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30-Day Money-Back Guarantee

This course includes:

  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Social Media Marketing Instagram Marketing

How to Use Instagram for Business

Learn expert Instagram marketing strategy to engage with customers, drive traffic to your website, and increase sales.
Rating: 3.7 out of 53.7 (134 ratings)
2,437 students
Created by Andrew Macarthy
Last updated 9/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn the basics of using Instagram.
  • Learn how to snap irresistible Instagram photos.
  • Learn how to record compelling Instagram videos.
  • Learn content strategies that audiences on Instagram love.
  • Learn about Instagram Direct and how to utilise it for business.
  • How to Sell Products on Instagram
  • Learn how to attract, grow, and maintain a strong Instagram following.
  • Learn how to manage multiple Instagram accounts and comments in bulk.
  • Learn how to track and analyse your progress on Instagram.
  • Learn how to host successful contests on Instagram.
  • Learn how to schedule posts for uploading to Instagram.
  • Learn how to advertise on Instagram, with examples and best practices

Requirements

  • No prior knowledge of Instagram required.
  • Smartphone or tablet device

Description

"Worth every minute i spent watching! This course was very informative. Full of great information that was simply displayed and explained. Enjoyed that it was more in-depth than most 'How To's'."

"WOW. This was a real gem of information. I was very impressed with the way this tutorial explained the process from start to finish in a clear and concise manner."

"This is an excellent course giving really clear instruction as to how to use instagram and why you should be doing so. Have learned so much in such a short time. Thanks Andrew for this excellent course."

"This was very well presented - I had to take many notes. There are a wealth of resources."

"Great how-to training - I was very impressed by the detail of this course..."

And I could go on – but these are all real student reviews and you can read them yourself at the top of this page.

Why should you enroll?

This course provides detailed knowledge about how individuals and businesses of any size and in any sector can use Instagram, as part of a successful marketing strategy.

Through narrated video, images, step-by-step instructions and dozens of real-life examples, you will learn how to use and master the Instagram mobile app, create content that your audience will love, attract and maintain a strong Instagram following, and how to track your progress.

If you would like to harness the power of Instagram and its hundreds of millions of users to grow your audience, engage with customers, and encourage an increase in sales, this is the course for you.

Who this course is for:

  • Business owners and marketers
  • Entrepreneurs
  • Startups

Course content

16 sections • 39 lectures • 2h 40m total length

  • Preview00:42
  • Preview02:14

  • Preview01:55
  • Preview01:37
  • Preview07:29

  • Installing and signing up to Instagram
    01:54
  • How to optimise your Instagram profile
    01:51

  • Photo-taking basics
    01:04
  • Photo-taking options
    04:19
  • Advanced photo-taking strategy
    03:39

  • Video recording basics
    02:03
  • Video recording options
    03:09
  • Advanced video recording strategy Part 1
    06:51
  • Advanced video recording strategy Part 2
    02:22
  • How to utilize the Hyperlapse app for Instagram marketing
    05:27

  • Optimising your Instagram descriptions
    02:56
  • Harnessing the power of hashtags
    03:18
  • The benefits of tagging
    02:17
  • The power of geo-tagging
    01:54

  • Content strategy overview and guiding principles
    02:52
  • Inspiration from Instagram Ad Guidelines
    05:56
  • Awesome content strategy Part 1
    06:14
  • Awesome content strategy Part 2
    05:55
  • How to Use New Instagram Explore & Search to Grow Your Business
    03:28
  • Awesome content strategy Part 3
    06:41

  • Selling products on Instagram strategies
    05:36

  • What is Instagram Direct?
    03:08
  • Instagram Direct content strategies
    06:30

  • Instagram contests: benefits, contest types, and expert strategy
    08:04
  • Instagram contests: setup, promotion, and follow-up strategy
    06:03
  • Instagram contests: giveaways for physical locations and Instagram Direct
    03:39

Instructor

Andrew Macarthy
Social media consultant and bestselling Amazon author.
Andrew Macarthy
  • 4.0 Instructor Rating
  • 166 Reviews
  • 2,833 Students
  • 2 Courses

I'm Andrew Macarthy, a social media consultant based in Swansea, Wales, in the UK. I am the author of 500 Social Media Marketing Tips , the Amazon Web Marketing #1 Bestseller for the Kindle e-book platform, and in paperback.

Through my book, blog, video tutorials, and consultancy work, I have helped thousands of individuals and businesses to build, grow, and maintain a great social media strategy. I'd love to help you too!

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