How To Start A Business: Entrepreneurship Essentials
4.3 (126 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20,535 students enrolled

How To Start A Business: Entrepreneurship Essentials

The complete startup handbook of how to be an entrepreneur & start your own successful business from scratch
4.3 (126 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20,535 students enrolled
Created by David Thabet
Last updated 4/2020
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 5 articles
  • 15 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Students will learn the basics of Entrepreneurship
  • Identify the market opportunities by deep market study
  • How to generate idea and validate it in real life by market research
  • Building the business model canvas and MVP(Minimum Viable Product) according to Harvard rules
  • Get traction: how to implement sales strategy to have growth in your startup and generate revenues
  • Make your marketing plan that can support your business and help in generating leads
  • How to get an investment by making the best pitch deck
  • Open mind to learn more

You might have a great idea that you don't know how to validate it and transform it into a successful startup that can help you generate a lot of money.

In this course, we will be going through several topics that can help you understand the aim of Entrepreneurship and the art of starting your own business of your area of expertise. We will be starting by how to build your own personal brand up to reaching of how to exit your startup.

In this course you will learn:

  • How to build your own personal brand that could be trusted by your customers, because people buy from people based on trust

  • What is Entrepreneurship? Are we born entrepreneurs or we learn the skills? What do I need to be an Entrepreneur?

  • How to validate your idea and get the best analytics before starting your business?

  • How to make the best market research that can support you when building your startup

  • Before we start our startups we need to create a business model canvas which is the guidelines for the startup

  • Setting SMART goals for your business is part of your success

  • Team is the main pillar of success, how can you find the team that can complete the puzzle

  • To save time and money one of the methods before launching your product or service is to create an MVP (minimum viable product) to test it and see what you need to develop

  • Part of understanding the startup Eco-system is to know how to make good traction of Sales & Marketing - how to implement sales strategy and empower your team.

  • Pitching methods

  • How to get investments and what are the types of investors and why shall they invest their money on your startup

In Conclusion this course is a handbook for any Entrepreneur to begin their own startup according to a clear vision and study with a heavy weight milestones that could be achievable till we reach how to get an investment to your startup and put an exit strategy.

Who this course is for:
  • People seeking to start their own business
Course content
Expand all 31 lectures 03:31:16
+ Introduction
1 lecture 03:19

Introduction to the course, we will be studying how to build your own business starting from who are the entrepreneurs going to each step until we reach how to get an investment for your business

Preview 03:19
+ Entrepreneurship Basics
4 lectures 22:53

There are several aspects when we talk about entrepreneurship because it is very important to understand who are the entrepreneurs before learning anything about building startups

12 Aspects of any Entrepreneur

Additional lecture to be read by yourself, to learn more about entrepreneurship essentials and what are the characteristics for any Entrepreneur

Entrepreneurship Essentials

There is a huge difference between a manager and an entrepreneur in everything, starting from daily life to how they deal with their team. Entrepreneurs are leaders creating new leaders

Entrepreneurs are leaders

It is really important to understand the process of Idea generation and validation, you might have a great idea but without validation it is a raw idea that can be placed the wrong way in the market

Process Of Entrepreneurship
+ Idea Generation & Validation
8 lectures 46:41

Business is not the idea of power but the power of an idea. Idea generation is a process where you filter your idea from being a raw idea to a cooked one ready to be implemented in the market

Preview 06:18

There are several things need to be done to identify an opportunity these days, this session will help you know well what is an opportunity and how to identify it according to the three main aspects of filtering

Identifying and Opportunity

Uber is one of the greatest examples of startups their founders identified the opportunity well according to the three aspects.

Uber Opportunity Identifying

This is another article for you to read, that will help you more in identifying your idea and finding opportunity

Finding Opportunity

Before implementing your idea, you need to make market research that can help you understand more about the field, product, customers & revenues.

How to make market research

A mistake a lot of entrepreneurs don't realize, that they try always to start from scratch while product development is part of entrepreneurship as you are an innovator not inventor

Product Development

This is an important lecture about how to evaluate an idea financially before you start

Evaluating An Idea's Value
To see how the market size estimation process works, consider a relatively recent venture called Casper, which introduced a new mattress, shipped directly to customers. Casper intended to bypass the existing retail channels. Customers would order online, Casper would stuff the mattress in a small
Casper Mattress
3 questions

John Osher, with all his experience, has created a list of the 17 mistakes that entrepreneurs make.

17 Mistakes Entrepreneurs Make "John Osher's"
+ Business Model Canvas
3 lectures 18:39

For any startup there are 9 blocks to be filled to make your way clear for your business

Business Model Canvas

One of the most powerful and successful business model

Skype & Airbnb BM

How to get real reactions on your business model from the cold area

Testing the business model
Note that your responses here will not be shared, nor will they be evaluated. This is a moment to pause and systematically apply the concepts from this module to an idea that you are thinking about
Personal Reflection
4 questions
+ MVP - Minimum Viable Product
2 lectures 13:36

What is the minimum viable product and why it is important before implementing your final product to the market

Preview 05:07

What are the features that shall be inside your MVP to be attractive and get you the results that you need for your final product implemntation

How do you decide features in an MVP
+ Importance Of The Team
2 lectures 13:58

If you asked me what is happening inside a new startup I would tell you that it is a fire of ideas between a bunch of people those people are called the team, people enjoying the vision and applying the mission

Why team is important

If you are not a role model for your team in your words, actions & anything you are doing, don't wait for the team to believe in your vision

Leading by example
+ Sales & Marketing Strategy - Traction
3 lectures 25:01

Now, you have finished the MVP and ready to launch your product live to the public what are the steps for launching

Final Product Launch

You can go by spending a lot of money to make some marketing but you can go to people who can take your product and sell it in the beginning to get you some mone

Preview 05:11

In this session, we will have a small brief of how to make online marketing and sales plan

Please check the resources to know how to make an online marketing plan

How To Make Traction
+ Sales Process
4 lectures 25:10

Sales is the backbone of any company, it is the driver for startups success

Preview 03:08

Prospecting is a process of defining the right customers to you and filtering them to the buying or paying customers.


The most fearable step in sales is calling the customer, in this lecture we will face those fears with a simple model that might simplify the process

Cold Calling

Conducting a good sales meeting that can be beneficial for you and the customer is sometimes hard but it is not impossible, in this lecture we will see how to make a good beneficial meeting with customers

Sales Visit
+ Investment
3 lectures 36:19

There are 8 types of investors, check this lecture to know who are them and when to approach each one

Preview 09:04

be careful when thinking about meeting investors because it is one shot either you convince them or you spoil everything

How to select your investor

What is the pitch deck in any startup and how to build your own pitch deck that can be convincing to investors

Pitching Investors
+ Conclusion
1 lecture 05:39

Final summary for the course

Final Summary