How to Start a Successful Corporate Videography Business

Name: How to Start a Successful Corporate Videography Business
Rating: 4.3 (73 reviews)

A complete guide to get you started from from zero to hero in this business

Created byFrederick Phua

Last updated 3/2020

English

What you'll learn

Set up a corporate video production business, either as a sole-proprietorship or limited liability company.
Know where the money is, by identifying the types of video companies hire videographers for.
Build a strong online and offline presence to connect with your customers.
Use social media marketing platforms to promote your services.
Find customers by using proven online and offline prospecting methods.
Prepare and conduct a successful client meeting.
Build a creative brief.
Handle enquiries, tackle common questions, objections, and rejections professionally.
Understand the concept of perceived value and how it affects price perception.
Price your services based on the value you offer (and why you should never go cheap).
Avoid deals that are not worth pursuing.
Draft a Statement of Work (SOW) and the terms and conditions to protect your business.
Build an agile business operation geared towards long term growth.

Course content

11 sections • 71 lectures • 1h 22m total length

Introduction1:09
Why I Created This Course?0:59
How Much Can You Make Every Month?1:14
Commitment determines monthly earnings in corporate videography, with part‑time vs full‑time money and the potential to earn five to ten thousand dollars per month by charging based on value.
Who Should Take This Course?0:42
How This Course Is Structured0:57
Define your business and goals, choose a registration path, set up banking and online presence, and learn to market, prospect, meet clients, write proposals, price, and scale quickly.
Why Learn From Me?1:02
My Video-preneurship Journey - From Zero to Hero0:48
Defining Your Business - What Do You Want to Achieve?1:19

Choosing a Name for Your Business0:48
Why Register for a Sole-Proprietorship0:40
Why Register for a Limited Liability Company1:03
Freelancing as an Individual0:41
Does it matter to the client about where you work?0:55
Designating an Official Business Address0:57
Opening a Corporate Banking Account0:51
Building a Website - What information should you provide?1:53
Designing a Unique and Powerful Business Card1:19
Design a standout business card with a QR code and memo box to boost marketing and networking; outsource its design to Fiverr if needed and print many for events.
Facebook Page for Your Business0:38
Vimeo Video Hosting and Streaming Account1:06
YouTube Account0:45
Camera and Gears2:09

Event Video1:58
Marketing Video2:33
Training Video1:01
Documentary Video1:19
Learn how corporate documentary video goes beyond events to capture manufacturing processes, focus groups, street surveys, and customer feedback, delivering content for investors, customers, and staff training.
Knowledge Sharing Video0:51
Use video to document best practices, expert knowledge, processes, and customer feedback; enable cross-functional collaboration and generate revenue via interviews, panel discussions, and group sharing.
Job Performance Support Video0:55
Corporate Communication Video0:21
Public Awareness Video0:43
Your Own Production0:34
Create your own video show, from talk shows to product reviews, own the production, call the shots, set the pace, and monetize by charging for brand mentions and logo placements.
Action Plan - Identifying the Markets That You Can Excel In0:24

Why Do Marketing?0:19
Market your services to reach your target customers, clearly communicate that you exist and offer the needed videography services, and entice them to try your business.
Web Marketing1:16
Social Media Marketing1:12
Video Marketing0:43
Launch a YouTube channel to showcase your work, post entertainment, info-tainment, or DIY videos, and use Instagram and Facebook for marketing to boost visibility with the website link in descriptions.
Email Marketing2:00
Offline Marketing Methods That Generate Results2:25
Master offline marketing by meeting prospects in person: distribute business cards and flyers, wear branded polo, and network at BNI groups and events with a ready elevator pitch.
Generate Interest with an Elevator Pitch1:05
How Often and When Should You Do Your Marketing?0:42

Warm Calling Techniques1:23
Master warm calling by reaching out to people who know you—ex-colleagues, associates, or trade-show connections—with a brief three-minute chat and a coffee invitation.
Cold Calling Techniques1:12
Who Do You Speak To?0:39
Handling Rejection1:05
What Should a Call List Contain?0:40
Prospecting on LinkedIn0:24
Prospecting on Facebook0:33
Analyze clients’ Facebook pages to spot missing or weak video content, then reach out via private message or phone to share findings and offer videography services.
Examining Company Websites0:22
Highlight the opportunity cost of adding video to small and medium business websites, demonstrate consequences of inaction, and propose a value-driven video solution to engage site visitors.
Email Prospecting Techniques1:14
The Advantages of a Partnership0:47
Run a Referral Programme1:27
eMarketplace - Why Use it and Why Not1:55

Preparation2:10
Set the Meeting Agenda0:42
Step 1: Introduction by Both Parties0:48
Introduce your company with a brief PowerPoint and a demo reel to build credibility in ten minutes, break the ice, research the client's website, and invite them to introduce themselves.
Step 2: Understand Needs and Clarify Requirements0:23
Download the creative brief template for reference and for use in your client meeting. You may modify it to suit your needs and preferences.
Step 3: Review and Confirm Requirements0:35
Step 4: Next Step0:28
Reading: Meeting Tips That Deliver Results2:37

Requirements

Basic videography skills

Description

In this course, you will learn the business skills to start and run a profitable corporate video production business, either as a full-time business or a part-time venture. This is an entrepreneurship course designed specifically for corporate videography business.

I will walk you through the business start-up process, including the basic services you need for your business. You will learn about online and offline marketing methods that actually work. I will point you to the money by identifying the types of video which companies frequently need, and why so. You will learn how to establish your credibility, sell your services, know where and how to get customers, how to contact them to explore opportunities, what to prepare for a client meeting, how to lead a discussion to build your creative brief, how to handle questions and objections, draft a contract, price your fee, scale up your business, and more.

As your mentor, my goal is to get you up to speed quickly - from zero to hero. I want to help you make good money and avoid making mistakes. I've packed the knowledge you need in a clear and concise course. You will pick up nuggets of wisdom along the way. Get ready to learn the trade!

Who this course is for:

Anyone who plans to start a business in corporate video production or to earn side income by making video for businesses.

How to Start a Successful Corporate Videography Business

What you'll learn

Explore related topics

Course content

Introduction8 lectures • 8min

Getting Started13 lectures • 14min

Where the Money Is10 lectures • 11min

Marketing Your Business8 lectures • 10min

Prospecting for Customers12 lectures • 12min

Handling Questions from the Customers5 lectures • 4min

Client Meeting7 lectures • 8min

Statement of Work (SOW)2 lectures • 5min

Pricing Your Service4 lectures • 9min

Scaling Up Your Business for Growth1 lecture • 3min

Requirements

Description

Who this course is for: