How to Use Genre to Sell More Books

Name: How to Use Genre to Sell More Books
Rating: 4.6 (59 reviews)

Understand genre, what it is for and how to use it, so you readers will both find, buy and love your book.

Created byHarry Dewulf

Last updated 1/2019

English

What you'll learn

How authors and publishers use genre to reach readers
How authors use genre creatively, to enrich the experience for readers

Course content

1 section • 7 lectures • 37m total length

Introduction2:30
A brief description of the goals and purpose of this course. It's different from my other courses; although the content is critical to marrying creativity and saleability, this is neither a purely conceptual, nor a purely creative course.
The Problem of Genre6:29
How genre is a vampire? Possibly. But if so, in a good way.
Genre is a double-edged sword. Learn how to cut both ways.
The Story of Genre6:45
A story about what genre is for, for the reader. Get yourself into the mind of a reader who is looking for the book they want to read next, in order to understand how to ensure the right reader finds your book.
Practical Solutions4:30
How to choose your approach to genre during the creative process, and while drafting your book.
Learning Genre5:14
A practical approach - that you can put into action immediately - to learn about genre, and in particular, the genres and subgenres that apply to your writing.
Bonus: Story has Genre8:40
An unscripted bonus lesson with some important thoughts about genre that were buzzing around my head after working on this course. And also the course was 1 minutes and 20 seconds too short! So watch this, and find out what was really the very first Science Fiction story.
Conclusion and Summary2:55
Answers to the last two questions (the first two were asked and answered at the start) that ensure you are never again anxious or doubtful about genre.

Requirements

It helps if you know the basics of novel writing.
It helps if you have a rudimentary author's knowledge of traditional publishing and self-publishing

Description

There's a lot more overlap between creating a great story and marketing a book to readers and publishers than most book creators are prepared to admit.

Genre is probably the single biggest factor in satisfying two critical requirements of a successful book:

That the readers who are going to love the book can find out it exists
That the readers' expectations are met, in a way that makes them want to come back for more.

This short course will teach you the two primary reasons why genre exist, and by giving you access to the underlying principles, enable you to leverage not just the idea of genre, but also some of the most important principles in generating quick and effective reader satisfaction.

One of these lessons is an outline of how to teach yourself what you absolutely have to know about the genre of your own work - not just how to describe it correctly, but how to describe it for readers, agents and publishers, to be sure you reach your audience as quickly as possible.

In this course, I'm using a mixture of knowledge and experience about sales and marketing that I've accumulated during my career as a writing coach, and linking it to the creative process.

This course is free because I think it's a great complement to any of my other courses.

So whatever reason you have for telling stories, whatever reason you have to become an author, to write fiction; whether you want to self-publish your novel or you want to find an agent or publisher, this course will help you not only to sell it, but to conceive and write your book.

Who this course is for:

People who have written, are writing, or want to write a novel