Name: Hybrid Business Mastery: Launching, Growing, and Succeeding
Rating: 4.9 (6 reviews)

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Created byJoudia Alaoui

Last updated 9/2023

English

What you'll learn

Develop my entrepreneurial skills
Get to know my clients
I develop the project idea
I develop my activities
I sell to my customers
The basics of digital marketing
I choose the legal form of my activity
Calculate my fees and income
Bring my budget and finance my project
Pitch

Course content

10 sections • 40 lectures • 3h 30m total length

Interactive video 01: The mindset of the entrepreneur. عقلية رجل الأعمال4:02
Interactive video 02: How to know my abilities. كيف أعرف قدراتي3:55
Interactive video 03: Creativity. الإبداع4:55
Interactive video 04: Resilience and the ability to cope with difficulties.مرونة4:18
Interactive video 05: Time management. إدارة الوقت3:30
Learn time management for entrepreneurs by planning your day and applying four tasks: important and urgent, important but not urgent, urgent but not important, and not important and not urgent.
Interactive video 06: Managing money. إدارة الأموال4:48
Interactive video 07: Positive thinking and behavior. التفكير الإيجابي والسلوك4:13
Positive thinking helps you see opportunities, build confidence, and develop emotional intelligence to manage emotions and relate to others with empathy rather than judgment.
Interactive video 08: Responsibility and commitment. المسؤولية والالتزام4:30

Interactive video 01: Knowing the target client. التعرف على العملاء المستهدفين5:23
Interactive video 02: Questioning methodology. منهجية طرح الأسئلة5:25
Develop an exploratory, question-driven approach to identify real customer needs through field interviews, why questions, and survey planning. Identify target groups, gather patterns, and refine offers based on market reality.
Interactive video 03: Defining the buyer persona. تحديد شخصية المشتري4:56
Define the buyer persona by distinguishing customer, user, and beneficiary, then apply empathy-led research to profile Wahiba and tailor time-saving fresh produce offers.
Interactive Video 04: Market Assessment. تقييم السوق6:02

Interactive video 01: Brainstorming ideas. عصف الأفكار6:04
Learn to generate and refine ideas for a rural tourism, culture, and arts venture using brainstorming, brainwriting, and mind mapping. Rank ideas by demand, feasibility, resources, and market trends.
Interactive Video 02: Product/Service Design. تصميم المنتج / الخدمة5:57
Interactive video 03: Developing a prototype. تطوير نموذج أولي6:01
Interactive video 04: The Business Model Canvas. نموذج الأعمال6:45

Interactive video 01: Identify core activities. تحديد الأنشطة الأساسية5:15
Interactive video 02: Identifying key resources. تحديد المصادر الرئيسية5:04
Identify the key resources your project needs, including material, human, intellectual, and financial assets, and plan to secure them via ownership, renting, or partnerships.
Interactive video 03: Winning partnerships. كسب الشراكات5:03

Interactive video 01: Distribution channels. قنوات التوزيع6:25
Interactive video 02: Sources of income. مصادر الدخل6:09
Interactive video 03: Prospecting techniques. تقنيات التنقيب6:39
Interactive Video 04: Success in Sales and Negotiation (Part 1).5:07
Interactive Video 04: Success in Sales and Negotiation (Part 2)4:46
Apply the Soncas framework to identify client motivations—security, self-esteem, novelty, comfort, finance, and sympathy—then master negotiation, empathy, and thoughtful concessions to close deals.

Interactive Video 01: The Basics of Digital Marketing. أساسيات التسويق الرقمي6:40
Interactive video 02: Communication and marketing via social platforms6:45
Interactive video 03: Development of the project website7:00
Interactive video 04: E-Commerce. التجارة الإلكترونية5:26
Explore when to use online selling, design an online store with precise specifications and keywords, compare turnkey platforms and self-built options, and choose payment and delivery methods with risk awareness.

Interactive video 01: Legal form of the project. الشكل القانوني للمشروع5:15
Explore Morocco's popular project legal forms—SARL, sole proprietorship, self-employed, cooperative, and SARLU—with their advantages, disadvantages, taxation, and liability implications.
Interactive video 02: Important factors in the choice of legal form. عوامل مهمة5:49
Compare the main legal forms and their tax implications to guide choosing between llc, sole proprietorship, auto-entrepreneur, and cooperatives, considering limited liability, activity type, taxation, and growth prospects.

Interactive video 01: Budget design. تصميم الميزانية3:30
Interactive video 02: The cash flow plan. صياغة خطة التدفق النقدي8:05
Interactive video 03: Determining funding needs. تحديد احتياجات التمويل4:23
Interactive video 04: Financing methods. طرق التمويل3:48
Interactive video 05: Applying for funding. التقدم للحصول على تمويل6:11
Learn to craft a funding request by detailing the narrative and financial parts, including non-financial project factors, costs, break-even, cash flow, and funding sources.

Requirements

No knowledge is required

Description

Are you ready to transform your business dreams into reality, achieve sustainable growth, and soar to success in both the physical and digital realms? Welcome to "Hybrid Business Mastery: Launching, Growing, and Succeeding."

In today's dynamic business landscape, mastering the art of hybrid entrepreneurship is the key to unlocking unprecedented opportunities. This comprehensive course is your ultimate roadmap to harness the power of blending physical and digital strategies to create a thriving and resilient business.

What You'll Learn:

Launch with Confidence: We'll guide you through the process of turning your business idea into a reality, ensuring a solid foundation for your hybrid venture.

Strategic Growth: Discover the proven strategies to scale your business, reach new markets, and drive revenue growth, both online and offline.

Sustainable Success: Learn the secrets to long-term success, including how to adapt to changing market trends and stay ahead of the competition.

Tools and Techniques: Explore a toolkit of innovative tools, techniques, and best practices to optimize every aspect of your hybrid business.

Community and Support: Join a vibrant community of like-minded entrepreneurs, collaborate with peers, and get personalized guidance from our expert instructors.

Why Choose This Course:

Our instructors bring decades of real-world experience in building and scaling hybrid businesses. You'll gain access to their invaluable insights and practical knowledge, giving you a competitive edge in today's ever-evolving marketplace.

Whether you're a budding entrepreneur with a groundbreaking idea or an established business owner seeking to adapt and thrive in the digital age, "Hybrid Business Mastery" is your ultimate guide to achieving sustainable growth and success.

Join us today and embark on a transformative journey toward mastering the art of hybrid business. Enroll now to take the first step towards a prosperous and fulfilling entrepreneurial future.

Don't miss out on this opportunity to shape the future of your business. Enroll now and let's embark on this exciting journey together!

Who this course is for:

Beginner on Business

What you'll learn

Explore related topics

Course content

Lesson 01: Developing my entrepreneurial skills. تطوير مهاراتي في تنظيم المشاريع8 lectures • 34min

Lesson 02: Get to know my customers. التعرف على عملائي4 lectures • 22min

Lesson 03: I develop the idea of my project. أقوم بتطوير فكرة مشروعي4 lectures • 25min

Lesson 04: I develop my activities. أقوم بتطوير أنشطتي3 lectures • 15min

Lesson 05: I sell to my customers. أبيع لعملائي5 lectures • 29min

Lesson 06: The basics of digital marketing. أساسيات التسويق الرقمي4 lectures • 26min

Lesson 07: I choose the legal form of my activity. الشكل القانوني لنشاطي2 lectures • 11min

Lesson 08: Calculating my expenses and income. حساب مصاريفي ومدخولي3 lectures • 13min

Lesson 09: Obtain my budget and finance my project. احصل على ميزانيتي و التمويل5 lectures • 26min

Lesson 10: Pitch my project. عرض مشروعي2 lectures • 9min

Requirements

Description

Who this course is for: