
You'll learn how to optimize your artwork for print. I'll teach you great marketing ideas and how to get the press you deserve, basics of creating your artwork using tools available with top-notch software. You'll gain first-hand knowledge on tips to succeed and pitfalls to avoid.
In this newly updated (10/2021), I give you a fantastic quick guide to help you get your greeting card company up as soon as possible. I've also included two templates that you can bring into your favorite imaging software. When you bring it in, make sure you lock the layer and put it at the bottom of the layer stack. At the moment, I only have the 5x7 inch templates. I hope to have the International sizes soon! Enjoy!
You need to do your due diligence in preparing for your company. This lesson will help you think about those items on your To Do List. Learn if this is the right class for you. Do you have the desire and the time needed to devote to starting your own business?
Updated info on direction of the class as it relates to printing, distribution, and paper sizes.
Learn a quick method of brainstorming.
Students will learn about working in thirds. They'll understand why it's so important to design from the top of the card down.
Learn how to test the thickness or heaviness of the paper. Also examine how coated and uncoated papers look.
This is a great visual explanation of how bleeds work.
Learn how to "place" saved artwork into an Indesign page with bleeds. You'll learn about how to open a page in Indesign and set up logos and other information for the outside of your card.
Learn how to save your artwork in PDF format to give to your printer. You'll also learn about printer's marks in detail.
This is a great web site for you if you're not sure about where to start. Watch as we talk about Canva and how it can help you get your cards designed and printed quickly and effortlessly.
Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool digital printing guide!
Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool off-set printing guide!
The New York Stationery Show is the Grand Daddy of shows. It's an international show that boasts buyers from all over the world. In this lecture, I'll discuss how to get into the show as an observer!
Before you start selling to retailers, try selling online at places like CaféPress. Online sites like these offer you a chance to sell in lower quantities.
Even before your card designs are finished, you have to begin your marketing journey. You have to build demand for your product so that when you publish your cards, you'll have retailers knocking down your doors!
Keep it simple with this black and white version of a catalog that I created in my first card company. Save money but still have a nice looking catalog.
Make a strong impact on your customers with a full-color catalog. You'll learn some tips and tricks in this video.
Identify what other companies are doing to get their customer's attention. I keep everything I receive whether it's at a trade show or from a meet and greet. Learn more ways to design your catalog.
Add a splash of color or create a full four-color catalog. This is a sample of one.
Sample of a simple but effective black and white catalog and order sheet.
This is a sample of an online catalog for Christmas. Use it as a source of ideas only.
Facebook is the world's largest social media hub, learn how to use to showcase your cards.
Pinterest is a GREAT way to source ideas and inspiration for your cards. It's also a great place to showcase your ideas to your followers and potential customers.
Learn tips for writers and artists from the Greeting Card Association; the most powerful advocacy group for the greeting card industry.
This sample press release illustrates the "Who, What, Where, When, and How" that needs to go into every press release you write. I've also included in blue, the Features, Benefits, and CEO quote as examples.
Some cool facts and data about the present-day Greeting Card Industry.
You've asked for it, and here it is! Check out this cool tool filled with romantic words from A to Z! I hope you can utilize this great tool to create new and exciting cards!
Some people prefer to work with third-party companies who use their artwork in exchange for a percentage of profits. This lecture shares some basic information on licensing.
When you're not creating original artwork, copyrights and proper attribution are critical if you want to protect yourself from being sued. This article will give you some links and some advice on this important topic!
Procreate is a great addition to your design arsenal. It's fun, it's easy, and it's inexpensive. Watch this brief intro to Procreate to create your greeting cards.
Showing you how simple it is to create a card in Procreate from idea to finished piece.
I profile a traditional greeting card manufacturer that relies on a unique printing technique. This is Part 1 of the profile where I show you the actual cards.
Part 2 of the Company Profile, where we actually go visit the web site and look at their process a little closer.
If you've ever dreamed of "owning a print greeting card business," then this is the class for you. This class is intended for the folks who want to learn basic card making and selling cards to retail shops, online, or have their own brick and mortar stores. You'll learn the ins and outs of the greeting card business including how to make your art, design your card, print it, and prepare your cards for distribution in card stores all across the land. You'll learn about companies that carry inventory and have a "Line" of cards. I started my card company with 24 designs; 24,000 in all and walked the aisles of the NYC Stationery Show. I practically walked up and down gorgeous and trendy Newbury Street in Boston looking for accounts in order to grow my business back in the late 1980s.
With the technology on your phone, iPad, and computer, "anyone" can design and sell greeting cards. However, you will still need to have that hunger to make a go of it. Inside this course, you'll learn what it takes to succeed and mistakes to avoid. You'll learn a lot more than you think on preparing artwork for print and the web. And the best part is this course is constantly changing. As I learn more, or find more information, I'll share it with you. It will be like having a trusted mentor to lean on! Many people have made small fortunes on creating greeting cards, so if you like to write and draw and have a "look" that you feel comfortable seeing on your own cards, I can help you get that business off the ground.
If you think the printed card is dead, think again. In 2015, two naval engineers turned greeting card inventors/entrepreneurs gained an investment of $300,000 from "Mr. Wonderful," Kevin O'Leary into Lovepop. Their success enabled them to receive additional funding of $12.5 million in 2018. Their unique card design won the hearts of buyers of paper greeting cards. Wombi Rose and John Wise became best friends at Webb Institute training to become naval architects. Years later while on a Harvard Business School trip to Vietnam, Wombi and John discovered the incredible paper art form of kirigami and were inspired. The duo took their engineering background and combined this ancient art with the sliceform structure used in ship design to develop Slicegami™, and Lovepop was born.
You'll learn a lot of stuff like picking the correct paper, learn about traditional offset printing, distribution, getting reps, and more. We'll also touch briefly on homemade cards as well.
With two greeting card companies under my belt, and over 25 years experience, I'll show you how to "Jump Start" your career with some great advice. I started the course with 25 lectures and have added 12 more over the last year alone! Plus you'll even get some added bonus material on licensing! Join today and make it your business to make people smile!
This is an Intermediate course, but it's still packed with a lot of great information that anyone starting a design company can appreciate!