How to Use Verbal Success Stories to Get Executive Attention
What you'll learn
- Explore why you should use verbal success stories.
- Discover how you can leverage success stories to prove your worth.
- Identify key steps to creating a high impact story.
- Discover the best words to use to introduce your story.
- Recognize examples of success stories that capture attention.
- Gain insight how to get executives to open up and share.
Requirements
- No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.
Description
A well-crafted verbal success story that ends with measurable results is the most powerful influence tool in today’s selling world. However, for your benefit, it is seldom used. Stories, when done well, capture our imagination and attention. They break our preoccupation and demand our attention and interest. An effective third-party story will easily and instantly present you as a valuable asset, and stories are remembered long after the meeting has ended. So, if you want to be remembered after the meeting, become a great story teller.
If you tell a story about you and your accomplishments, most executives will tune out because it’s bragging. However, when you tell a story about what someone else said about you, then it’s believable. In this session, we explore why success stories are important and how to create stories that will immediately change a negative perception into a powerful reason to meet with you.
This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.
Who this course is for:
- Anyone interested in Business Management, Marketing and Sales or related fields.
Instructors
- 4.1 Instructor Rating
- 23,760 Reviews
- 74,320 Students
- 323 Courses
Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.
Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.
Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.
- 4.2 Instructor Rating
- 349 Reviews
- 1,340 Students
- 3 Courses
Stepp Stevens Sydnor is a trusted sales and business leadership expert. Stepp is an advisor, author and crowd-pleasing speaker. Over the past sixteen years, Stepps training solutions has helped companies stay ahead of their competition by re-thinking, measuring and improving their personal best. Highly engaging, Stepp’s interactive presentations help participants change their belief systems to reach higher sales and leadership goals in white-hot competitive markets. (see testimonials below)
Stepp is the founder of Stepp Sydnor Training Solutions, a business consulting firm based in Rockwall, Texas. Along with his seminar series, he has authored numerous articles on improving sales, leadership and relationship skills. He is also the author of Survive or Thrive? Creating the Life You Want Out of the Life You Have, this book and workbook is an inspirational guide to navigating life’s turnarounds.
Stepp brings over 30 years of consulting and corporate experience to his speaking and writing engagements. Clients range from best-in-class consulting companies for financial, technology, manufacturing and consulting industries i.e. McKinsey Consulting to such high-profile public-sector organizations as First Bank, Prosperity Bank, Grand Bank Dallas, Kelly Community Federal Credit Union, Time Warner Cable, PricewaterhouseCoopers, Cox Communications, UT Health Center, Hood Packaging USA, Comcast Cable, Computerland, and Sam’s Club look to Stepp to help improve communication, cooperation, commitment and revenue performance. Stepp’s proven tools, fresh tips and best practices, gleaned from real-world situations, help seminar participants “get the cure” for lackluster performance—to build a renewed work culture and dynamic sales team that can thrive in any market.
He has authored and developed several seminars including:
1. The Power of Communication, Cooperation, and Commitment – Team building and understanding how three learned behaviors are affecting personal and company performance.
2. Coaching Style Leadership – Understanding the difference between traditional leadership and coaching leadership styles.
3. Smart Sales Management – Proactive sales management and processes.
4. Smart Prospecting and Networking.
5. Smart Selling Outside Sales and Inside Sales.
6. 2MeetingClose - Sales Meeting Mastery Program