faster. This lecture delves into why companies are being disrupted, what it means to you as an entrepreneur and the all important "Job to Be Done Theory".

Why Companies Are Being Disrupted & The Job to Be Done

Let’s test to see what you learned.

2 questions
+ All About Your Customer
4 lectures 31:00

Customers are on a journey and have a job to be done, observing them in their everyday lives will give you insight into how to design your product, how write your business plan and how to go to market.

The Customer Journey & How to Learn What Customers Want

This lecture is a continuation of the Customer Journey, but delves into how to use an empathy map to design your products and services. Don't forget to practice with the sample empathy map!

How to Use an Empathy Map to Design Your Core Product or Service

Another example of how to practically use the empathy map.

Another Look at The Empathy Map

This lecture discusses how to move from empathy map into idea generation...and validation.

Now What? - Moving from the empathy map to a great business idea

Let's see how much you have learned.

All About the Customer
5 questions
+ All About Writing the Business Plan
3 lectures 34:35

This lecture discussing the four core business models, the narrative concept of a great business plan and the seven components every business plan should have.

Four Business Models and The Great Narrative

Every great business plan has seven core components. This lecture details each of the seven.

The Seven Core Components of Every Great Business Plan

Every business should have three core financial statements. This lecture describes all three and provides insight on how to use the Income Statement as a management tool to "guarantee" profitability.

Secure the Bag: The Three Core Financial Statements

Let’s see what you learned.

The Business Plan
2 questions
+ A Business Practicum
5 lectures 01:03:49

A short lecture on the meaning of strategy and how to position your brand

Walter explains what "strategy" is and educates on how to position your brand

How a 32 year woman from Detroit went from being a reject on SharkTank to having her products sold at Target Stores all across the country.

Interview with Melissa Butler, Founder and CEO of The Lip Bar.

Robyn K. Fuller, CPA, CGMA provides us with a listing of some of the worst mistakes entrepreneurs make when it comes to their accounting and taxes.

Advice from an accountant...

Shelby is a human resources professional who has never written code in her life. But yet, she still found a way to combine her passion for motivating others with the need for an iPhone and Android app that does the same. This is her story.

Interview with Shelby Tinsley, Founder and CEO of IShallbe.

Arielle's story is an inspiring one for anyone, but in particular if you are a single mother who is looking to start business.

Interview with Arielle Johnson, Founder of Fierce Detroit