
This lecture walks you through the full structure of the course so you know exactly what’s coming. You’ll understand how each section fits together and how to navigate the content efficiently. It’s designed so you can follow step-by-step or jump to what you need without feeling lost.
In this lecture, you’ll learn how to access the companion website used throughout the course. It includes all supporting pages, tools, and additional YouTube resources beyond the videos. You’ll see exactly where to find everything so you can follow along easily.
This lecture explores whether vlogging is still worth pursuing in today’s AI-driven landscape. You’ll learn what a vlog really is and how it fits into modern content creation. It also breaks down why vlogging still works and where the opportunities are.
Here, you’ll define what your channel could be about based on your interests, knowledge, and motivation. You’ll go through practical exercises—using AI or manual methods—to generate ideas. By the end, you’ll have clear direction on a channel concept that suits you.
This lecture breaks down the common mistake of overbuying gear when starting out. You’ll learn how to match your equipment to your content style instead of guessing. By the end, you’ll know how to start simple—even with just your phone.
Explore different camera options including DSLRs, action cameras, and smartphones. You’ll understand the pros and cons of each based on your content style. This helps you choose the right camera without overspending.
This lecture introduces AI tools that can generate video content for you. You’ll see examples for creating clips or full videos using AI and stock footage. It’s a powerful option if you want to create content without filming everything yourself.
earn how lighting can dramatically improve your video quality. This lecture covers options like natural light, ring lights, and softboxes. You’ll understand what works best for different setups and budgets.
This lecture covers different microphone options and when to use them. From built-in mics to lapel and mounted microphones, you’ll learn what suits your setup. Clear audio is essential, and this helps you get it right.
Get an overview of popular video editing software options available today. This lecture covers tools for beginners through to more advanced creators. It helps you choose the right software based on your needs.
Understand what laptop specs you need for editing videos efficiently. This lecture explains how to avoid lag, slow rendering, and playback issues. You’ll know what to look for before investing in a device.
Learn where to find free and paid stock footage for your content. This lecture explains where and how to find these. It’s a useful tool to enhance your videos without filming everything yourself.
This lecture covers different ways to source music for your videos. You’ll explore AI-generated music, licensed tracks, and free options like the YouTube Audio Library. It also explains copyright basics to keep your channel safe.
Discover additional equipment that can improve your filming setup. This includes tripods, mounts, and other useful accessories. These small additions can make a big difference in your workflow and video quality.
This lecture introduces the planning phase and why it’s potentially critical for long-term success. You’ll understand how proper planning saves time and can improve results/clarity. It also outlines what’s coming up in this section.
In this lecture follow along with exercises to work out who your ideal viewer is for your channel/niche. Use this information to guide all future decision making regarding content, tone, design and more to ensure you are targeting the right viewer(s) every time.
Let's discuss options for how to research your niche for content ideas and to investigate what is already working in your niche for inspiration and guidance.
This lecture helps you create a simple but effective brand aligned with your niche. You’ll learn how to define your visual style and messaging. By the end, you’ll have a basic branding board to guide your content.
Explore different video styles within your niche and what audiences expect. This lecture helps you identify formats, pacing, and presentation styles that work. You’ll begin shaping your own approach to content creation.
This lecture walks you through an exercise to map out your first batch of content. You’ll create a rough plan of 30 video ideas to build momentum. It removes guesswork and helps you stay consistent early on.
Compare using AI tools versus manual research when planning your content. This lecture breaks down the strengths and limitations of both approaches.
An introduction to this section and let's go over what is needed to film a vlog, starting way before we even pick up a camera.
In this lecture, you’ll see how to plan a video using a simple, structured template. This makes filming more organised and ensures you capture everything you need. It also sets you up for a much smoother editing process.
In this lecture, you’ll follow along as the video is filmed in real time using the plan created earlier. You’ll see how shots are chosen, framed, and captured with the final edit in mind. This gives you a clear understanding of what filming actually looks like in practice.
Watch the full editing process as the video is put together step by step. You’ll see how music, simple text, and structure bring everything to life. Because the video was planned properly, the editing process becomes much faster and easier.
See the video we created from planning, filming, editing through to result.
Learn how to create a thumbnail using AI tools to package your video effectively. This lecture shows you how to quickly generate eye-catching visuals.
This lecture explains why YouTube is such a powerful platform for long-form content. You’ll see how videos can be repurposed across other platforms. It sets the foundation for why this approach could works long term for you.
Get an overview of everything that goes into creating a successful video for this section. This includes topics, thumbnails, titles, structure, and more. It prepares you for the detailed breakdowns in the lectures ahead.
Learn how to select strong video topics that fit your niche and audience. This lecture includes practical exercises to help generate ideas. You’ll avoid guesswork and create content with purpose.
Discover how to test multiple thumbnails on YouTube. This lecture shows how A/B testing works inside YouTube. You’ll learn how to optimise thumbnails based on performance.
This lecture focuses on creating effective, engaging video titles based on your niche. You’ll learn how to align titles with your niche and audience expectations. It also covers how to test different variations.
Understand what makes a strong hook from other video examples and why it’s critical for retention. This lecture shows how other creators capture attention immediately and what’s needed.
Learn how to guide viewers through your content with a clear roadmap. This helps set expectations and keeps people watching. It’s a simple but powerful retention technique.
This lecture gives you a repeatable structure for your videos. It breaks content into simple, easy-to-follow sections. You can use this as a template for all future videos.
Explore how editing pace and style vary across different niches. This lecture helps you match your editing to audience expectations. It ensures your videos feel natural and engaging.
Learn how to create effective video descriptions using AI tools. This lecture focuses on clarity, keywords, and usability. It helps improve discoverability without overcomplicating the process.
This lecture explains the role of tags in modern YouTube. You’ll learn how to generate them using AI and when they’re useful. It also clears up common misconceptions about their importance.
Learn how and when to use cards within your videos. This lecture shows how to guide viewers to more of your content. It’s a simple way to increase engagement and retention.
This lecture explains how to use end screens effectively. You’ll learn how to suggest the right content at the right time. It helps keep viewers on your channel longer.
Discover how to use analytics to choose the best time to upload. This lecture explains how timing can potentially impact early performance. You’ll learn how to make data-driven decisions.
Learn how subtitles and dubbing work on YouTube. This lecture explains how YouTube handles these features. It’s an easy way to reach more viewers globally.
A quick chat exploring the pros and cons of promoting your videos on other platforms. This lecture helps you decide if social media fits your strategy.
This lecture introduces tools designed to optimise your YouTube content. You’ll see examples and understand their strengths and if they fit your goals.
This lecture explains the difference between personal and brand YouTube accounts. You’ll learn the pros and cons of each option. This helps you choose the right setup before creating your channel.
Step-by-step, you’ll learn how to create your YouTube channel from scratch. This includes setting up your account and getting everything ready. It’s a simple walkthrough to get you started.
Get familiar with YouTube Studio and where everything is located. This lecture shows you the dashboard, key sections, and tools available. It helps you confidently navigate your channel backend.
Learn how to create a channel banner and profile picture using AI tools. This lecture covers sizing, layout, and uploading your visuals. You’ll quickly give your channel a professional look.
This lecture shows you how to generate a clear, optimised channel description using AI. You’ll learn what to include and how to position your content. It helps viewers and YouTube understand your channel.
Learn how to customise your channel’s home tab for new visitors. This lecture explains how to organise content and create a strong first impression. It helps guide viewers to your best videos.
This lecture walks you through the monetization section on a new channel. You’ll understand the requirements and what you need to achieve. It helps you prepare ahead of time for joining the partner programme on YouTube.
Understand how copyright and fair use work on YouTube. This lecture explains what you can and can’t use in your videos. It helps you avoid common mistakes and protect your channel.
Learn how creators earn money from ads on their videos. This lecture breaks down CPM, RPM, and how advertisers pay for views. You’ll also see real examples to understand how ad revenue works.
Discover how channel memberships work and how creators generate recurring income. You’ll also see examples of successful membership setups on existing channels.
Understand how live streams and videos can generate income through fan contributions. This lecture explains Supers and gifts.
Learn how to connect merchandise or products directly to your channel. We’ll explore how the shopping feature works and how it appears on videos. You’ll also see examples of creators using this effectively.
This lecture explains how Brand Connect works. You’ll learn what a media kit is and how to position yourself for partnerships the the automatically generated Media kit inside YouTube studio. Ideal for preparing for future sponsorship opportunities.
Explore how creators raise money for causes directly through their content. This lecture covers YouTube’s giving features and how they appear on videos.
Learn how affiliate links work and how to earn commission from products you recommend. We’ll cover where to place links. Includes real-world examples of affiliate strategies.
Understand how creators align with brands for deals independently of YouTube’s built-in tools.
Discover how creators sell their own products through their channel. A powerful way to build long-term income if your channel niche dictates this an option with selling your own products.
This lecture is a complete, step-by-step demonstration of uploading a video to YouTube. You’ll follow the entire process from selecting your file, adding title and description, and configuring settings, through to monetisation, visibility, and final checks. By the end, you’ll understand exactly how to publish or schedule a video with confidence.
This is a short closing lecture to wrap up the course. A quick thank you for completing the content and taking the time to go through everything.
This course is a complete beginner-friendly guide to creating a YouTube vlog. It teaches you not only how YouTube works, but also how to plan, film, edit, and publish videos step-by-step.
As well as YouTube theory (planning, research and suchlike) this course also includes practical examples—you’ll see a real filming video, real editing, and real decision-making in action so you understand the thought process when you are out filming, planning and editing.
You’ll also learn how to combine YouTube strategy with modern tools like AI, while keeping things simple, realistic, and focused.
What You’ll Learn
By the end of this course, you will be able to:
Choose a channel idea based on your interests and strengths
Research your niche and find content ideas
Plan videos (+ video template)
See how to film a simple vlog (what to shoot, how to think, how to structure shots)
See a simple edit based on our plan and filming
Create thumbnails, titles, and packaging
How to upload to YouTube step by step
Understand the different ways to generate revenue inside YouTube
See filming equipment options - cameras, lighting, audio, Ai and more
Course Sections Overview
This course is structured into clear, progressive stages:
Getting Started with YouTube & Vlogging
Understand the platform, what vlogging is, and choose your channel direction.
Equipment & Tools for Filming
Learn what gear you could need (and what you don’t), from phones to cameras, audio, lighting, and editing tools.
Planning Your YouTube Channel
Research your niche, define your brand, and map out your first video ideas.
Creating Your First YouTube Video (Real Example)
Watch a full video being planned, filmed in real time, edited, and packaged.
YouTube Video Strategy & Structure
Learn hooks, retention, titles, thumbnails, descriptions, and how to structure videos with a video template you can use
Setting Up Your YouTube Channel
How to create and customise your channel, step by step (beginner)
YouTube Revenue & Monetisation
Explore the different income streams inside YouTube Earn tab including ads, memberships, sponsorships, affiliate links, and products.
Uploading Your First Video
Step-by-step walkthrough of uploading and optimising a video inside YouTube.
Included: Site Access & Learning Resources
As part of this course, you also get access to a dedicated learning site that is used throughout the training.
Inside you’ll find:
Full supporting course pages that match each section
Practical exercises to apply what you learn
Downloadable templates and planning tools
AI prompts for ideas, scripts, and optimisation
Extra YouTube training content beyond the course videos
This site is referenced throughout the course so you can follow along step-by-step and build your channel in real time.
Who This Course Is For
This course is ideal if you:
Are a complete beginner to YouTube
Want to start a vlog channel but don’t know where to begin
Want to understand both strategy and practical filming
Enjoy learning by seeing real examples
What You’ll Have by the End
By the end of this course, you will have:
A YouTube channel idea and direction
An understanding of how to plan and create videos
A fully set-up YouTube channel ready to publish content
Most importantly, you’ll understand how to go from idea → planning → filming → editing → uploading in a real, repeatable system you can use again and again.
Please note: if you are enrolled in any of our other YouTube courses, you may notice that certain lectures covering shared foundational topics are duplicated within this course. While the core content, subject focus, and teachings of each course are unique, some common topic areas may utilise the same supporting lectures across multiple courses.