How to Start a Successful Corporate Videography Business
What you'll learn
- Set up a corporate video production business, either as a sole-proprietorship or limited liability company.
- Know where the money is, by identifying the types of video companies hire videographers for.
- Build a strong online and offline presence to connect with your customers.
- Use social media marketing platforms to promote your services.
- Find customers by using proven online and offline prospecting methods.
- Prepare and conduct a successful client meeting.
- Build a creative brief.
- Handle enquiries, tackle common questions, objections, and rejections professionally.
- Understand the concept of perceived value and how it affects price perception.
- Price your services based on the value you offer (and why you should never go cheap).
- Avoid deals that are not worth pursuing.
- Draft a Statement of Work (SOW) and the terms and conditions to protect your business.
- Build an agile business operation geared towards long term growth.
Requirements
- Basic videography skills
Description
In this course, you will learn the business skills to start and run a profitable corporate video production business, either as a full-time business or a part-time venture. This is an entrepreneurship course designed specifically for corporate videography business.
I will walk you through the business start-up process, including the basic services you need for your business. You will learn about online and offline marketing methods that actually work. I will point you to the money by identifying the types of video which companies frequently need, and why so. You will learn how to establish your credibility, sell your services, know where and how to get customers, how to contact them to explore opportunities, what to prepare for a client meeting, how to lead a discussion to build your creative brief, how to handle questions and objections, draft a contract, price your fee, scale up your business, and more.
As your mentor, my goal is to get you up to speed quickly - from zero to hero. I want to help you make good money and avoid making mistakes. I've packed the knowledge you need in a clear and concise course. You will pick up nuggets of wisdom along the way. Get ready to learn the trade!
Who this course is for:
- Anyone who plans to start a business in corporate video production or to earn side income by making video for businesses.
Course content
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Instructor
![Frederick Phua](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.6 Instructor Rating
- 51 Reviews
- 219 Students
- 1 Course
Frederick Phua is a video-preneur, training consultant and sales coach. He has built a successful corporate video production business from scratch, starting from 2010. It is by no means an easy journey. Today, he counts Fortune 500 companies in his portfolio as well as small and medium local enterprises as his clients. While Frederick likes to keep his operation lean and agile, he has a team of capable freelancing crew and acting talents ready for any project that comes. This is how he builds agility into his business.