How to Use Snapchat for Business

Explore how Snapchat works as an app for sending photos and videos, featuring self-destructing messages after 10 seconds and unopened messages deleted after 30 days, with stories as an exception.

Explain why Snapchat benefits business with personal one-to-one messages that demand undivided attention, enabling brands to repurpose shareable content inside the app and reach customers directly.

Swipe from the opening screen to access your Snapchat contacts and view your friends. Add or remove friends, connect phone contacts, invite via SMS, and search by username.

Learn how to open and view Snapchat messages, including color-coded boxes for snaps and stories, using press-and-hold to view and manage countdowns so messages don’t disappear.

Explore Snapchat's advanced options: font settings, smart and visual filters, caption adjustments, and 24-hour replay for business promotions.

Use Snapchat content strategy part two to drive in-store traffic with surprise discount coupons and secret menu promotions, redeemable at checkout with a keyword.

Explore snapchat content strategies for business through contests that boost engagement. Leverage first-to-respond wins, screen-grab campaigns with hashtags, and friend referrals to grow your audience.

Examine bonus snapchat strategies, including a welcome multi-snap sequence with exclusive content and a points system, leading to a website visit and code entry 'happy snap'.

Use humor to connect with Snapchat audiences and subtly promote products, leveraging simple visual effects and doodling to reinforce your brand message.

Discover how Snapchat stories create a 24-hour rolling narrative by compiling snaps viewable by friends, delivered to their inbox and freeing you from the 10-second snap limit for richer content.

Thank participants and connect with Andrew McCarthy, a social media consultant and author of 500 social media marketing tips, for practical Snapchat business tips, tutorials, and reviews.