Writing a business book can open many professional doors. For starters, it can announce to the world that you're an expert in a particular field. It can result in new business and new opportunities. People may even start to look at you differently. You might hear people say, You did that?
I should know.
Until 2008, I worked as an enterprise systems consultant. In a nutshell, I helped companies implement new technologies.
I was making a good living but something was growing in me that had to come out. I started writing what became Why New Systems Fail, my first of eight books as of now.
As I look back over the past decade, I can truthfully say that writing books transformed my career. New consulting, speaking, coaching, and writing opportunities soon came my way—all because I started putting my thoughts out there. Sure, blog posts helped, but nothing enhanced my credibility like writing full-length texts. For example, take away my books and I never would have landed a job as a full-time college professor.
I'm hardly perfect: I made plenty of mistakes along the way. Still, today I know so much more about writing business books compared to 2008. Now, for the first time, I am sharing my methodology and knowledge on writing compelling business books.
This is the course that I wish that I had taken when I started writing business books..
In this course, I do the following:
Help authors identify potential audiences for their books.
Define and describe the building blocks of any successful business book.
Describe the general types of business books.
Disclose my key technology that will make you as productive as possible.
Answer the key questions that most first-time writers have. These include whether the thesis of your business book needs to be novel and whether your book needs to contain stories and/or case studies.
Tell you how to anticipate criticisms of your book
Tell you how to wrap up your business book. Yes, it's better to go out with a bang, not a whimper.
And much, much more.
Apart from the videos, I've created quizzes and exercises that reinforce what you've just learned. They'll also help you frame the idea and audience for your potential book. Finally, I include some valuable resources including books and relevant blog posts.
Are you ready?