
If you ever wanted to know whether making food products from your home kitchen is profitable… well, you’re in the right place.
I purposely updated this course because since COVID starting a home-based food business may come with a few extra rules and regulations depending on where you live in the United States. The course continues to lay the foundation for Cottage Food Operators and Home Food Processors. I am a former cottage food operator, caterer, and food stylist and in this course, I am going to share my secrets to operating a successful home food business and share with your additional streams of income that will increase your revenue.
I took the time to remove all the fluff from the course and while we still talk about the rules, regulations, and start-up process, I dig deeper into how to market your food business, where to sell, how to sell, and additional tactics you can use to earn income while still operating a food business.
Students will have a thorough understanding of the 12 Steps they need to take to learn about the cottage food process. Read the downloadable Start a Home Food Business pdf attached and send me any questions you might have.
Review the definition of a Cottage Food Operator and what you can expect when operating a cottage food operator. We will dig into more specific information as your go through the course material. It is also suggested that you complete the Assessment document to see if you are ready to take on the responsibilities held by a Cottage Food Operator/Business Owner.
In Lecture 4 you will learn alternate locations to prepare your cottage food should you not be able to use your home kitchen. Take a moment to complete the Assessment located under downloadable materials. Read and review the Interview Questions for Commercial Kitchen Rental attached under Resources.
In Lecture 8 the student will understand the difference between low risk and high-risk non-hazardous food products.
Lecture 9 is an overview of the Food Freedom Act of Wyoming. This is not a cottage food requirement. It is a different program allowing home-based food production.
Lecture 10 provides additional information on the type of food that can be produced under the Food Freedom Act of Wyoming.
Lecture 11 provided a comprehensive overview of the California Microenterprise Home Kitchen Program. This involves operating a home-based restaurant.
In this lecture, you will learn about the food safety requirements for microenterprise home kitchen operators.
Lecture 13 provides an overview of how to Market, Advertise and Deliver foods when operating a Microenterprise Home Kitchen Operation.
Lecture 14 provides what you need to know to prepare your kitchen for producing foods that will be sold to the consumer.
Always use food labels to your advantage and showcase your ingredients, especially if you are using healthy ingredients.
Lecture 15 offers insight into what you need to know to produce safe food for consumption and how you can meet state food handler certifications.
While it is impossible to predict when the next pandemic will occur, experts agree that it is possible and that there are several factors that increase the likelihood of it happening. However, if lessons from the current pandemic are taken on board, the risk of another comparative pandemic can be reduced by as much as 71%. Please use the ebook Food for Thought: Selling Homemade Foods During a Pandemic to support your business and the sales of your products.
Lecture 16 addresses zoning requirements that may surface once you start planning your home-based food business. These zoning requirements are usually directed by county and local governments.
Lecture 17 takes a deeper look into zoning depending on county, city and local requirements. It should be noted that not all government agencies will approve home-based food production.
Lecture 18 examines the concerns of HOA's (Home Owners Associations) with home-based food businesses in the community.
Lecture 17 offers insight and the importance of developing a business plan.
When drafting a business plan for your Cottage Food Business you don’t necessarily need to have a standard, traditional, formal business plan.
Until you really need to show a plan to some outsider who needs, wants, or expects the full formal plan, you can just use your plan-as-you-go plan to reap the benefits and avoid the hassle of the document.
There are three sample business plans provided for you.
If there are business reasons that force you to produce the traditional plan document, chances are you are seeking loans or investments. Ironically, the bank loan manager, angel investor, or venture capitalist may not read your plan, but most of them want to know you have one.
Approaching a business plan event without being ready to produce a traditional business plan is something like approaching a publisher without having an outline and sample chapter. You’ll look dumb if you don’t have it. So have it.
The purpose of The Lean-Start Business Plan and the Small Batch Food Business Plan is to provide a guide walking you through the goals of your business, the methods for attaining those goals, and the timeframe for the achievement of the goals.
What are business goals?
Business goals are an essential part of establishing priorities and setting your company up for success over a set period of time. Taking the time to set goals for your business and create individual objectives to help you reach each goal can greatly increase your ability to achieve those goals. Here, we explore the definition of business goals, the difference between business goals and objectives, and provide tips as well as examples of short- and long-term business goals.
Setting business goals are important for several reasons, including:
Provide a way to measure success.
Keep all employees on the same page as to what the goals of the company are.
Give employees a clear understanding of how decision-making reaches the company's goals.
Ensure the company is headed in the right direction.
What are business objectives?
Business objectives are clearly defined and measurable steps that are taken to meet a company's broader goals. Objectives are specific in nature and can be easily defined and kept track of. Companies must establish objectives to achieve their business goals.
Business goals vs. business objectives
The following are the differences between business goals and business objectives:
Business goals define the "what" of a business's purpose whereas business objectives define the "how."
Business goals typically only provide a general direction that a company will follow whereas business objectives clearly outline actionable steps.
Business objectives are measurable whereas business goals generally are not.
Business objectives are specific whereas business goals are broader and more all-encompassing.
Business objectives typically have a set timeline whereas business goals do not.
How to set short-term business goals
Short-term business goals are typically goals that you want your company to achieve in a period of weeks or months. The following are steps you can take when setting short-term business goals:
1. Identify your company's short-term business goals for a set period of time
The first step in setting short-term business goals is to figure out which goals you want to achieve in a set period of time. Many short-term goals are goals that further the achievement of long-term goals. Consider your long-term goals as well as what you want to accomplish in the next weeks or months and translate these into short-term goals that will propel your business forward.
2. Break down each goal into actionable business objectives
Next, you should break down each short-term goal into actionable objectives. These objectives should represent the steps your company will take to reach each goal. For example, if your goal is to get six new customers in the next month, your objectives will be the steps you will take to secure the business of six customers, such as posting three times a week on social media.
3. Ensure your objectives are measurable
The business objectives you establish in the previous step need to be measurable. For example, if one of your objectives to reach a short-term goal is to post more on social media, don't simply state "post more on social media" as a strategy. Instead, make the objective measurable by being as specific as possible. Using the above example, you could use "post on Instagram three times a week and Facebook two times a week for eight weeks."
4. Assign goal-related tasks to employees
Once you have established the objectives for each short-term goal, assign each objective to an employee or team of employees who will see the objective through to completion.
5. Measure progress regularly
Regularly measure the progress of your short-term goals to ensure you are on track to meeting them in the time frame you established. For example, if you increase your social media posts to three times a week as part of a business goal, measure any increased customer/potential customer interaction you receive as a result. Keep track of the progress and adjust your objectives if needed to better meet your goals.
Examples of short-term business goals
Here are a few examples of short-term business goals:
Increase product prices by 3% over the next three months.
Increase traffic on your company's website by using SEO. (Search engine optimization SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.)
Implement monthly giveaways for customers on social media.
Begin a “Customer of the Month" award program.
Select a charity to begin sponsoring.
Create a profile on a new social media channel.
Increase social media posting to three times a week.
Lecture 19 gives insight to those new business owners who use well water; and how to meet the state cottage food requirements. It's all about keeping your watch source safe.
Lecture 18 examines how to name your product and why the name of your product is important.
Lecture 25 discusses the requirement to place your personal information on a food label.
Lecture 20 shares detailed information about how to list product ingredients on your food labels.
In Lecture 21, you will understand why the net weight must be on a food label.
Lecture 28 offers a brief overview of why labels are important and what information is essential at keeping the consumer knowledgeable of what they are eating.
Lecture 29 examines a food label and what should be included on the label.
Lecture 30 examines a food label and what should be included on the label.
Lecture 31 examines a food label and what should be included on the label.
NOW is the time to start your food business! Did you know that?
Your cottage food success is not going to come from what you think it will. The path you take will not be easy, common, or something you anticipated.
Not what you expected to hear, right?
If you enrolled in this course you either sell food, want to sell food, or have an idea for a food product to sell.
Keep reading!!!
You’re in the right place.
The major mistake many people make is thinking their big food idea is something they’re passionate about… "I’ll make my amazing cupcakes! I’ll sell my family’s recipe for elderberry jam, it’s been in the family for more than 100 years." All of that is true... but
After being in the Cottage Food business, dabbling in a variety of food-related jobs, catering, and in some form of food service for more than thirty-six years and teaching Food Entrepreneurship for fourteen years, I’ve learned, that the food business is not fickle and food is not hard to sell. Well, good food that is!
It is the gurus and experts that want to muddy the water, so it appears to be the most challenging task in the world.
It’s not.
Those who tell you selling food is tough only say this so they can become the gatekeeper and keep you out of the marketplace.
What you will learn
In this course you will learn the start-up process, selecting a product that will sell and one that attracts people willing and able to pay the price you’re asking for the product you sell.
You will also learn that one stream of income will not sustain you in the wonderful world of cottage foods.
Your food is the foundation, but it is only one part of your money-making machine. I’ll share more about this later in the course.
By now you may be feeling a bit OVERWHELMED. DON'T! I'm right here with you.
· I totally get it.
· I felt the same way when I started my catering business in 1987 and The Charlotte Pie Authority, in 2014. Yep! Two successful businesses.
· I asked questions like... Will my customers buy my products?
· Is the price too high? Is it too low?
· What if no one buys anything?
· What should I do during the lean times?
· How do I get my product in front of my customers?
· Who is my ideal customer?
· What do I do after the first sale?
· How do I get repeat business?
· Should I pivot and start selling different products?
· Do I need a website, and do I have to do the social media stuff?
· Now, there’s this COVID wall lingering that is stopping my sales and growth, what do I do?
· How do I make this work and not waste time and money?
It's A Lot!!!
It should be EXCITING knowing you are going to sell out of product, right?
You heard me sell out of everything!!!
I have created and implemented various sales strategies to see which ones work best.
I’ve interviewed hundreds of cottage food operators, and marketing and social media experts, and this course will address best practices tips, and tricks to help you become a successful cottage food operator … so strap yourself in! ... is that seatbelt on? Are you ready? Okay... let's GO!
Ignore traditional educational practices
Going into business is not taught to you in school.
Traditional education was created to keep you functioning as a worker bee. School systems pump out great little learners who learn to do the opposite of what is needed to operate a profitable business. You learned to do what you were told, right? That won't work in the BUSINESS WORLD!
In school, you are to do as you are told, take a test by yourself, do your work on your own and remember, there is only one right answer.
This is the total opposite of what you need to know to operate a successful business. For years I have asked parents to let their kids have a lemonade stand, sell Girl Scout Cookies or work at a fast food restaurant. In that way, they can at least be introduced to the wonderful (yeah-crazy) world of business.
Today I recommend all children and adults start a Cottage Food business.
Cottage Food laws are now in all 50 states.
You will learn more about yourself and life by operating a business than by working a job. There, I said it!
You will also learn:
Learn the step-by-step way to sell homemade food products
Revolutionary sales campaigns to use when selling homemade foods
The difference between non-hazardous food and hazardous foods
Finding folks willing and able to pay the price you’re asking for your products
Write a simple “Lean” business plan specific to your food business
Learn to use BOLD Product Labeling Strategies
Prep for those pesky Home Kitchen Inspections
Stop “jumping over a dollar to pick up a dime” pricing!
Stop struggling to sell at Farmers' Markets and seek out REAL sales locations
Learn jaw-dropping strategies for using Social Media to get exposure and sell your products
There is more than one way to launch a business and sell products, and it's about finding the right strategy that ALIGNS with you and your product.
My job is to guide you, and save you from feeling overwhelmed and spending excessive amounts of money and hundreds of hours in launch prep only to learn… you’re not getting the results you want.
Here’s what we will be covering in this course:
· Understand the Home-based food start-up process
· Complete a Lean business plan
· Select a premium product
· Price your product to sell and earn income
· Market your product to the right target audience
· Create an ideal customer avatar
· Use social media to get the word out
· Find a sales location
· Learn to pivot when necessary
· Build streams of income
The course is comprehensive and designed to walk you through the home food processing step-by-step, product selection phase, marketing phase, sales phase, and more.
Selling Cottage Foods
Tell me about your sales experience. Have you ever sold anything in your life? My sales experience started when I was about 6-years old. My parents owned a Beer, Wine, and Sundries Store in Detroit, Michigan. I was not old enough to work the cash register, so my dad sawed off a broom handle and made me a little broom so I could sweep the floor.
I loved that job because I got to keep all the coins I found that fell out of the customer's pockets.
I worked there until I joined the United States Navy in 1977. It was the best job I ever worked and what I learned was invaluable. I will share my story throughout this course.
You have no idea how your Cottage Food business will impact you or your family, but I can tell you learning how to sell, engage with customers, communicate on a professional level, and use your critical thinking skills (oh, yes you have them) may even make you a leader in your community.
You see, I am a firm believer that we do not step out and learn enough. You don't know what opportunities will come from operating your own food business. If you want more, if you want a better life, go after it. You are not alone because I will be with you every step of the way. Contact me any time you have doubts or need encouragement.
Students, if you need help, ask for it!
I am here with a team of food and marketing specialists to guide you every step of the way. If you don’t know something, ask!
You are not stealing ideas; I want you to use this information. My purpose for creating this course and sharing information, tactics, strategies, and stories is to build your confidence, help you succeed, and add value to the Cottage Food Industry.
We are in this together. If I can leave anything behind after my days are gone it is a group of successful, profitable food entrepreneurs who share their best practices with others!!!
Now… are you ready to get started? Enroll right now!!! Just do it!
See you in class!