Customer Success | How to Understand Your Customers
4.4 (1,771 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,929 students enrolled

Customer Success | How to Understand Your Customers

Turn Listening into Fantastic Results
4.4 (1,771 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,929 students enrolled
Created by Chuck Wall
Last updated 12/2017
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The objective of this course is to equip you with the knowledge to better understand your customers. Upon course completion, you will have a deeper knowledge to help move your organization – and career path – forward.
Requirements
  • There are no special requirements for any additional software or other materials for this course.
Description

If you want to deliver the fantastic results your company needs in today's crazy marketplace, it’s time to start listening to your customers like never before. 

Listening is the where you start; it's the beginning of deeper understanding.  Understanding your customers provides you with clear insight.  And this clear insight will help you solve the real problems they need to solve.  But, it’s not always easy to understand today's customers because they can be hard to figure out.  

So you’ve got to go deeper and become an “Insight Miner.”  This course will show you how to begin.

In this course, you are going to learn some critical pieces to the customer puzzle:

  • The three little words that will change your relationships with customers forever
  • Why you must grasp The Four Spinning Plates of business 
  • How to close the growing "experience gap" between your company and your customers
  • How the Customer Engagement Pyramid is an essential building block to success
  • What customer insight really is and isn't
  • How "Big Data" is different than "Big Insight"
  • How to create winning propositions the will turn reluctant prospects into loyal customers

Plus, you''' get four case studies about companies that have made Customer Understanding a big part of their success (plus, one that wasn't listening and paid a steep price): 

  • Netflix
  • Sherwin Williams
  • Andre Rieu
  • Chateauform

You've got to understand your customers now more than ever because someone, somewhere is already listening to them to try to steal them away.  There's no time to waste so get started today.

Who this course is for:
  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
Course content
Expand all 13 lectures 49:19
+ Listening is the Beginning of Understanding
6 lectures 17:58

There are powerful winds of change blowing in business today. Chuck demonstrates how there’s never been a bigger gap between companies and their customers.

Preview 02:24
Case Study: Netflix
02:06

If the daily grind of business is leaving you trapped in the maze of what is, maybe it’s time to being on the road to what if.

Preview 02:45
Case Study: Sherwin Williams
05:32
+ Understanding Comes Through Insight
4 lectures 17:48

What exactly is customer insight and why is it important? Chuck clearly defines and demonstrates why is mission critical for your business and career.

Customer Insight
04:49
Customer Mining
05:16
Big Insight
02:51
Case Study: Chateauform'
04:52
+ Turning Insight into Action
3 lectures 13:33
Creating Propositions
04:54
Case Study: Andre Rieu
05:28
Wrap Up
03:11