How to target your Facebook boosts so you get a response
What you'll learn
- You will be able to identify three target markets to which you can promote
- You will understand the difference between organic and paid reach
- You will know how to boost a post
- You will know how to create an advert
- You will be able to decide on a budget to spend
- You will know when a Facebook advert is working for you
- You have a product or brand you are looking to promote
- You have identified a Facebook page as a platform from which to communicate
- You should have a Facebook page to which you post regularly
- A credit card to which you can charge your Facebook advertising purchases
So, you've noticed other businesses succeeding on Facebook? You've heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to boost posts for your business, you lose confidence and you aren't sure quite what to do?
Facebook is a fantastic platform on which to promote your small business. The functionality allows you to build a following of your target audience. In this course I will explain the value of Facebook boosting and how to make the most of it. I will show you how to set-up a boost from scratch and guide you on who to target in your audience, what posts to boost, and how much to spend on a boost so you can boost confidently.
My name is Kelly Hodgkins and I’m here to guide you, step-by-step, through this process! I have loved marketing for as long as I can remember and I have been working in the industry for over ten years. I am the co-owner in my own marketing consultancy in South Africa.
As social media have come to the fore, I have engaged with them, created strategies for them and implemented these strategies for a broad range of markets. I have taught several students the Facebook basics in person and this platform allows me to teach you, wherever you are in the world! I want your Facebook page to have remarkable reach and engagement and for you to feel confident boosting.
In this course,
we will identify who you are talking to and how that affects your boosts
we explore the different kinds of Facebook boosts you can choose from
we will discuss the key elements to a Facebook boost including:
we will create your Facebook boost, step-by-step
we will analyse your first boost, step-by-step
To get the most out of this course, you need to have a Facebook business page and use Facebook regularly. You also need to have a credit or debit card to hand to load onto Facebook for payment.
My objective is for you to create an effective Facebook boost and feel confident your boosting will have an impact on increasing your reach and engagement. I will explain each decision we make, what we are doing and why we are doing it, and I will show you step-by-step, click-by-click, how to do it.
Who this course is for:
- You have seen other businesses benefiting from the Facebook advertising and want to do the same for your business
- You aren't confident which options to select when creating a Facebook boost
- You don't understand Facebook boosting versus Facebook advertising
- You want to engage with your prospective customers on a Facebook Page
I have been passionate about marketing since I was young and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite too.
I had the privilege to grow up in an entrepreneurial home where my mum ran her own marketing consultancy, Purple Mookiting. What free time I had after school and in holidays was spent working in the business and I am now a full time consultant and co-member. Marketing has always been a passion as is psychology. The two disciplines complement each other and I regularly use my psychology principles in the workplace.
Social media are dynamic and rewarding. Reaching a target market is made so much easier and creating engaging posts presents an opportunity for creativity. With direct feedback from customers and prospects, it allows me to get in touch with the market and interact with them. I just love it! I do understand all the jargon and change can feel overwhelming and confusing and I enjoy sharing how to work with platforms like Facebook in a simple, easy to follow way that allows the student to use them confidently.
I love my friends, my horse and my dogs. I love music and play piano (well) and guitar (poorly). I love art and design. I love reading and am constantly searching for new books. I am obsessed with good coffee, beautiful clothes, gorgeous shoes and fun jewellery.