How To Successfully Sell Online If You Have A Disability

Grow your online business — an accessible course designed for people with disabilities

Created byTim Mitchell

Last updated 8/2025

English

What you'll learn

Develop a confident mindset for selling online as an entrepreneur with disabilities
Identify the right foundations and support needed to help your business grow and to help you not feel overwhelmed
Learn how to reach customers in the best way
Learn how to develop a winning marketing strategy

Course content

1 section • 9 lectures • 1h 9m total length

Introduction5:48
Many of us dream of starting our own business. But for people with disabilities and carers, there are still far too many barriers in the way.
In this short introduction, I’ll share a little about my background — working with Deaf entrepreneurs here in the UK and also as an international trainer for global brands.
My goal is to show you that nothing is impossible when the right support and foundations are in place. This course will give you practical tools, marketing skills, and the confidence to start building your own path to online success.
You too can do this.?
Download the free workbook to help you.
Module: 1: Getting The House In Order10:55
You'll understand that setting up the right foundations and support helps keep their business organised, reduces overwhelm, and improves customer satisfaction — leading to increased sales.
If you haven't already you can download the workbook.?
Module 2: How Do We Understand The Customer7:22
In this Module, you'll learn how to understand the customer by applying the 5 W’s — Who, What, Why, When, and Where. This alll helps to identify your customers' needs. It also helps with building stronger connections with them (which means they are more likely to buy from you).
If you haven't already you can download the workbook.?
Module 3: Branding, Positioning and Objectives6:04
You need to be aiming at the right customers. In this module, you'll learn about brand values, how to position your product or service in the marketplace, and how to set clear objectives. That may sound terribly complicated but I've included chocolate examples in the module which is worth looking out for to make the information sweeter.?
Module 4: The Customer Journey9:44
In this Module, you'll discover how to capture customer attention by understanding the customer journey. What do they do on a typical day and how do we reach them for example when they are brushing their teeth?
We'll start exploring different marketing and communication methods to get in front of them effectively.
Module 5: Types Of Content8:02
You'll understand the different types of content and some creative ways of getting your service or product noticed.
Module 6: Creating Content8:47
In this Module, we’ll explore how to create content in a way that works best for you, helping you stay organised and avoid overwhelm. You don't need to be, for instance, posting every day on Social Media.
Module 7: Testing and Budgets5:47
In this Module, you'll learn how to track and evaluate your marketing to make sure it’s effective. Small tweaks can make a big difference in turning prospects into customers, so you’ll discover how to optimise your efforts without giving up.
You’ll need some money to get your business started, and it can be tempting to spend too much on advertising. In this module, we’ll cover the essential costs to consider - even on a small budget - so you can invest wisely without breaking the bank.
Review6:36
In this module, we’ll gently recap the course content. You’ll see how having the right foundations and support in place can help you achieve your business goals.

Requirements

None

Description

Dreaming of selling online but feeling overwhelmed by barriers? Perhaps you’ve tried, but nothing seems to work.

This course is designed for you if you have a disability or are a carer wanting to learn how to sell online. I’ve made it accessible for everyone: it’s fully captioned in an easy-to-read format, and future versions will include translations into different sign languages.

I draw on my experience working with Deaf entrepreneurs in the UK and as an International Digital Marketing Trainer for well-known global brands. In this course, you’ll get practical strategies to start and grow your online business with confidence.

You’ll learn how to:

Set up strong foundations to stay organised and reduce stress
Understand your customers and map their journey from first contact to purchase
Define your brand, position your products, and set achievable goals
Create content that builds trust, including selfies and videos
Manage your budget wisely and make small tweaks that turn prospects into customers
Use accessible tools and strategies tailored to your abilities and needs
Build lasting relationships with your audience and increase sales effectively

My aim is to empower people with disabilities and carers to gain the skills, confidence, and clarity needed to sell online successfully.

To your success!

Who this course is for:

Selling online doesn’t have to feel overwhelming — especially if you’re living with a disability or caring for someone who is. This course is designed to give you the confidence, skills, and step-by-step guidance you need to market and sell successfully online. Whether you want to start a side business, grow your income, or simply understand how online selling works, you’ll learn practical strategies in an accessible, supportive way. No jargon, no unnecessary complexity — just clear steps you can take at your own pace. What you’ll learn By the end of this course, you will be able to: Develop a confident mindset for selling online as a disabled entrepreneur or carer. Identify your ideal customer and understand their needs. Build a simple, effective brand that speaks to your audience. Map out the customer journey and position your offer for success. Create and test different types of content to reach the right people. Manage budgets and resources while staying in control of your goals. Course modules include: Getting the House in Order – setting up your foundation and tools. Understanding the Customer – who they are and what they need. Branding, Positioning, and Objectives – creating a clear, strong presence. The Customer Journey – guiding people from awareness to purchase. Types of Content – blogs, social posts, video, and more. How to Create Content – simple methods for telling your story. Testing and Budgets – learning what works and managing costs. This course is designed with accessibility in mind, supporting you to develop real-world marketing skills that you can use immediately.