What you'll learn
- How to create customer value
Requirements
- No
Description
Hi, I'm Jill Griffin.
In a fiercely crowded market, how do you really stand out?
Customers are overwhelmed with choice. They have high expectations for your products and services, and little loyalty.
The success of your business literally teeters on people’s perceptions of the value you offer.
This means your revenue, your performance in the market — even your ability to live the lifestyle you dream of — comes down to how you communicate that value.
My course will teach you market-proven ways to make your best customers stick and how to out-perform and out-smart your competitors. Every single time.
You’ll learn how to unlock areas of new and hidden value.
Build unbreakable bonds.
Earn your customer’s trust faster and with more reliability than ANY other method.
And transform that loyalty into a thriving, profitable business.
I’ve spent decades in foxholes with clients learning what works and what doesn’t. From small, ambitious startups to global giants and Fortune 500 powerhouses.
I’ve written best-selling books on customer loyalty and authored a popular LinkedIn Learning course on creating customer value.
I’ve keynoted countless conferences in faraway countries…and taught classrooms full of marketing students at the University of Texas McCombs School of Business.
I’ve repackaged an entire career’s worth of sought-after expertise into simple, bite-sized lessons you can apply to your own business with ease and confidence.
And you’ll learn these secrets through compelling real-life stories and eye-opening case studies.
By the end of this course, you will have a watertight understanding of how to make customer value work for your business.
And more importantly, you will have a toolkit of actionable and proven strategies and steps you can apply today—and start seeing results in a matter of days.
Who this course is for:
- Anyone who runs a business or wants to start a business
Course content
- Preview01:51
- 02:57What you will learn
Instructor
I grew up in rural North Carolina/USA and have the southern accent to prove it.
A little about me:
I'm a Forbes columnist, Vice-Chair and Public Board Director of a NYSE company and internationally-published Harvard “Working Knowledge” author of six popular business books.
My customer loyalty expertise has been sought after by groups around the world. To my great surprise, the US Postal Service bought 22,000 copies of my book, Customer Loyalty: How To Earn It, How To Keep It, and distributed it to independent businesses to help them master direct mail.
A huge fan of my city, Austin TX, I proudly served as Chairwoman for Visit Austin for eight years.
I studied hard in college (always in the library) and earned my Bachelor of Science and MBA degrees from the Moore School at University of South Carolina and was honored as a Distinguished Alum in 2014.
My loves include fitness, acrylic painting, biking and World War II History.