
How To Start a Podcast - Getting the Basics Right
This is the first course in our Launch Your Podcast series. This course is all about getting the basics right. This course covers the 5 W’s of Starting a Podcast.
We’ll help you determine your:
1. “Why” - your big motivating factors - for starting your podcast.
2. “What” - the goals you hope to achieve through your podcast.
3. “Who” - your target audience.
4. “When” - your podcast launch date and other goals.
5. “Where” - the focus of your podcast, the topics you’ll cover, and your niche.
Identify your big motivating factor for starting a podcast through the peeling back the onion exercise, deepening self-awareness and clarifying why you want to share expertise or grow your brand.
Define your podcast's focus and set smart goals—specific, measurable, attainable, realistic, and timely—to guide actions, track progress, and achieve targets like downloads, featured status, or monthly earnings.
Set a tone that fits your topic, map listeners through related interests like road cycling, grand tours, cyclocross, and triathlons, and explore where they live and their challenges.
Explore post-launch strategies to sustain momentum: maintain high-quality content, engage audiences on social media, build community through live events and newsletters, and test what works.
Identify your podcast niche and differentiate yourself by listing your unique selling points—your experience, studies, background, humor, and personality—so audiences choose your show.
Align your podcast format with your niche and topic, using feedback from close peers to refine your unique angle. Decide among scripted storytelling, unscripted commentary, solo, or interviews.
Define your podcast niche and write it in the center of your target; refine passes to the sweet spot where what you love, your unique viewpoint, and audience needs intersect.
This is the first course in our How to Start a Podcast series. This course is all about getting the basics right. Delve into the basic details with Jamie Bower, an instructor at Podcasters Platform powered by We Edit Podcasts.
In this course, we cover the 5 W’s of Starting a Podcast and run you through the different modules to help you tie it all together.
We’ll help you determine your:
1. “Why” - your big motivating factors - for starting your podcast.
2. “What” - the goals you hope to achieve through your podcast.
3. “Who” - your target audience.
4. “When” - your podcast launch date, and other goals.
5. “Where” - the focus of your podcast, the topics you’ll cover, and your niche.
Each course comes with a standalone PDF workbook that you can download to work alongside the instructor.
Who Are We?
Podcasters Platform is the educational online platform associated with We Edit Podcasts. We Edit Podcasts is a North American podcast production company that has been in the podcasting space for over 8 years, servicing clients worldwide. We’ve taken our knowledge and experience and packaged it all into some great compact courses for you, so that you too, can take on the world of podcasting!
Let's get you started on the path to launching your podcast. Once you complete course 1, feel free to move on to courses 2, 3, and 4 in the series.