How to Start a Business
What you'll learn
- What it means to be an entrepreneur
- The basics you need to succeed in business
- The starting cost you will need for your business
- To understand your target market and how best to identify them
- How to create a successful marketing strategy and reach your customers
- The best ways to present your business to investors
- What you should include in your business plan to secure funding
- The benefits and costs associated with having an online presence
- How to build the best team to run your business
- What your break-even point is and how you reach that point
- How to handle the financials of your business, like estimating sales, the difference between cash and profits, and more.
Expert tips from Tim Berry, leading business plan expert, founder and President of Palo Alto Software, Inc. on how to start a business. Tim give you tips on what to do and what not to do when starting up your business.
In this course you will learn the key elements to starting and running a business. These include: Who is your ideal customer? What traits best describe your potential customers? What is the best way to reach your potential customers? What are your starting costs and other starting needs?
Who this course is for:
- An entrepreneur
- Thinking about starting a business
- In the process of starting a business
- Writing a business plan
- Growing your business
- Marketing your business
- Need help understanding the financials of your business
- Pitching your business to a bank or investors
Tim Berry is the founder of Palo Alto Software, makers of the top selling business plan software in the world. He is also the founder of Bplans.com, co-founder of Borland International, author of several best-selling books on business planning, and has a Stanford MBA.
Tim has spent his entire career focused on entrepreneurship and business planning. As a consultant Tim has helped businesses such as Apple, Autodesk, and McDonalds with their business planning.
As an entrepreneur, he started a company from nothing and grew it to own 70% market share without any outside investment. As an educator, Tim taught entrepreneurship at the University of Oregon for 11 years.
In 2001 Tim won the USASBE (United States Association of Small Business and Entrepreneurship) Corporate Entrepreneur of the Year award and a USASBE award for teaching. His books have been published by Harcourt Brace, McGraw-Hill, Dow Jones-Irwin and Entrepreneur Press.