How to Start a Profitable Business - for Millennials
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- Certificate of Completion
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- Identify entrepreneurial ideas worth pursuing.
- Conduct research and seek meaningful feedback.
- Build an incredible network and write perfect business emails.
- Find the perfect co-founder(s).
- Build an impactful brand and master various marketing efforts.
- Build a production method and find the perfect pricing model.
- Get their first sale.
- Build a strong team and culture.
- Raise money and understand the various financing options.
- Overcome failure and challenges.
- You should be able to use a computer at a beginner level.
- You should be willing to meet with mentors in order to grow your network.
- You should be willing to step outside of your comfort-zone in order to improve your skills and passions.
LEARN THE SKILLS NEEDED TO START A COMPANY ALONGSIDE THE WORLD'S MOST INNOVATIVE CEO'S, FOUNDERS AND VENTURE CAPITALISTS.
Save hundreds of hours and thousands of dollars by learning directly from ten millionaire founders on the do's and don'ts of starting a business. Stay up all night engaging in this award-winning interactive course.
Millions of first-time entrepreneurs struggle with finding a business idea that they are obsessed with and getting enough sales to be financially secure. Whether you are struggling to find the perfect idea, looking to make your side-hustle more profitable, or trying to navigate a road-block within your company, this course is for you.
This course features lessons from the founder behind the following companies:
1. Foundry Group - Brad Feld
2. Havenly - Lee Mayer
3. Shinesty - Chris White
4. Revolar - Jacqueline Ros
5. Meet Mindful - Amy Baglan
6. Walkthrough - Pascal Wagner
7. Sigmend - Alexandra Weiner
8. Pathos VR - Romain Vakilitabar
9. T/Aco - Peter Waters
10. Revision Solutions - Bart Foster
"This course pretty much changed everything for me. It brought my work to the next level and pushed me to connect with a community of mentors that have taught me invaluable tips and tricks. Through the course, I was pushed to make videos for actual clients. Now, I am working with clients all across Colorado." - Chandler Zastrow, Founder at CZ Video Productions
“This course allowed my business partner and me to develop our ideas more thoroughly and pivot our business concept. Entrepreneurship is daunting at times, and hearing about different aspects of business foundations from successful men and women in the field is invaluable.” - Alex Daily, Co-Founder at imPULSE
- Any millennials who are interested in pursuing an entrepreneurial endeavor.
Goals of Chapter 01.
- Come up with a business idea that you are obsessed with, OR, confirm that your current business idea is the right one.
- Shift your frame of thinking from focusing on "what is" to "what could be".
- Build the confidence to share your business idea with everyone.
In this chapter, Romain encourages us to smash the "lightbulb moments" that pop into our heads and focus on problems rather than ideas. Together, we go back to third grade to identify these problems, hypotheses and tests, and practice looking at “what could be” versus “what is”. Lastly, Romain reminds us that every marathon begins with a single step, and once you start running, you will absolutely love what you are doing.
- Meet Romain Vakilitabar.
- The lightbulb moment.
- Identifying problems.
- Common excuses.
- The 4 steps.
- Go back to third grade.
- Lean prototyping.
- "What is" vs. "what could be".
- Don’t keep your ideas a secret.
- Each marathon begins with a single step.
Romain is the founder of Pathos VR, a virtual reality lab creating empathy-based and perception-changing experiences. Prior to founding Pathos VR, he published his children's book communicating climate change to younger audiences, traveled the world with Unreasonable at Sea, and helped build Watson University as Vice President. He's written for Technori.com, is featured in the new books "2 Billion Under 20" and "Compassionate Careers", has spoken internationally, and was voluntarily homeless in the streets of Scandinavia to train his mental resilience and to test the dogma that “need is the mother of all invention.”
Goals of Chapter 02.
- Create customer avatars.
- Understand how to lead an effective customer interview with potential customers.
- Identify twelve potential customers, step away from the computer and lead twelve customer interviews.
- Master your elevator pitch.
In this chapter, Alexandra encourages us to share our business ideas with everybody. That way, we can gather necessary feedback as quickly as possible. She then describes the importance of building customer avatars and running a beta group, while sharing how to effectively prototype your product to prepare it for the market.
- Meet Alexandra Weiner.
- Who should you talk to about your idea?
- Conducting customer interviews.
- Push out your product before it’s ready.
- Building customer avatars.
- Building a beta group.
- Rapid prototyping.
- Keep people in the loop.
- Seek feedback.
Alexandra is the CEO of Sigmend, a Denver based startup that helps businesses find and review brain health resources to better support their employees. Sigmend is one of the less than 1% of startups to be accepted to the Techstars Accelerator, a nationally ranked startup program, and Alexandra is among the youngest founders to graduate from Techstars. Her company was noted in a case study on Mental Health at the University of Southern California, gained recognition at a state level for Mental Health Month, and will be featured in a documentary on mental health identification and awareness in late 2017.
Goals of Chapter 03.
- Set up coffee meetings with six inspiring people to ask for advice and build new relationships.
- Follow up with all six people and move forward with the relationship (if you liked them).
- Understand the power of networking and relationship building and apply it to your everyday life.
Bart shares his thoughts on the importance of building relationships long before you need them and the power of seeking advice. He gives fantastic advice on how to get started, how to prepare for every meeting, and how to get the most out of each one. Plus, Bart shares his advice on writing e-mails that stand out and how to keep in touch with people in your network.
- Meet Bart Foster.
- Building Relationships.
- Ask for advice.
- The power of early relationships.
- The mentor-mentee relationship.
- Where should you start?
- Writing e-mails that stand out.
- Keeping in touch.
- Preparing for ALL meetings.
- Find six people.
About Bart Foster
Bart is a serial entrepreneur and investor focused on disruptive innovation at the intersection of consumer healthcare & retail. He has experience leading public and private companies both in the U.S. and in Europe. Bart is the founding CEO of SoloHealth (Pursuant Health), a healthcare services company which placed biometric health kiosks in nearly 4,000 high traffic retail locations. He has raised over $50M in capital and developed strategic partnerships with some of the largest companies in the world including Walmart, P&G, WellPoint, Johnson & Johnson, Pfizer, Safeway, etc. Prior to SoloHealth Bart held a variety of management roles at consumer product companies Novartis and Kellogg’s. Bart lives in Boulder, Colorado and works with emerging companies on accelerating revenue and go-to-market strategy.
Goals of Chapter 04.
- Understanding the importance of having complementary co-founders.
- Understanding the importance of choosing co-founders carefully and thoughtfully.
Lee takes us through the extreme importance of seeking and attracting co-founders who are not only complimentary to ourselves, but also people that we can happily lock ourselves in a room with for twelve hours straight. Additionally, she touches on how to distribute roles amongst founders and dives in on how she has tough conversations with her co-founders.
- Meet Lee Mayer.
- Why is it important to have co-founders?
- The “to-do list”.
- Distribution of roles.
- Tough conversations.
- Choose your co-founders carefully.
About Lee Mayer
Lee is the co-founder and CEO of Havenly, an online interior design service. She started the company with one of her advisors and her sister, who was recently featured in Forbes 30Under30. Lee has raised over $13 million with Havenly, and has been featured in Cosmopolitan, Forbes, the New York Times, TechCrunch, USA Today, Vogue, and more.
Goals of Chapter 05.
- Figure out your "why".
- Begin to integrate your soul and your personality with your brand.
Chris walks us through the origin of Shinesty’s brand and the importance of branding for every startup. He discusses how branding is the soul of a company and must be built in relation to the personalities of the founders. He further covers how to build a brand from the start with little resources and a low budget.
- Meet Chris White.
- The origin of the Shinesty brand.
- Branding is the soul of your company.
- Knowing your own personality.
- Content is king.
- Pay attention to the details.
- Building a brand on a budget.
About Chris White
At age 18, Chris was forced to become financially independent, plus pay for his tuition at DePauw University. He started working multiple commission-based sales jobs and it set his life on a different course. While in graduate school, Chris learned about the apparel business by selling screen printed clothing to students and became very aware of what college students thought was funny. From there, Chris set off to build a totally ridiculous, sarcastic, and irreverent brand that helped people look awesome and find unique, outlandish fashion items. Shinesty now has 25+ employees; an annual growth rate of 400% over the last two years; nationally known customers, such as the Chicago Cubs; and recently filmed a docu-comedy series with MTV.
Goals of Chapter 07.
- Understand the importance of sales for your business.
- Begin to think about the right sales channel for your product(s).
- Begin to figure out your burn rate.
In her chapter, Jacqueline takes us through the importance of sales for a startup as well as the importance of paying close attention to your data and results in order to make future decisions. She touches on the various sales channels and discusses the importance of starting to sell your product online.
- Meet Jacqueline Ros.
- It’s all about sales.
- Selling through.
- Be data driven.
- Know your customer.
- Choosing your sales channel.
- The sales pitch.
- Watch your burn rate.
About Jacqueline Ros
Jacqueline is the co-founder and CEO of Revolar, a technology company that builds wearables and software to help people stay safe and live fearlessly. For the past few years, her team took Revolar through a successful Kickstarter campaign, two Techstars accelerator programs and a $3 million funding round from Boulder-based venture capital firm Foundry Group. Revolar has been featured on NBC News, TeenVogue, The Voice, and more.
Goals of Chapter 08.
- Understand the importance of knowing your culture, knowing your mission, and leading/inspiring from these two aspects.
- Begin to understand the future-needs of your business by road mapping and planning.
Amy dives deep into her experiences in hiring her first few team members and the lessons she learned along the way. She discusses the importance of knowing your own companies needs and your company culture, and shares multiple methods on how to identify who and when you need to hire.
- Meet Amy Baglan.
- Be driven by your mission.
- Finding the right people at the right time.
- Finding your first new hire.
- Know your culture.
- Know the needs of your company.
- Forward road mapping and planning.
- Look for strong communication skills.
- Hire through your network.
- Hire slow and fire fast.
About Amy Baglan
Amy is a passionate entrepreneur on a mission to evolve the dating industry. Guided by her deep-rooted belief that relationships are a catalyst to personal growth, she founded MeetMindful for the millions of people who desire deep, meaningful relationships with a like-minded partner. Amy is a Techstars graduate, a CEO mentor, public speaker, and thrives on giving back to the startup community.
Goals of Chapter 09.
- Understand all of the different ways to fund your business.
- Begin to forecast your costs to understand how much money you may need to raise, if any.
Brad begins by discussing the various ways that small businesses typically go about funding their company and then dives into how founders can begin to gauge when they should start to look for financing. He then shares his thoughts on how founders can learn how to fundraise better, as it is a skill that can be learned. Lastly, Brad wraps up with his advice on the standard financial practices that founders should take in the beginning while paying attention to the legalities surrounding it all.
- Meet Brad Feld.
- Ways to fund your business.
- Crowdfunding and accelerators.
- When should you raise money?
- Fundraising is a skill that can be learned.
- Selling your product and your vision.
- Don’t get wrapped up in the funding cycle. ###li
- Financial projections and models.
- Legally organizing your company.
About Brad Feld
Brad has been an early stage investor and entrepreneur since 1987. Prior to co-founding ###a href="http://www.foundrygroup.com/">Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of Techstars. In addition to his investing efforts, Brad is active with several non-profit organizations. He currently is chair of the National Center for Women & Information Technology and the Global EIR Coalition and is on the boards of Path Forward, the Kauffman Fellows, and Defy Ventures. Brad is a writer and speaker on the topics of venture capital investing and entrepreneurship. He’s written a number of books as part of the Startup Revolution series and writes the blogs Feld Thoughts and Venture Deals.
Goals of Chapter 10.
- Recognize the failure(s) in everything that you do.
- Understand the importance of surrounding yourself with good company.
- Understand that there is ALWAYS a solution.
Peter opens up about his unfulfilling early career and coming to the realization that working jobs to simply keep his lights on and food on the table was not the life he wanted to be living. He expresses his insights about his own personal failures and shares how to get past those obstacles in order to find success on the other side. He reminds us to see failure in everything that we do because otherwise, we are denying ourselves the opportunity to improve.
- Meet Peter Waters.
- Treat work like a personal relationship.
- The leap of faith.
- See failure in everything you do.
- Surround yourself with good company.
- The anti-failure.
- Fail fast and fail forward.
- There is always a solution.
About Peter Waters
In 2012, Peter opened T/Aco, one of Colorado’s highest-rated restaurants. Peter’s electric personality has shaped the success of his restaurant. In addition to chowing down delicious tacos and tequila, one would be hard pressed to find an empty table at T/Aco any night of the week.