
Explore the key characteristics of successful entrepreneurs, burning desire to succeed, self-confidence, calculated risk-taking, attention to detail, and the ability to lead others.
Register your business and choose the right ownership form with accountant and attorney guidance, and leverage mentors to manage taxes, VAT, licenses, insurance, and banking efficiently.
Learn practical tips for successful small business management, including simple systems, meticulous records, cash control, staff training, fraud prevention, compliance, and robust operational, financial, and human resources practices.
Learn to design a comprehensive small business marketing plan and strategy, covering market analysis, target segmentation, SWOT, and the seven Ps, plus product anatomy.
Plan your marketing by mastering competitive positioning, diffusion of innovation, distribution channels, and the product lifecycle, then apply the promotional mix: advertising, public relations, and direct marketing to reach customers.
Learn to compile a marketing plan by exploring selling techniques, sales promotion, direct selling, and customer service improvements to build loyalty and grow your small business.
Learn to conform to regulations by registering your business, obtaining licenses, filing tax returns, paying taxes, meeting compliance reports, and maintaining timely financial statements to avoid penalties.
Students will be able to understand the latest developments in the world and how it impacts starting a small business and get the latest tips in terms of what to focus on when starting a small business, especially during the post Covid-19 period.
This course has been specifically designed for prospective and new entrepreneurs and will teach you how to do the following things before you start your small business and avoid all potential pitfalls you might encounter along the way. It will inform you about:
- Why People Decide To Start A Small Business.
- The Most Common Mistakes Made Before Start-up.
- The Characteristics of Successful Entrepreneurs.
- Selecting An Idea That Suits You.
- How To Set Business & Personal Goals.
- How To Compile Your Business Plan.
- Getting Your Business Registered & Having Mentors / Consultants Available.
- Tips For Successful Management.
- Obtaining Finance For Your Business.
- Important Financial Information You Need To Know To Run Your Business Successfully.
- How To Compile Your Marketing Strategy.
- Conforming To Regulations.
- What To Do When Things Go Wrong In Your Business.