How to Use Genre to Sell More Books

Understand genre, what it is for and how to use it, so you readers will both find, buy and love your book.
Free tutorial
Rating: 4.6 out of 5 (42 ratings)
3,533 students
37min of on-demand video
English [Auto]

How authors and publishers use genre to reach readers
How authors use genre creatively, to enrich the experience for readers


  • It helps if you know the basics of novel writing.
  • It helps if you have a rudimentary author's knowledge of traditional publishing and self-publishing


There's a lot more overlap between creating a great story and marketing a book to readers and publishers than most book creators are prepared to admit.

Genre is probably the single biggest factor in satisfying two critical requirements of a successful book:

  1. That the readers who are going to love the book can find out it exists

  2. That the readers' expectations are met, in a way that makes them want to come back for more.

This short course will teach you the two primary reasons why genre exist, and by giving you access to the underlying principles, enable you to leverage not just the idea of genre, but also some of the most important principles in generating quick and effective reader satisfaction.

One of these lessons is an outline of how to teach yourself what you absolutely have to know about the genre of your own work - not just how to describe it correctly, but how to describe it for readers, agents and publishers, to be sure you reach your audience as quickly as possible.

In this course, I'm using a mixture of knowledge and experience about sales and marketing that I've accumulated during my career as a writing coach, and linking it to the creative process.

This course is free because I think it's a great complement to any of my other courses.

So whatever reason you have for telling stories, whatever reason you have to become an author, to write fiction; whether you want to self-publish your novel or you want to find an agent or publisher, this course will help you not only to sell it, but to conceive and write your book.

Who this course is for:

  • People who have written, are writing, or want to write a novel


Literary Editor and Story Development Expert.
Harry Dewulf
  • 4.5 Instructor Rating
  • 632 Reviews
  • 6,162 Students
  • 15 Courses

I've spent the last 10 years working with authors to get their books ready for publication, and then getting them published in the new e-book/e-reader/print-on-demand market. Some of my authors have gone on to get publishing contracts, and others are both traditionally and self published, including multi-award-winner Kary English.

My regular clients rely on me to understand and stimulate their creative process. We work together from development of the first story idea , through the drafting, redrafting and editing, right up to packaging and book launch; or they call me in at whatever stage they need me.

Top companies trust Udemy

Get your team access to Udemy's top 25,000+ courses