How to Write a Business Book
- 1 hour on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- The key questions that you need to ask before you start writing your book.
- How to start the process of researching and, ultimately, writing your business book.
- How to avoid the mistakes that plague many first-time authors.
- Tips at each stage of the writing process.
- The types of content that you’ll need to tell a compelling story in your book.
- How to anticipate criticisms of your book.
- None. Just a willingness to learn.
Writing a business book can open many professional doors. For starters, it can announce to the world that you're an expert in a particular field. It can result in new business and new opportunities. People may even start to look at you differently. You might hear people say, You did that?
I should know.
Until 2008, I worked as an enterprise systems consultant. In a nutshell, I helped companies implement new technologies.
I was making a good living but something was growing in me that had to come out. I started writing what became Why New Systems Fail, my first of eight books as of now.
As I look back over the past decade, I can truthfully say that writing books transformed my career. New consulting, speaking, coaching, and writing opportunities soon came my way—all because I started putting my thoughts out there. Sure, blog posts helped, but nothing enhanced my credibility like writing full-length texts. For example, take away my books and I never would have landed a job as a full-time college professor.
I'm hardly perfect: I made plenty of mistakes along the way. Still, today I know so much more about writing business books compared to 2008. Now, for the first time, I am sharing my methodology and knowledge on writing compelling business books.
This is the course that I wish that I had taken when I started writing business books..
In this course, I do the following:
Help authors identify potential audiences for their books.
Define and describe the building blocks of any successful business book.
Describe the general types of business books.
Disclose my key technology that will make you as productive as possible.
Answer the key questions that most first-time writers have. These include whether the thesis of your business book needs to be novel and whether your book needs to contain stories and/or case studies.
Tell you how to anticipate criticisms of your book
Tell you how to wrap up your business book. Yes, it's better to go out with a bang, not a whimper.
And much, much more.
Apart from the videos, I've created quizzes and exercises that reinforce what you've just learned. They'll also help you frame the idea and audience for your potential book. Finally, I include some valuable resources including books and relevant blog posts.
Are you ready?
- People interested in knowing more about writing a business book.
- First-time authors who want to know more about the process of writing a business book.
- Published authors who want to improve their own writing processes.
The opening video provides a quick overview of the first part of the course.
Can writing a business book open significant professional doors? You bet, but which ones?
It's not all puppy dogs and ice cream. Here are some things to think about before you begin the process in earnest.
This short video provides a quick overview of the second part of the course.
If you can't answer these two questions early in the process, then you should hit pause on your book project. You wouldn't build a house without a solid foundation.
If you think that your book is for everyone, then think again. No, you can't predict the future. Sometimes books resonate with unforeseen groups of people and individuals. Still, it's wise to consider potential audiences well in advance.
This short video provides a quick overview of the third and meatiest part of the course.