How to Write a Business Book
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How to Write a Business Book

An Action-Packed Course from an Award-Winning, Eight-Time Author
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7 students enrolled
Created by Phil Simon
Last updated 6/2019
English
English [Auto-generated]
Current price: $74.99 Original price: $114.99 Discount: 35% off
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This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • The key questions that you need to ask before you start writing your book.
  • How to start the process of researching and, ultimately, writing your business book.
  • How to avoid the mistakes that plague many first-time authors.
  • Tips at each stage of the writing process.
  • The types of content that you’ll need to tell a compelling story in your book.
  • How to anticipate criticisms of your book.
Requirements
  • None. Just a willingness to learn.
Description

Writing a business book can open many professional doors. For starters, it can announce to the world that you're an expert in a particular field. It can result in new business and new opportunities. People may even start to look at you differently. You might hear people say, You did that?

I should know.

Until 2008, I worked as an enterprise systems consultant. In a nutshell, I helped companies implement new technologies.

I was making a good living but something was growing in me that had to come out. I started writing what became Why New Systems Fail, my first of eight books as of now.

As I look back over the past decade, I can truthfully say that writing books transformed my career. New consulting, speaking, coaching, and writing opportunities soon came my way—all because I started putting my thoughts out there. Sure, blog posts helped, but nothing enhanced my credibility like writing full-length texts. For example, take away my books and I never would have landed a job as a full-time college professor.

I'm hardly perfect: I made plenty of mistakes along the way. Still, today I know so much more about writing business books compared to 2008. Now, for the first time, I am sharing my methodology and knowledge on writing compelling business books.

This is the course that I wish that I had taken when I started writing business books..

In this course, I do the following:

  • Help authors identify potential audiences for their books.

  • Define and describe the building blocks of any successful business book.

  • Describe the general types of business books.

  • Disclose my key technology that will make you as productive as possible.

  • Answer the key questions that most first-time writers have. These include whether the thesis of your business book needs to be novel and whether your book needs to contain stories and/or case studies.

  • Tell you how to anticipate criticisms of your book

  • Tell you how to wrap up your business book. Yes, it's better to go out with a bang, not a whimper.

And much, much more.

Apart from the videos, I've created quizzes and exercises that reinforce what you've just learned. They'll also help you frame the idea and audience for your potential book. Finally, I include some valuable resources including books and relevant blog posts.

Are you ready?

Who this course is for:
  • People interested in knowing more about writing a business book.
  • First-time authors who want to know more about the process of writing a business book.
  • Published authors who want to improve their own writing processes.
Course content
Expand all 21 lectures 52:40
+ Part I: The Pros and Cons of Writing a Business Book
3 lectures 05:00

The opening video provides a quick overview of the first part of the course.

Preview 01:06

Can writing a business book open significant professional doors? You bet, but which ones?

Preview 01:19

It's not all puppy dogs and ice cream. Here are some things to think about before you begin the process in earnest.

Preview 02:35
An exercise designed to make you think about what you want to accomplish.
What are your writing goals?
2 questions

This quiz reviews the concepts discussed in this part of the course.

Review: Part I
2 questions
+ Part II: Building Your Book’s Foundation
6 lectures 15:28

This short video provides a quick overview of the second part of the course.

Preview 01:40

If you can't answer these two questions early in the process, then you should hit pause on your book project. You wouldn't build a house without a solid foundation.

Preview 02:50

If you think that your book is for everyone, then think again. No, you can't predict the future. Sometimes books resonate with unforeseen groups of people and individuals. Still, it's wise to consider potential audiences well in advance.

Lecture 2.2: Identifying the Audience for Your Book: Two Essential Questions for
02:03
This exercise will help you focus on the potential market for your book.
Two Key Questions to Ask before Starting
2 questions

No, business books are not all the same. At a high level, they fall into two buckets. In this lecture, I explain them and provide examples of each.

Lecture 2.3: Types of Business Books
02:16

Personal experiences are great, but it's imperative that you look outward when writing 60,000 to 70,000 words.

Lecture 2.4: Research, Part I: Understanding Your Topic
03:19

What other texts on the topic exist—if any? Odds are that at least some books, academic papers, or other publications exist on your topic or at least a similar one.

Doing Your Research
1 question

What should I call this thing? Consider the advice in this lecture when you're titling your text.

Lecture 2.5: Working Titles and Subtitles
03:20

This quiz reviews the concepts discussed in this part of the course.

Review: Part II
2 questions
+ Part III: Writing the Manuscript
10 lectures 29:12

This short video provides a quick overview of the third and meatiest part of the course.

Preview 01:13

It's folly to think that all authors follow the same writing process. Different styles work for different folks. Learn about some common approaches to writing and a mistake to avoid at all costs.

Lecture 3.1: The Writing Process
05:16
Regardless of your choice of word-processing software, using headings is essential when writing any long-form text. Foolish is the soul who doesn't use them.
Familiarizing Yourself with Headings
1 question

From the get-go, it's imperative to write good.

Yes, I'm kidding. Writing well isn't just about using spell check. Ditto for grammar check. Learn some of the basics in this lecture on how to write in a clear and compelling manner.

Lecture 3.2: General Tips for Effective Business Writing
02:50

A quick quiz on mistakes to avoid as you write your manuscript.

Effective Business Writing
5 questions

Technology can be daunting but also extremely helpful when writing your book. In fact, it's downright necessary for you to embrace. In this lecture, I provide some of my favorite tools for facilitating the writing process.

Lecture 3.3: The Dog Ate My Word Document: Tech Tips
03:04
It's wise to decide in advance what tools to use.
How will you use technology to help you?
2 questions

In this lecture, I shatter a common myth: You just sit down, write certain number of words, and finish. In point of fact, as a writer, you're constantly editing but there's a fine line here. You don't want to edit too early in the process.

Lecture 3.4: Writing Is Not a Linear Process
02:09

Do your book's stories, examples, and case studies advance your central thesis? At a high level, your case studies should provide instructive examples or serve as cautionary tales. Ignore this lecture at your own peril.

Lecture 3.5: Research, Part II: Conveying What You’ve Already Discovered
02:22
In this exercise, you'll think about how to find compelling case studies.
Finding Your Case Studies
4 questions

How can you fuse data, studies, and statistics with your case studies? It's a key question.

Lecture 3.6: Moving Beyond Research and Statistics: Story Matters Here
04:29

In this lecture, I ask key questions about your book including:

  • What are the potential benefits of adopting your suggestions?

  • Can organizations expect to save money?

  • Identify new opportunities?

Lecture 3.7: Taking a Step Back: Lessons from Case Studies, Examples, & Research
01:35

Get out ahead of naysayers and critics. In this lecture, I describe how to preempt those who'd take issue with your book's premise and research.

Lecture 3.8: Anticipating Criticisms and Counterpoints of Your Book
02:50
No business book has ever promised the secret to everything and delivered. In this exercise, I want you to think about the potential limitations of your book. Trust me: You are much better off doing this now than after your book hits the shelves.
The Limitations of Your Book
4 questions

Just like pilots, you want to provide the reader with a smooth landing, not a sudden stop. In this lecture, I offer some thoughts about how to end your book and provide your readers with a meaningful call to action.

Lecture 3.9: Wrapping Up Your Book
03:24

This quiz reviews the concepts discussed in this part of the course.

Review: Part III
3 questions
+ Part IV: Course Conclusion and Parting Advice
2 lectures 03:00

In short video, I wrap up the course and thank you for taking it.

Part 4: Outro and Course Conclusion
01:22

Thoughts on an oft-asked question.

Bonus Lecture: How long does my book need to be?
01:38