How To Use Twitter To Build Authority In Your Market Sector
Even if you have been using Twitter for some time the ideas within this course will help you become more efficient and productive in your use of Social Media.
This course consists of 17 Lectures with over 2 hours and 20 mintues of video, which takes you through the principals used in building yourself up as an authoritative figure within your market sector on Twitter.
During this series we will learn how to identify your target market, create a professional Twitter profile and find content to share. Then you will learn how to combine all of these into an efficient and effective strategy using freely available online tools.
At the end of this course you will have created a semi-automated system that will allow you to curate content around your area of expertise and share it with your target audience all day whilst you work. You'll also learn how to engage with your audience, monitor the social space and measure the effectiveness of your social media strategy.
You will learn how to:
- Identify your area of expertise
- The tools required to manage a business Twitter account
- Perfecting your profile
- Where to find content to share
- How to put them together
- Looking for opportunities to engage
- Taking it mobile
- Growing follower numbers
- Twitter chats
- Monitoring & Measurement
Who is this course for?
This course is suitable for business owners, marketers, PR professionals, sales representatives, consultants and anyone else that would like to be able to use Twitter to promote themselves or their business.
Get in touch with me via Twitter @SeanClark if you have any questions.
- Course Contents
- The Why & The What
- The Tools
- Google Reader & BufferApp
- Finding Content
- Putting It Together
- Growing Followers
- Twitter Chats
- Monitoring & Measurement Part 1
- Monitoring & Measurement Part 2
- Taking It To The Next Level
- Tools, Resources & Websites Used During This Course
Sean Clark has spent more than a decade studying the ever-changing realm of Web-based technologies. Sean now provides Coaching and Business Strategies for companies wishing to take advantage of the popularity of Social Media through his own company.
Employing advanced applications of social media, marketing, and e-commerce to turn boardroom ideas into expertly executed online strategies. The results? His annual average online sales increase over his last two positions is more than 192%.
Sean has not only dramatically increased sales, but also maintained this growth year after year through tumultuous markets and rising competition. As the Director of E-commerce for Bennetts Retail Ltd., Sean created new online brands, implemented a new pricing strategy, and integrated third party portals to consistently raise online sales - from £100k in 2002 to £12 million in 2007 - a 12,000% increase in just 5 years.
Then, as the Head of Web Operations for Adnams Plc, using the same methodologies paired with social media to increase online sales. Seeing more than a 185% year on year growth, whilst extending the company’s customer rapport into a virtual face accessible online.
Leading the online presence for a company as established and diversified as Adnams pairs perfectly with Sean’s depth of expertise and constant adaptation of emerging methods and technologies. He continues to employ as many routes as possible to maintain an earned rapport, deliver the highest echelon of product and service, and focus on what’s most important: Adnams’ loyal customers.
Outside of the office - when not brainstorming new ideas - Sean is likely to be spending time with his beautiful wife and three daughters, playing golf or applying critical thinking skills to a challenging game of chess. A passion he has held since an early age, and which has led to his adjoining role as the Vice President of the British Federation for Correspondence Chess.