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Facebook Marketing: Facebook Groups for Small Business

Name: Facebook Marketing: Facebook Groups for Small Business
Rating: 4.5 (73 reviews)

Your small business guide to getting more clients and making more sales using Facebook groups

Created byHelen Lindop

Last updated 11/2017

English

What you'll learn

Discover how to participate effectively in Facebook groups in order to get more clients and sales.
Learn how to design, set up, manage and moderate your own Facebook group in order to get more clients and sales.
Understand how to use your activity in groups to build your email marketing list.
Follow the action steps in the course as you set up your own group based on your own marketing goals, create valuable content and find group members and administrators.

Course content

8 sections • 42 lectures • 1h 51m total length

Welcome!1:09
Welcome to the course!
Introducing your instructor, Helen Lindop1:27
Find out more about your instructor, Helen.
How I can help you with this course0:19
This lecture explains how to get help with this course.
What are Facebook groups?3:36
By the end of this lecture you'll understand what Facebook groups are and some of the ways you can use them.

Section 2 introduction1:48
Introducing section 2.
How to generate leads from Facebook groups2:46
How I've set up my own Facebook page and profile to generate leads from groups
How to create a Facebook Page0:13
If you don't already have a Facebook page, this lecture shows you where to find the instructions to set one up.
How to set up your Facebook page for marketing in groups5:07
By the end of this lecture, you'll know how to set up your Facebook page to support your marketing activity in groups.
How to create your lead magnet8:24
A lead magnet is an attractive and relevant free resource that you give away in exchange for a prospects email address. This lecture shows you how to create one quickly and easily.
An overview of setting up your mailing list3:22
This lecture is an overview of how to set up your mailing list so you can automatically deliver your lead magnet in exchange for prospects' email addresses.
Section 2 review2:00
A review of section 2.

Section 3 introduction0:32
An introduction to section 3.
Marketing in Facebook groups: How it works8:39
This lecture explains how to use Facebook groups for marketing.
How to find a good group...it's not as easy as it sounds!4:30
Many of the groups on Facebook are not very effective for marketing purposes. This lecture gives the features of good groups and suggests some ways you might find them.
What are Facebook's rules?2:38
Don't risk investing time and effort in Facebook and then getting blocked or banned for breaking the rules! The lecture shows you how to to stay on the rigth side of Facebook's rules.
Facebook pages vs Facebook groups4:54
Should you use a Facebook group, a Facebook page or maybe even both? This lecture explains the pros and cons of pages and groups.
Should you become Facebook friends with business contacts?3:03
The people you 'meet' in Facebook groups may want to become your Facebook friend. This lecture explains whether this is a good idea or not and what to consider if you decide to go ahead.
Useful links for section 30:03
Links mentioned in this section in a 'clickable' format.
Update: Facebook no longer allowing you to post into groups from 3rd party apps0:18
Update: New features for Facebook's 'For Sale' groups0:45
Facebook have added new features for people who buy and sell in groups.
Section 3 review2:00
A review of section 3.

Section 4 introduction0:30
Introducing section 4.
How to decide the subject and goals for your group11:54
It's important to have clear goals for your group if you want your group to benefit your business. This lecture explains how to decide on the subject of your group and define your goals for the group.
Designing your group4:50
This lecture covers the main features of your group such as its name and cover image, plus how to choose these features.
How to create your group2:34
This lecture demonstrates how to set up your Facebook group.
Useful information and links for section 40:47
Links mentioned in the section 4 lectures in a 'clickable' format plus links to useful tools for creating images and an example of a group goal where you can fill in the blanks.
Section 4 review2:00

Section 5 introduction0:26
An introduction to section 5.
What is your role as group administrator?3:22
This lecture explains what an effective group administrator does.
Managing group membership2:13
In this lecture you'll discover how and and when to add and remove people from groups.
How to find group members3:53
How to find new members for your group.
Facebook group rules for you to copy and paste1:41
Save time on creating your own group rules by copying and pasting the rules in this lecture and editing them to suit your group.
Section 5 review2:00
Review of section 5.

Section introduction0:33
An introduction to section 6.
Getting started with group content3:24
You need more than just conversation if your group is to be successful. You need content, too! This lecture looks at simple and quick ways to add vlauable content to your group.
Ideas for group events3:47
Once you've got to grips with simple group content, you'll be ready to take it to the next level. This lecture covers more advanced content such as events and hangouts.
Using Facebook Live in groups5:25
You can now broadcast live in your group! Here's how to do it.
Section 6 review2:00
Section 6 review.

Requirements

You'll need to have had at least a little experience of marketing your business online, even if that wasn't as successful as you'd hoped!
You'll need to be starting or already running a micro business (0- 9 employees)

Description

"Information of this calibre is hard to find; Helen is an expert and a very generous one too! Mailing lists, lead magnets this is like a mini degree in Facebook marketing." Claire G

Tired of spending precious time on your Facebook page when only a handful of people ever get to see what you've posted?

(Course updated November 2017)

Over the last few years it's become a huge challenge for a small business to get their Facebook page posts seen by the people who have liked their page.

One solution is to pay for Facebook advertising, but many small business owners don't...

- Have the skills to do that effectively, or

- The time to learn how to do it right, or

- The budget to outsource it to a consultant.

And even if they can do one of those things, they want to keep their ad budget as low as they possibly can. And who can blame them?

If you're nodding your head in agreement, you'll want to seriously consider using Facebook groups for marketing. Here's why:

- Posts in Facebook group posts are far more likely to appear in member's feeds compared to posts on a Facebook page.

- If you do it right, you can use a Facebook group to build trust, grow relationships and position yourself as the go-to expert.

- You're not just promoting a product, you're building a community of fans who will tell each other how great your product or service is and invite their friends too.

But it's not as easy as it sounds. As an administrator of several Facebook groups for small business owners, I know first-hand how many of them go about their marketing in precisely the wrong way.

Far from bringing in new clients and sales from Facebook groups, they annoy people, risk having their Facebook account closed for engaging in commercial activity where it isn't allowed or simply waste their marketing efforts on techniques that don't work.

Take this course and I'll show you how to use Facebook groups for marketing the right way, including:

- What to post and how to interact in other people's Facebook groups to benefit your business

- How to design and set up your own Facebook group so that it leads to new clients and sales

- How to quickly and easily create content for your own group so that you delight your existing members and attract new ones

- How to be the group member and the group administrator that everyone loves

- How to set up your Facebook group, profile and pages so that you can build a mailing list from your activity in groups

Taught by social media marketing trainer Helen Lindop, this is a practical course with action steps throughout. If you follow the steps you'll have your own Facebook group set up and running by the end of the course.

Join this course now and your business won't be invisible on Facebook any more!

#facebook #facebookmarketing #facebookgroups #facebookforbusiness

Who this course is for:

If you are frustrated by posting updates on your Facebook page that hardly anyone who likes your page ever gets to see, then this course is for you.
This course is for you if you're a micro business owner (0-9 employees) who has a little experience of using Facebook for marketing but you are struggling to get clients or sales from it.
This course is also for you if you're already participating in Facebook groups but aren't seeing any business results for your efforts.
This course is for you if you're ready to implement what you learn as you work through the course.
This course isn't for you if you've never used Facebook before.
If you're a competent social media user for personal use but have never used it for marketing then this course may be a little challenging.

Facebook Marketing: Facebook Groups for Small Business

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 7min

Building your Facebook group marketing foundations7 lectures • 24min

How to be the group member that everyone loves10 lectures • 27min

How to start a group that gets results6 lectures • 23min

How to be a stand-out group administrator6 lectures • 14min

How to easily create engaging content for your group5 lectures • 15min

New features added to Facebook groups in 20171 lecture • 1min

Course wrap up: Thank you and congratulations!3 lectures • 3min

Requirements

Description

Who this course is for: