
Learn proven formulas for crafting irresistible Udemy course elements, including compelling titles, descriptions, curriculum, and promo videos, while optimizing price and providing student support.
Craft a compelling title and set an effective price, since students decide based on headlines and cost, and a title change can massively improve results.
Craft your course title around the one big benefit students seek, clearly stating the result they'll achieve. Use proof or results to reinforce the benefit and boost sales.
Apply the feature-benefit formula to your Udemy titles by pairing a benefit with a feature to spark curiosity and boost course sales.
discover how to make your udemy course found by using relevant categories and top keywords in the title and subtitle.
Grab learners with a strong upfront benefit in your course description, show proof and results, and use testimonials to reassure and entice enrollments from the start.
Show proof of your course's value with authentic reviews copied into the description to preserve credibility, and don't edit them; readers will see real feedback on the landing page.
Discover why a simple story engages readers, evokes emotion, and sells courses by outlining a three-part narrative—where you are, your search, and discovery of results—that highlights benefits and differentiation.
Learn to tell a simple, truthful story of where you were before your solution, to build rapport and show credibility, then guide students to share their own similar struggles succinctly.
Tell the honest story of your search for a solution, comparing options, sharing real results, to show how your course uniquely solves the problem.
Learn to craft a three-part story of discovery, testing, and results to showcase your course benefits and persuade students that they can achieve similar outcomes.
reassure potential students by showing easy access to help via the course q&a and instructor messages, supporting their success and answering questions to boost enrollment.
Emphasize the course’s ultimate benefit with a clear call to enroll now, reinforcing why students need the course and what they’ll gain.
Discover how offering bonuses and well-structured descriptions boosts course sales, using headings, eye-catching lists, and simple wording strategies to engage learners.
Craft compelling course descriptions by imagining a friend who would benefit, telling your story, and leading with a big benefit in a conversational voice.
Learn to craft a compelling curriculum by writing section and lecture titles that create curiosity and highlight benefits. Use feature-benefit framing and concise bullets to ethically persuade students to enroll.
Create a brief promo video (under 90 seconds) using a four-step formula to answer what the course offers, whether it will work, and how you will deliver results.
State the big benefit upfront to show what learners will gain, then summarize the course outcome, such as having the tools to become a wedding photographer by course end.
Step two teaches you to answer 'will this work for them?' by presenting real results and on-screen proof in your promo, highlighting your own and others' successes to build credibility.
Step three demonstrates how to preview your course curriculum on the landing page, share brief results, and guide learners through a concise, step-by-step outline with lecture titles and bonuses.
Apply the four-step promo video framework to your course: introduce yourself, show results and curriculum. Explain your teaching approach and invite enrollment now.
Set a high course price and use discounts to create perceived value, driving sales through promotions and coupons while aligning price with course length and value.
Discover how genuine reviews fuel social proof and boost course sales, while avoiding incentives and trading, and use feedback to improve your Udemy course.
Put into practice the proven formula for titles, descriptions, curriculum, promo video, pricing, and reviews to boost course enrollment; engage with students via Q&A to drive continual improvements.
This course is not sponsored by or affiliated with Udemy, Inc.
Practically force students to take your course. Four proven ways to make your landing page irresistible.
Recent message from one of the students of this course.:
Loraine van den Berg
"Thank you so much Ian, I find your course extremely helpful, I really need to get my courses growing, its such hard work and I love every bit of it, I will definitely change a few things now, you explained it all so clearly, you are amazing to share all your tips with other instructors.
Regards
Loraine"
Hi. My name is Ian Stables. I regularly earn more than $1,000 a month on Udemy. I have developed and tested ways to make your course sell itself.
I'm going to give you my formulas for writing irresistible titles, course descriptions, and creating promo videos that work. There is also an effective way to make your curriculum sell. (Many instructors don't do this. They should.)
When I started on Amazon, I quickly discovered that your book title had to be right. It makes a huge difference to sales. Also, the book description needs to get them to buy. I already knew effective ways to create these parts.
When I moved to Udemy, I was able to use these very effective formulas to create course titles and descriptions. The new one for me was promo videos and the course curriculum.
I didn't get it right at first. I would record and re-record, trying to get it right. I wasn't sure what to say and when to get the best results. I took many courses, read numerous books, and continually thought of solutions.
I eventually did come up with a really simple formula. It really improved my results on Udemy.
Now, it doesn't take me long to come up with a great title, write the description, tweak the curriculum, and record my promo video. I have formulas that work. These are what I'll teach you in this course.
You will be able to:
- Make your title irresistible with two ingredients.
- Get to the top of search results. Just include certain words.
- Get students to want your course from the first line.
- Get others to prove they should take your course.
- Create a strong desire to take your course. Use a powerful three step story formula.
- Make your course more desirable by adding something.
- Writing descriptions is easy with an imaginary person.
- Make your curriculum sell with a few minor changes.
- Promo videos that really sell. A simple, but powerful, four step formula.
- Don't miss sales with the wrong price. Use this price.
I want you to succeed.
I will be there to help you and answer any questions you may have. Leave a question in the Q & A section of the course. I'll get back to you as soon as possible.
Let me show you what I discovered makes courses sell themselves. Enroll now.